At Dickey’s, our greatest pride isn’t just the barbecue. It is the people who bring it to life every single day. In our new series, Legends Behind the Pit, we honor the team members whose dedication, warmth, and craft keep the smoke rolling and our guests smiling. 

This week, we shine the spotlight on a true original, Pablo Guevara. 

## A Legacy of Loyalty and Skill 

For 45 years, Pablo has stood behind the block, working the Dickey’s Pit at multiple corporate stores across the DFW area. He has become one of the longest-serving Pit Masters in our history. For many years, guests knew him best at our Central location and later, nearly a decade at our Love Field store, where his signature cowboy hat made him instantly recognizable. 

But Pablo is more than just a familiar face. He is the one you can always count on, whether it is filling in for a store, stepping up at a busy catering, or training new team members in the art of Texas barbecue. His knowledge, consistency, and tireless work ethic set the standard for what it means to be a Pit Master. 

![Pablo 1 (1).jpg](https://cms-www-dickeys-com.s3.amazonaws.com/Pablo_1_1_95f66984be.jpg)


## A Guest Favorite and Team Treasure 
Ask anyone who has worked alongside him and you will hear the same thing. Pablo is a joy to be around. His sense of humor and kindness light up the kitchen, and his steady leadership inspires those around him. Guests have long been drawn to Pablo not only for the barbecue he serves but for the genuine welcome he brings to each interaction. 

He has become a living example of what it means to serve with pride. When Pablo is on the block, guests know they are in good hands. 

## More Than Barbecue 

When he is not tending the Pit, Pablo enjoys spending time with his family and cheering on his favorite baseball teams. His passion for life is as steady as his loyalty to Dickey’s, and both shine through in everything he does. 

## Thank You, Pablo 

After 45 years, Pablo continues to embody the very best of our brand. He is hardworking, kind, and committed to making every guest feel like family. We are deeply grateful for his loyalty and leadership and proud to celebrate him as one of our true Legends Behind the Pit.

Pit Legends - Pablo Guevara 

Franchise Innovation Awards 2025: Celebrating the Most Disruptive Brands

When people talk about [legendary barbecue,](https://finance.yahoo.com/news/dickeys-barbecue-honors-84-years-164600133.html) the first thing they bring up is the brisket, ribs, sausage, or pulled pork. But any true pitmaster will tell you the truth: your sides can make or break the meal. They set the tone, balance the richness, and take a plate from good to unforgettable.


Below are the five must-have barbecue sides, why they work, the variations people crave, and how to serve them like a pro.


## Mac & Cheese: The Creamy Classic

Few things pair with smoked meats as beautifully as a warm, velvety bowl of mac and cheese. It is comfort food at its best and a universal favorite across all ages.


**Why it works**

· The richness of melted cheese cuts through smoky proteins.

· Its soft texture balances brisket bark or sausage snap.

· Familiar, nostalgic, and filling.


**A Homemade Recipe Variation to Try**

To elevate your mac and cheese, try a combination of cheddar, Gouda, and cream cheese for depth. Add smoked paprika for subtle BBQ harmony and finish with a toasted breadcrumb topping for crunch. For a bold twist, fold in roasted jalapeños or crispy bacon.


## Coleslaw: The Fresh, Crunchy Balance


Coleslaw is the unsung hero of barbecue meals. It is refreshing, bright, and exactly what heavy smoked meats need to stay balanced.


**Vinegar vs. Creamy Slaw**


Vinegar slaw offers tanginess and crunch that pairs perfectly with pulled pork or fatty brisket.

Creamy slaw brings richness and sweetness that complements smoked chicken or spicy sausage.


**Perfect Pairings**

· Vinegar slaw with pulled pork sandwiches and brisket plates

· Creamy slaw with smoked turkey and sausage links


**Make Ahead Tips**


Prep vegetables early, but wait to dress the slaw until one to two hours before serving. Keep it chilled until ready to plate to maintain crisp texture.


## Baked Beans: Sweet, Smoky, and Satisfying


A staple across barbecue regions, baked beans add warmth and sweetness that work beautifully with every smoke-kissed protein.


