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Fast Casual: Dickey's Ramps Up Loyalty Program

In The News

Fast Casual: Dickey's Ramps Up Loyalty Program

Published: 15 Apr 2019

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Dickey's Barbecue Restaurants is doling out more rewards to customers using its app and enrolling in its enhanced loyalty program called Big Yellow Cup Club Rewards

The program is point based and allows guests to earn free barbecue and also share dining experiences, according to a press release.

"The Dickey's App and our loyalty program were developed in-house to offer rewards fit for barbecue lovers across the nation,” said Laura Rea Dickey, CEO, in the release. "It is designed to reward our guests for making purchases at Dickey's locations nationwide, sharing their experiences with us and ultimately providing information to best serve them moving forward."

Guests can download the app through the Apple App Store or Google Play and create a Big Yellow Cup Club Rewards account by signing in through email, Facebook, Twitter or Google. Guests can also access the rewards program via the concept's website, according to the release.

Guests earn a point for every dollar spent and can earn extra points by completing a survey through the Dickey's app regarding their experience.