For three generations, Dickey’s has had a deep-rooted passion for great barbecue. Although we are a 72-year-old brand, we definitely don’t want to look it! As our brand evolves it’s important to convey that message visually and who doesn’t want to stay hip?
Dickey’s new interior design features a timeless worn feel with reclaimed wood plank walls, corrugated metal details and bold graphic canvas prints. We even added enhanced menu boards which are designed to improve the customer experience through high definition food photography and menu descriptions. The boards also feature Dickey’s new whole meat options that are now available nationwide.
“Dickey’s has a rich history and we continually strive to offer exciting new ways to keep our brand energized,” said Roland Dickey, Jr. “From the rustic design of our restaurants, the wood fire smell from the smoker to the tunes playing in the background – it all sets the tone for the next generation of Dickey’s Barbecue Restaurants.”