Real Talk with Real Owners: Matthew and Catherine Long of Shreveport, LA
09 Jun 2016
There’s no stopping college sweethearts and Owner/Operators
Matthew and Catherine Long, who spearheaded Dickey’s eastern Louisiana presence
in The Port City. Hard to miss between their community marketing initiatives
and in-store presence, Matthew and Catherine are a true representation of the
expression, ‘teamwork makes the dream work.’ “Our success has been from the
support we receive from the community and traveling guests. We take a lot of
pride as Owner/Operators to ensure there’s a great product going out of the
door each day,” shares Catherine Long.
The husband and wife duo’s Shreveport and Bossier City
stores are the talk of the town. “From the commercials to the billboards, the
marketing team has done a great job in their media placements. We love when people
traveling here from Texas or other parts of Louisiana visit our store because
of the advertising. They frequently share that this is the best barbecue
they’ve had,” says Catherine.
Currently maintaining 15 percent in catering sales, the two
have a strong focus on face-to-face engagement that extends outside of the
store. “It is imperative that Owner/Operators get involved in their community.
We move mountains to ensure that we are turning our catering and dine-in guests
into repeat customers.”
Believing they are in charge of their own destiny, there’s a
lot more to come from The Longs as they expect to open two additional stores in
the near future.
Motivated to make people happy through his commitment in
events and food, Wesley shares, “The most rewarding experience is being able to
serve people and hear them rave about the food’s quality.”