**What Makes Good BBQ Beans**

· A balance of sweet molasses or brown sugar

· Tang from mustard or apple cider vinegar

· Slow simmering until thick, rich, and caramelized


**Flavorful Add Ins**


· Brisket trimmings for extra smoke

· Bacon for salty depth

· Jalapeños for heat

· Onions and garlic for savoriness


These additions turn a simple side into a standout dish.


## Potato Salad: A Reliable Crowd Pleaser

Potato salad is a barbecue classic because it checks every box. It is creamy, hearty, and easy to scale for big gatherings.


**Southern Style vs. Mustard Style**


Southern style is mayonnaise based, mild, and creamy. Mustard style is tangy, brightly flavored, and bold.


**How to Keep Potato Salad Cold at Events**


· Place your serving bowl inside a larger bowl filled with ice.

· Keep it covered when not serving.

· Refresh the ice every 30 to 45 minutes.


Food safety matters, especially with dairy based dishes.


## Texas Toast or Cornbread: Essential for Soaking Up the Good Stuff


A BBQ meal without bread is like a grill without fire. Bread brings balance, texture, and practicality.


**Serving Recommendations**

· Texas toast: thick cut, buttered, and toasted to golden perfection

· Cornbread: slightly sweet and crumbly, excellent with ribs and beans


**Why Bread Matters in BBQ**

· Soaks up sauces and juices

· Adds a neutral, starchy counterpoint to smoky flavors

· Helps round out plates for gatherings or events


**Bonus: How to Build the Perfect BBQ Plate**


Even the best smoked meats need thoughtful pairing.


**Protein and Sides Ratio**


A balanced plate includes:

· One to two proteins

· Two to three sides

· One bread option


This keeps the meal satisfying without overwhelming the palate.


**Tips for Catering Events**


· Include at least one creamy side like mac and cheese or potato salad.

· Include at least one fresh or acidic side like coleslaw or pickles.

· Prepare servings in advance to keep the line moving.

· Label dishes clearly for dietary considerations.


[Barbecue](dickeys.com) may start with great meat, but it is the sides that turn a plate into an experience. The right combination brings balance, contrast, and comfort, honoring regional traditions while allowing room for creativity. Whether you are hosting a backyard cookout or planning a large gathering, pairing smoky proteins with thoughtful, well-prepared sides ensures every bite feels complete. A memorable BBQ is never just about the star of the show. It is about the harmony of every flavor on the plate.

The 5 Side Dishes That Make or Break a BBQ

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

Dickey’s Barbecue Pit in Puyallup Welcomes a New Local Owner

Dallas, TX – December 2025 – Dickey’s Barbecue Pit is turning up the holiday cheer with the official launch of the 12 Days of Pitmas, a festive, fan-favorite celebration packed with free food, big prizes, and more than 60 chances to win. Beginning December 13, fans across the country can join the fun by following the brand’s official Instagram page at [@dickeysbarbecuepit ](https://www.instagram.com/dickeysbarbecuepit/?hl=en)for daily giveaways that brighten bellies and bring smiles all season long.
 
The 12 Days of Pitmas has become one of [Dickey’s](http://dickeys.com) most anticipated annual traditions, and this year’s lineup delivers the biggest, boldest, most [barbecue-packed gifts ](https://www.dickeys.com/promos/current-deals)yet. From family-size meals to exclusive merchandise to BBQ for an entire year, Dickey’s is making December unforgettable.
 
## **A Season of Giving: 12 Days of Free Prizes and Pitmas Cheer**

Each day from December 13–24, Dickey’s will announce a new giveaway on Instagram. Prizes include iconic fan favorites, exclusive Pitmas bundles, and festive surprises designed to celebrate the world’s largest barbecue brand and its loyal guests.
 
