Following a career in sales, Bill Zimmerman wanted to pursue a franchise opportunity and went to internet for help. After researching various options and being a life-long barbecue fanatic, he immediately set out to the nearby Dickey’s Barbecue Pit in Madison. He visited two more locations and knew Dickey’s Barbecue was the one for him. In 2012, Bill opened his first location in Kenosha.
“After completing Barbecue University, I knew everything I was told was true,” said Zimmerman. “I knew I could run a restaurant, I was taught how to be successful and given the operational systems that I needed.”
Bill knows being in his restaurant is key and he even knows his guests by name. Bill’s numbers prove it with an average of 20%+ YOY AUV increase over the past 9 months! He also knows being involved in the community is key to running and owning a great barbecue restaurant. He even provides internships for a local college, Shepherds College, the country's leading three-year post-secondary educational program for students with intellectual disabilities.
“I really get the impression that corporate is here to help the owners and elevate the brand,” said Zimmerman.” I do a lot in my community and local schools -- I love having the marketing department for our events where I can get a specific flyer that looks professional.”
To help increase awareness of Dickey’s catering option, Bill has even partnered with his local radio station. Every month he does a catering drawing over the radio where the local personality goes with him to the catering.
“Mr. Dickey visited my store in September and it was absolute blast -- I had my regular radio contact here,” said Zimmerman. “It’s great to have the Dickey family is out in our stores meeting with owners and guests.”