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Real Talk with Real Owners: Sherri Povolo of New Berlin, Pewaukee, Wauwatosa, Wisconsin
15 Apr 2016

Real Talk with Real Owners: Sherri Povolo of New Berlin, Pewaukee, Wauwatosa, Wisconsin

Known as Dickey’s Midwest “Catering Queen”, it’s hard to miss Owner/Operator Sherri Povolo’s can-do spirit as she travels between her three (soon to be 4) stores she co-owns with her son-in-law, Craig Hatfield in Milwaukee & Waukesha County. 

As a former hospitality professional, Sherri understands the importance of building great relationships through customer service and has developed in-store teams that strive for customer satisfaction. Her hard-working group of general managers keep the staff up-to-date with the training assets and standards provided by the home office. 

Another one of Sherri’s many characteristics is her ability to adapt to change and be willing to always go the extra mile. 
With authentic slow-smoked barbecue hard to find in the Midwest, Sherri doesn’t let the harsh Wisconsin winters hinder her community marketing efforts. “No matter how many inches of snow, rain and sleet, I will still make sure we keep community marketing strong. I try to utilize this form of engagement as a way to foster and build relationships that could evolve into catering orders or store visits,” says Sherri.

“My community marketing efforts have been one of the keys to success in my business,” shares Sherri. “I urge other Owner/Operators to capitalize on the strategies to become active members of their communities. By joining your local business networks, chambers, CVB’s, business after hours, and community festivals, your brand awareness and relationships will flourish. Our stores attend and partner with over 20 events each year and it is the relationships that have kept our business growing.”

Lastly, Sherri lives for her personal love of barbecue and being able to share Dickey’s mission, “Passionate about the art of Great Barbecue.” “I’m living my dream serving authentic slow-smoked barbecue to the Midwest.” She looks forward to continuing along a path of success opening two new stores in the future with her son-in-law, who has provided amazing support in building the brand. Her efforts haven’t gone unnoticed, as Sherri has landed a nomination in the current NFAAC Central Elections.