The book signing event was a first for the brand and also for me. It was exciting to meet so many loyal Dickey’s Barbecue fanatics. Many of them had been eating at the original store for decades. They all had a special story to share with Mr. Dickey as he personalized books that were either holiday gifts for friends and family or the new favorite cookbook for an up and coming grill master.
One of my favorites was the woman who stood in line to buy a book for her boss. She said, “He eats Dickey’s for lunch almost every day and will love this book.” Mr. Dickey said he hoped she got a raise and good luck. Most of the Dickey family was also in attendance to support their father’s first book and look on with pride as he told many of his favorite stories about working at Dickey’s as a kid, entertaining presidents and how to marinate a steak correctly.
“I’m so proud of my dad’s book and where this company started,” said Roland Dickey, Jr. “It’s just amazing to look at the pictures of my grandfather in front of the first store and realize the legacy he started for our family and the many families who now work with us – it’s a great American success story.”
Here are some pictures from the event (thanks to our videographer/photographer Matthew Harmel)
Here is me and Jami in front of the Dickey’s smoker outside of Barnes & Noble.
Mr. Dickey’s table all set up and ready for him to greet barbecue fanatics.
Mr. Dickey talks barbecue and cracks some jokes.