Travis Dickey probably didn’t expect online ordering to be so popular when he opened the first Dickey’s in 1941. In fact, online probably had a completely different meaning way back then. But, he would be so proud to see Dickey’s staying at the forefront of new technologies and especially store number one, where he started it all.
In June, the very first Dickey’s Barbecue Pit, which is still owned and operated by the Dickey family, went live with online ordering. The barbecue joint that started a national craze now offers customers a quick option for picking up their barbecue fix. The program is rolling out nationwide.
“Online ordering is just another way for all of our restaurants to provide great customer service,” said Roland Dickey, Jr. president of Dickey’s Barbecue Restaurants, Inc. “Time is a valuable commodity and we want to make sure our customers have a great experience in a timely manner when they visit us – online ordering alleviates waiting times.”
The new system simplifies the ordering process by allowing customers to place a pick-up order directly online. In addition, a group ordering feature allows customers to place multi-item orders under a single name, invite friends via email to add to the order and manage the process online. Account information can be saved for the next time customers order by creating a secure account.
Everything old is new again!