Here’s a first look at this year’s Pitmas prize lineup:

**Day 1**: Loaded Baked Potato Bar that serves 12

**Day 2**: Limited edition cooler, apron, and a $50 Dickey’s gift card

**Day 3**: Free pulled pork sandwich and a Dickey’s mug

**Day 4**: Pit Boss Picnic Package featuring a Picnic Pack and cookbook

**Day 5**: Free Rack of ribs, rib rub, and barbecue sauce

**Day 6**: Four Texas Rangers tickets and a $50 gift card (three winners)

**Day 7**: Triple Points in the Big Yellow Cup Rewards app

**Day 8**: Free Holiday Big Yellow Box

**Day 9**: Five thousand Big Yellow Cup Rewards Points and a Red Bull Mini Fridge

**Day 10**: Free catered lunch for 12 and twelve Dickey’s cookbooks

**Day 11**: Two 2-meat plates and two Big Yellow Cups

**Day 12**: The ultimate Pitmaster Package, limited edition cooler, limited edition aprons, and BBQ for an entire year for 12 lucky winners

From curated meals to cookbooks to once-in-a-lifetime fan experiences, Pitmas promises something free and fun for everyone.
 
**How to Enter**

Participation is simple:
Follow [@dickeysbarbecuepit](https://www.instagram.com/dickeysbarbecuepit/?hl=en) on Instagram.
Watch for the daily Pitmas post starting December 13.
Enter by following the instructions on each giveaway announcement.
 
Winners will be selected throughout the campaign with more than 60 total winners receiving unforgettable Pitmas surprises.
 
Keeping the Season Bright
“Pitmas is our way of saying thank you to our guests for filling our tables and supporting our Pitmasters all year long,” said [Laura Rea Dickey,](https://digitalmag.theceomagazine.com/laura-rea-dickey-roland-dickey-jr/?r=global) CEO of Dickey’s Barbecue Restaurants, Inc. “This is one of the most joyful campaigns we run, and we’re thrilled to bring even bigger prizes, more winners, and a whole lot of holiday barbecue fun.”
 
**The 12 Days of Pitmas** is designed to spark excitement, boost holiday spirit, and drive social engagement through exclusive rewards only available to Dickey’s online community. With free food, amazing prizes, and Pitmas cheer, this December promises to be one to remember.
 
Rules, terms and conditions can be found [HERE](https://acrobat.adobe.com/id/urn:aaid:sc:US:66a64aef-4e44-4e2f-820e-68c191790b96)!

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With 387 locations in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of [Roland Dickey Jr.](https://www.offthemrkt.com/lifestyle/power-couple-roland-dickey-jr-and-laura-rea-dickey-leading-dickeys-barbecue-pit-franchise-to-new-heights), CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.


Dickey’s Barbecue Pit Launches the 12 Days of Pitmas

When it comes to outdoor cooking, two techniques stand out: smoking and grilling. Both methods bring out unique flavors, textures, and experiences, but the debate of **smoked vs. grilled** has been ongoing for generations. Whether you are a weekend barbecue enthusiast or looking to master your backyard setup, understanding the differences between **grilling vs smoking** will help you choose the right method for your next meal.

## What Is Grilling?

Grilling is the faster and more direct method of outdoor cooking. It involves placing food over a high heat source, usually charcoal or gas, and searing it quickly. Temperatures for grilling typically range between 350°F to 500°F or higher, producing that familiar char and smoky flavor.

### Key Benefits of Grilling

**Speed**: Meals are ready in minutes, making it perfect for burgers, hot dogs, steaks, and vegetables.
**Caramelization**: High heat creates beautiful grill marks and a rich, savory crust.
**Versatility**: Works for a variety of proteins and side dishes.

For many, grilling is synonymous with backyard barbecues, but it is not the same as smoking.

## What Is Smoking?

Smoking is a low and slow cooking process that uses indirect heat and wood smoke to cook meat over several hours. A **meat smoker** maintains temperatures between 180°F and 250°F, infusing food with deep smoky flavor and producing tender, fall off the bone results. 

> [WATCH HERE](https://youtu.be/UsxH6crby0Y) 

### Key Benefits of Smoking

**Flavor Depth**: Wood smoke such as hickory, mesquite, applewood, or cherry penetrates deeply into the meat.
**Tender Texture**: Long cooking times break down connective tissues, resulting in juicy, tender cuts.
**Tradition**: Smoking is a time honored method often associated with authentic barbecue.

