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iPourIt: Dickey's Barbecue Pit Installs Self-Pour Tap

Published: 14 Feb 2019

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Dickey’s Barbecue Pit, a family-owned American barbecue restaurant chain scheduled to open in Napa, will offer self-serve beer and wine using iPourIt technolog.

Napa, Calif. – February 1, 2019 – Dickey’s Barbecue Pit and iPourIt bring something special to Napa, Calif.

iPourIt increases its lead in the market with the installation of an eight-tap self-serve beer wall using its beverage dispense technology. This will be the first Dickey’s in the state of California to install a self-serve beverage dispense system. The tap wall will offer a rotating selection of craft beers and wines.  

Husband and wife duo and military veterans, René and Gwen Bassett, decided to open the Dickey’s location in Napa to offer a new and unique tasting experience. It will be the first and only self-serve location in Wine Country. The self-pour concept gives patrons total control over their drinking experience, allowing them to make their own buying and pricing decisions, pour their own beverage, avoid long lines, and try a specialized offering of their choosing without having to purchase an entire glass or pint.

“We thought the self-serve concept was a great idea. We were referred to iPourIt and the rest is history. iPourIt won us over with their data reporting, the functionality of their technology, and their consultative process.”

Gwen Bassett

The self-serve concept benefits the operator as well, as it’s a proven successful business model. iPourIt’s data collected from over 150 locations tells us operators see an increase in top-line revenue and alcohol to food sales, a decrease in familiar labor expenses associated with food production, and stronger gross profits dues to alcohol’s low cost of goods. 

“iPourIt is excited to bring the self-serve concept to Napa. We look for operators who will work with us through our consultative sales approach to appropriately implement the self-pour concept and offer a unique and positive experience to patrons. René and Gwen is the perfect team to partner with and to install iPourIt’s first system in a Dickey’s franchise location.”

Darren Nicholson, Vice President of iPourIt

The Napa location will be on the southside of town surrounding other local businesses and plans to open in February 2019.

About iPourIt, Inc.

iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 150 locations installed and operating, over 100 million ounces poured and 4,000 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. While enhancing customer satisfaction, the technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients. Contact us at

iPourIt: Dickey's Barbecue Pit Installs Self-Pour Tap
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