Dickey’s Teams Up with Drew Pearson for Cowboy Alumni Event
Press Releases
Published: 19 Nov 2025
Free Family Event Celebrates Football, Barbecue and Thanksgiving Texas-Style
There’s nothing more Texas than barbecue and football, and this Thanksgiving season, Dickey’s Barbecue Pit is bringing both together for an unforgettable hometown celebration.
On Saturday, November 22, from 1–3 p.m., fans are invited to Dickey’s Barbecue Pit off Highway 121 in McKinney for a free meet-and-greet with Pro Football Hall of Famer and Super Bowl Champion Drew Pearson, the Original Mr. "88". Guests can enjoy Rancher’s and Dickey’s sausage samples, free Red Bull, exclusive coupons, and holiday catering specials just in time for Thanksgiving week.
And since this celebration lands right before one of the Cowboys’ biggest rivalry games of the year against the Eagles, it’s the perfect pre-game warm-up for families and football fans alike.
“Barbecue, football, and family are what Texas does best,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This event is all about community and connection. We’re excited to celebrate the season with our guests, our retail partners, and one of the Cowboys’ all-time greats.”
Guests who RSVP to receive a signed autograph will receive a special item. Attendees can also enjoy swag giveaways, exclusive retail coupons, and holiday catering discounts that make it easy to add big flavor to their Thanksgiving table.
“Dickey’s has always been about bringing people together around the pit, the table, and the traditions that make Texas special,” said Roland Dickey Jr., CEO of Dickey’s Capital Group. “We’re proud to partner with our retail division to give fans the chance to meet a Cowboys legend, enjoy great barbecue, and celebrate the season with true Texas pride.”
Whether you’re a lifelong Cowboys fan or just looking for a fun, family-friendly way to spend the weekend, Dickey’s Barbecue Pit is serving up the ultimate combination of community, football and flavor.
The Dickey’s Retail Cowboy Alumni Activation will take place at: Dickey’s Barbecue Pit – Highway 121, McKinney
Fans can RSVP and learn more at Eventbrite.com.
About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.
There’s nothing more Texas than barbecue and football, and this Thanksgiving season, Dickey’s Barbecue Pit is bringing both together for an unforgettable hometown celebration.
On Saturday, November 22, from 1–3 p.m., fans are invited to Dickey’s Barbecue Pit off Highway 121 in McKinney for a free meet-and-greet with Pro Football Hall of Famer and Super Bowl Champion Drew Pearson, the Original Mr. "88". Guests can enjoy Rancher’s and Dickey’s sausage samples, free Red Bull, exclusive coupons, and holiday catering specials just in time for Thanksgiving week.
And since this celebration lands right before one of the Cowboys’ biggest rivalry games of the year against the Eagles, it’s the perfect pre-game warm-up for families and football fans alike.
“Barbecue, football, and family are what Texas does best,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This event is all about community and connection. We’re excited to celebrate the season with our guests, our retail partners, and one of the Cowboys’ all-time greats.”
Guests who RSVP to receive a signed autograph will receive a special item. Attendees can also enjoy swag giveaways, exclusive retail coupons, and holiday catering discounts that make it easy to add big flavor to their Thanksgiving table.
“Dickey’s has always been about bringing people together around the pit, the table, and the traditions that make Texas special,” said Roland Dickey Jr., CEO of Dickey’s Capital Group. “We’re proud to partner with our retail division to give fans the chance to meet a Cowboys legend, enjoy great barbecue, and celebrate the season with true Texas pride.”
Whether you’re a lifelong Cowboys fan or just looking for a fun, family-friendly way to spend the weekend, Dickey’s Barbecue Pit is serving up the ultimate combination of community, football and flavor.
The Dickey’s Retail Cowboy Alumni Activation will take place at: Dickey’s Barbecue Pit – Highway 121, McKinney
- Date: Saturday, November 22nd
- Time: 1:00 – 3:00 P.M.
- Admission: Free to the public
Fans can RSVP and learn more at Eventbrite.com.
About Dickey’s Barbecue Restaurants, Inc.
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.