If you have ever wondered **how to smoke meat**, the process requires patience, the right equipment, and careful temperature control.

## Smoker vs BBQ: Choosing the Right Equipment

When people compare a **smoker vs BBQ**, they are really asking about specialized tools versus traditional grills.


**Smokers** are designed to hold low, steady heat for hours, with features that manage airflow and wood smoke.


**Traditional BBQ grills** such as charcoal or gas models are made for high heat cooking but can sometimes be adapted for smoking with wood chips and indirect heat zones.


If you want authentic smoked [brisket](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket), ribs, or pulled pork, a dedicated meat smoker is the best choice. If you are cooking for convenience and speed, a grill will serve you well.

## Grilling vs Smoking: The Flavor Difference

The heart of the **grilling vs smoking** debate comes down to flavor. 

**Grilling Flavor**: Sharp, smoky charred crust with a juicy interior. Perfect for foods cooked quickly.

**Smoking Flavor**: Deep, wood infused taste with a melt in your mouth tenderness. Best for larger cuts like brisket, pork shoulder, or ribs.

Both methods can produce incredible results, but your choice depends on whether you prefer bold char or rich smokiness.

## How to Smoke Meat: A Beginner’s Guide

If you are ready to explore smoking, here are the basic steps to get started. 

1.	Choose your smoker. Options include offset smokers, pellet smokers, electric smokers, and ceramic kamado grills.
2.	Pick your wood. Hickory offers strong flavor, applewood gives sweet notes, mesquite creates bold earthy smokiness.
3.	Prep the meat. Apply a dry rub or marinade to enhance flavor.
4.	Maintain low heat. Keep your smoker at 225°F for consistent cooking.
5.	Use the low and slow method. Allow several hours of cooking depending on the cut. A brisket may take 12 to 14 hours, while ribs may take 5 to 6 hours.
6.	Check internal temperature. Use a thermometer to ensure doneness without drying out the meat.
Smoking requires time, but the reward is unmatched flavor and tenderness.

## Which Method Is Best for You?

When deciding between **smoked vs grilled**, consider these factors. 

**Time Available**: Grilling is quick. Smoking takes hours.
**Flavor Preference**: Do you prefer charred edges or deep wood smoke.
**Equipment**: Do you have a dedicated meat smoker, or are you working with a standard BBQ grill.
**Occasion**: Smoking is great for large gatherings and special occasions. Grilling shines for weeknight dinners or casual get togethers.

## Final Thoughts

The choice between **smoker vs BBQ** really depends on your lifestyle and taste preferences. **Grilling vs smoking** is not about which method is better. It is about which method is better for the moment. Grilling offers quick, flavorful meals, while smoking delivers rich, unforgettable barbecue that tells a story with every bite. 


If you have ever wondered **how to smoke meat** at home, starting with a reliable **meat smoker** and the right wood will put you on the path to authentic barbecue. No matter which method you choose, the joy of cooking outdoors is about more than food. It is about bringing people together.

Smoked vs. Grilled: Which Cooking Method Brings Out the Best in Meat?

Stories written with older information and from other articles and not straight from the source are claiming that Dickey's Barbecue Pit is currently facing significant challenges to its business model. While it has grown from a single Dallas location to a global presence, recent articles suggest a bumpy road for the world's largest barbecue chain. It must be pointed out that most reporters did not reach out to Dickey’s for their side of the story. 

![dickeys franchise](https://cms-www-dickeys-com.s3.amazonaws.com/dickeys_franchise3_82555a9dd6.jpeg) 

## Dickey’s Franchise | The Facts

While other big-name brands, such as Denny’s, Wendy’s, Red Lobster have been on a steady decline, closing many of their restaurants and other brands closing all their locations, <a href="https://www.eatthis.com/authentic-bbq-chains/" aria-label="Read about Dickey's in authentic BBQ chains ranking">Dickey's</a>
 is looking at innovation to get themselves in front of this issue that is affecting the restaurant industry. 


