QSR: Dickey's Barbecue Pit Expanding in Southwest Michigan
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Dickey’s Barbecue Pit franchisee, Krage Fox, plans to bring four new Dickey’s locations to Southwest Michigan. New to the Dickey’s Barbecue Pit family, Krage plans to open his first Dickey’s location in Kalamazoo, MI in Summer 2018 with other locations opening in neighboring cities.
“The dedication and excitement Krage and his business partner have shown is something that truly inspires all of us at Dickey’s,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We are proud to have these two bring so much passion to the brand and we look forward to the opening of their Kalamazoo location and the others that will follow.”
Krage is new to the restaurant industry with a background in the pharmaceutical field. He has a passion for barbecue and has always had a dream of opening his own restaurant. An entrepreneur at heart, Krage researched multiple franchising concepts before deciding that Dickey’s was the perfect fit.
“When researching franchises, it all came down to loving the business model and the quality of the food,” says Krage. “Dickey’s offered everything we were looking for in a franchise concept including delicious food, a proven business model, support for franchisees and an established brand.”
Krage’s business partner has experience in the restaurant industry and too has a passion for Texas-style barbecue. He believes that barbecue is the last southern food that still needs to be mainstreamed and Dickey’s provided them the best opportunity to capitalize on these ventures.