Hospitality Technology: Dickey’s New VP of IT Teams Up With Franchisees to Revamp Tech Strategy
Published: 31 Oct 2019
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Franchise representatives on Dickey’s technology advisory committee, five diverse owner operators from across the country, met with De Santis in-person for the first time to discuss the company’s technology strategy and the direction it’s headed in 2020.“I started in restaurant operations, so I understand the perspective of those who are working in-store and the impact that powerful technology can have on a store’s success,” says De Santis, who is a previous winner of Hospitality Technology’s Top Women in Restaurant Technology awards (2019 Rising Star). She joined the Dickey’s family in June.
Under De Santis’ direction, this month the Dickey’s website will be overhauled. Changes include a simplified look and improved ordering process for guests. In addition, Dickey’s franchisees will see improvements to their online ordering portal with functionality enhancements expected to roll out before the busy holiday catering season.
“I’ve always admired Dickey’s innovative approach to technology, however seeing our feedback integrated first-hand is a big part of why I like the direction we’re going,” said Darryl Weaver, a member of Dickey’s technology advisory committee who is a multi-unit owner based in Arizona.
Before joining Dickey’s, De Santis worked at TGI Fridays for nearly 20 years in various leadership roles, At Hospitality Technology’s MURTEC conference in March, she was presented with the Top Women in Restaurant Technology - Rising Star award , and that’s where she met Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, who was simultaneously accepting a Lifetime Achievement award. “The level of experience and knowledge Carissa brings to our team is invaluable and we look forward to expanding on the success we’ve already been able to accomplish with our technology,” said Dickey.