In 2024, Dickey’s opened **12** new franchised units and so far in 2025, Dickey's has been anything but stagnant; they have opened 46 locations from January to September. The brand is on pace to surpass **60** new openings by the end of 2025 and expand to more than **400** locations worldwide. The iconic Texas-style barbecue brand has been rapidly expanding, marking a series of grand openings that reflect a clear strategy of introducing its signature slow-smoked meats to new communities. This expansion has been versatile, incorporating both traditional brick-and-mortar restaurants and innovative ghost kitchens, demonstrating the brand's adaptability in today's evolving food landscape. 


These openings are not just dots on a map; they represent new local businesses, new jobs, and new opportunities for entrepreneurs to join the <a href="https://www.rolanddickeyjr.com/blog/dickeysfranchise" aria-label="Learn about the Dickey's family franchise journey">Dickey's</a>. Each new location is a testament to the brand's enduring appeal and its commitment to growth. 

## Frivolous Legal Actions from Former Franchisees

These articles focus on the company's rapid expansion, particularly through franchising, which has been a key part of its growth. The focus continues on the small group of dissatisfied former franchisees who have been very vocal and have taken legal action. What is not mentioned is that they have failed to mention how some of these cases have been dismissed and others have not been successful against <a href="https://franchise.dickeys.com/blog/dickeys-franchise-a-complete-guide-to-the-worlds-largest-barbecue-chain/" aria-label="View Dickey's complete franchise guide">Dickey's</a>.

 


![dickeys franchise](https://cms-www-dickeys-com.s3.amazonaws.com/dickeysfranchise4_f859ccf136.jpeg)

This small group has made some serious allegations; however, they have not been able to prove any of them in court. Others have changed their testimony when asked questions under oath. Dickey’s have consistently stated that these legal actions were meritless and apparently the courts agree with them.
 
While the adage "the squeaky wheel gets the grease" often holds true in business, leading to a focus on addressing problems and complaints, the narratives of <a href="https://businessoutstanders.com/food-and-beverages/dickeys-franchise-the-worlds-largest-barbecue-brand" aria-label="Read about Dickey's as the world's largest barbecue brand">Dickey's</a> currently successful franchisees often remain untold or understated. These positive stories, which highlight operational excellence, robust customer engagement, and consistent profitability, tend to take a back seat to more pressing issues or the need to resolve immediate challenges. Consequently, a valuable source of inspiration, best practices, and tangible proof of the brand's potential for prosperity is overlooked, potentially depriving prospective franchisees and the wider public of a more balanced and encouraging perspective on the Dickey's franchise system.


## Dickey’s Franchise | The Future

Dickey's Barbecue Pit has consistently defied the restaurant industry's volatility by pioneering new business strategies. They recognized early on the importance of technology and convenience, implementing a fully integrated digital ordering system with online and app-based ordering. This forward-thinking approach continues to evolve, with Dickey's exploring ghost kitchens, retail partnerships, virtual brands, and seamless third-party delivery integration.


A key element of their modern expansion is the strategic use of ghost kitchens. These professional kitchens, designed exclusively for delivery and takeout, require significantly less capital than traditional restaurants. This model allows Dickey's to quickly and efficiently enter high-demand urban areas and new territories, expanding its reach faster than ever before and transforming it into a modern, tech-savvy brand.

<a href="https://charfen.co.uk/roland-dickey-jr-net-worth-a-legacy-of-growth-leadership-and-barbecue-excellence/" aria-label="Discover Dickey's legacy of growth and leadership">Dickey's</a> story is a testament to its enduring family legacy and its successful adaptation to a dynamic business landscape. The company's future is bright as it continues to innovate and strengthen its franchise model.

Dickey's Barbecue Pit: Mastering the Heat, In and Out of the Kitchen

When people talk about American barbecue, one name stands out above the rest—
Dickey’s franchise. With more than 80 years of history, over numerous locations
worldwide, and a reputation as the largest barbecue brand on the planet, Dickey’s has
created a franchise model that blends tradition, community, and entrepreneurial
success.

