Dickey's adds new revenue stream with delivery service
Published: 09 Oct 2015
Oct. 9, 2015
Dickey’s Barbecue Restaurants has added a new stream of revenue after finalizing agreements with multiple delivery service partners, including Dine On Demand, DoorDash, DoorstepDelivery, Food Dudes Delivery and Postmates, according to a company press release. Dickey’s has also joined the catering marketplace ezCater.
This new revenue stream adds to five current revenue generating streams, including dine in, catering, meal replacement (online ordering, drive-thru, and carry-out), retail (in-store and through grocery store partners) and holiday meals, which have been critical to the chain’s success, said CEO Roland Dickey Jr.
"We picked a variety of delivery service providers for our store markets to give our guests the opportunity to choose the delivery option with which they are most comfortable," he said. "We are in the process of testing numerous delivery vendors in our corporately-owned Dickey’s Barbecue Pit locations to ensure that our system uses only the best delivery service providers. Our guests love quick delivery and it’s done very well for us in terms of demonstrating a vital growth opportunity while maintaining the quality of our food. We look forward to seeing the revenue growth this channel will provide for the Dickey’s brand."
Dickey’s has over 520 units in 43 states and plans to add 178 stores from California to Florida, according to the release.