While the journey hasn’t been without challenges, the <a href="https://whatnow.com/denver/restaurants/veteran-franchisee-adds-another-dickeys-to-roster/" aria-label="Read about veteran franchisee adding another Dickey's franchise location">Dickey's franchise</a> story is one of resilience, growth, and opportunity for both its customers and its franchisees. From its family roots in Texas to international expansion, Dickey’s continues to prove why it’s a standout in the restaurant industry.

## The Roots of the Dickey’s Franchise

**The Dickey’s franchise** story begins in 1941 when Travis Dickey opened the first
Dickey’s Barbecue Pit in Dallas, Texas. What started as a small local spot quickly
became a staple of authentic, slow-smoked barbecue.

Decades later, Dickey’s remains family-owned and operated, now under the leadership
of **Roland Dickey Jr. and Laura Rea Dickey**, who represent the third generation of the
Dickey family. Their vision has taken the brand from a local gem to a global powerhouse
while staying true to the family’s original commitment to quality and tradition.

Today, when people think of barbecue, the <a href="https://substack.com/home/post/p-174566405" aria-label="Read more about the Dickey's franchise story on Substack">Dickey's franchise</a> is often the first name
that comes to mind.

## Why Entrepreneurs Choose a Dickey’s Franchise

Owning a <a href="https://www.morningstar.com/news/business-wire/20250926125897/dickeys-barbecue-calgary-marks-1-year-of-texas-flavor" aria-label="Learn about Dickey's franchise expansion to Calgary">Dickey's franchise</a> offers more than the opportunity to serve world-class
barbecue—it gives entrepreneurs access to a proven business model supported by
decades of expertise.

Here’s why so many investors and operators have joined the Dickey’s family:

- **Brand Recognition** – With 80+ years of history, Dickey’s is instantly recognizable.
- **Proven Systems** – Every franchisee benefits from training, operational guidance, and marketing support.
- **Lower Food Costs** – Thanks to strong vendor partnerships, Dickey’s franchisees typically see cost of goods at around 30%, compared to an industry average of 36%.
- **Technology Integration** – Real-time data systems and profitability check-ins help franchisees stay on track.
- **Community Impact** – Every new location creates jobs and brings authentic Texas barbecue to local neighborhoods.

For many, joining the <a href="https://www.youtube.com/watch?v=n7gaDKwS_zg" aria-label="Watch Dickey's franchise video on YouTube">Dickey's franchise</a> is not just about business—it’s about being
part of a brand with a culture of support and tradition.

## What Customers Love About Dickey’s Franchise Restaurants

Of course, no franchise succeeds without a loyal customer base. **The Dickey’s franchise** model thrives because people keep coming back for the food that made the brand famous.

Signature items include:

- **Smoked Brisket** – Slow-cooked to perfection, a Texas barbecue staple.
- **Pulled Pork** – Juicy, flavorful, and piled high on plates and sandwiches.
- **St. Louis Ribs** – Tender, smoky, and fall-off-the-bone good.
- **Jalapeño Cheddar Sausage** – A customer favorite that adds a spicy kick.
- **Southern Sides** – From baked beans to mac and cheese, the sides are as beloved as the meats.

No matter where you find a **Dickey’s franchise**, you’ll taste the same authentic barbecue tradition, thanks to strict quality standards across the brand.

## Addressing the Dickey’s Franchise Challenges

Like any large franchise system, the **Dickey’s franchise** has faced challenges and criticisms. Some former franchisees have raised concerns about startup costs, vendor partnerships, or the challenges of operating in competitive markets.

These issues have sometimes led to lawsuits or negative media coverage. For example, certain former operators have claimed that costs were higher than expected or that corporate expectations were too strict.

But Dickey’s has consistently responded with transparency and support:

- Every franchisee receives the **Franchise Disclosure Document (FDD)**, which outlines potential costs well before signing.
- Vendor partnerships are designed to keep costs lower than market averages while ensuring quality and consistency.
- Struggling stores are given access to corporate support, including profitability coaching and even financial assistance in some cases.

In short, while not every **Dickey’s franchise** story is perfect, the brand has a long track record of success and continues to adapt and improve its model to support owners.

## Franchisee Success Stories

The best way to understand the strength of the **Dickey’s franchise** is to hear directly from those who’ve lived the experience. Many owners have found success, community, and financial independence through their partnership with the brand.

- **MJ Breaux** successfully operated his Dickey’s location for 17 years before selling, crediting the brand with helping him grow his business.
- **Ric and Carla Wren** praised corporate support and said they felt like part of a family throughout their ownership journey.
- **Antoneta Espinoza** transitioned from the corporate world into entrepreneurship thanks to the structured support system of the Dickey’s franchise.
- A current operator, who preferred to remain anonymous, described the opportunity as “life-changing,” adding that they are now expanding to a second location.

These stories show that for dedicated and engaged owners, the **Dickey’s franchise** offers real potential for success.

## The Leadership Driving Growth

A major reason for the continued success of the **Dickey’s franchise** is its leadership.
Under the direction of **Roland Dickey Jr.** and **Laura Rea Dickey**, the brand has
embraced innovation while holding on to its family values.

Laura Rea Dickey, the company’s CEO, emphasizes **grit, engagement, and reinvestment** as keys to thriving in the system. She is known for her focus on technology, customer experience, and data-driven decision-making.

Roland Dickey Jr. has overseen the expansion of the brand into new markets, ensuring
that the **Dickey’s franchise** remains a leader in the barbecue segment. Together, they
represent a balance of tradition and progress that continues to drive the brand forward.

## Community Impact of the Dickey’s Franchise

Every time a new **Dickey’s franchise** opens, it brings more than just barbecue to the
community—it creates jobs, supports local economies, and fosters a sense of
togetherness.

Many franchisees partner with schools, churches, and local charities to give back to the
areas they serve. By emphasizing community engagement, the brand has built strong
local connections that go beyond the restaurant doors.

This community-first approach ensures that the **Dickey’s franchise** model isn’t just
about profit—it’s about people.

## The Future of the Dickey’s Franchise

Looking ahead, the future of the **Dickey’s franchise** is bright. The brand is expanding
both domestically and internationally, bringing authentic Texas barbecue to new
audiences.

Innovations in online ordering, delivery partnerships, and retail products are expanding
the ways customers interact with the brand. At the same time, franchisees continue to
benefit from operational improvements and growing brand recognition.

With the right mix of tradition and innovation, the **Dickey’s franchise** is positioned to
remain the leader in the barbecue category for decades to come.

# Conclusion – Why the Dickey’s Franchise Stands Out

The **Dickey’s franchise** is more than a restaurant chain—it’s a tradition of Texas
barbecue, a proven business model, and a community-driven brand.

Yes, the company has faced challenges, but its resilience and commitment to both
customers and franchisees have allowed it to thrive as the world’s largest barbecue
franchise. From humble beginnings in Dallas to hundreds of thriving locations
worldwide, Dickey’s represents the best of what franchising can offer.

For entrepreneurs looking for a tested model, food lovers searching for authentic
barbecue, or communities seeking a new local gathering place, the <a href="https://franchise.dickeys.com/us-franchise-opportunity/costs-fees/" aria-label="View Dickey's franchise costs and fees">Dickey's franchise</a> delivers on all fronts.

So, whether you’re enjoying a plate of smoked brisket or exploring a new business
venture, one thing is certain—the **Dickey’s franchise** is a name built on flavor, family,
and opportunity.

Dickey’s Franchise – The World’s Largest Barbecue Brand

Owner/Operator David Mullins and his amazing Pit Crew recently catered a massive 800-person catering in Nashville, TN and executed it flawlessly. Catering events such as these are a great way to get repeat customers and turn folks who have never had Dickey’s before into Dickey’s lovers for life. Way to make barbecue go boom TN-1279

Owner/Operator Highlight: David Mullins of Nashville, TN

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