Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

**Roland Dickey Jr.**, CEO of Dickey’s Barbecue Pit, shares insights into the brand’s early days, recalling how barbecue was once all about sandwiches, not platters, and how even the sauce evolved from hot, Tabasco-like blends to ketchup-based recipes. He reflects on how the menu expanded over time—French fries were once considered a big innovation—and notes how tastes and meat preferences have shifted, including the decline of once-popular fatty ham.
Read the whole article [HERE.](https://www.dmagazine.com/publications/d-magazine/2025/april/an-oral-history-of-north-texas-barbecue/) 

An Oral History of North Texas Barbecue

*Guests Enjoy Buy One Sandwich, Get One Free and Double Rewards Points on Friday, May 16 — In Store, Online, or Through the Dickey’s App*
 

Dickey’s Barbecue Pit, the world’s largest barbecue restaurant brand, is firing up the flavor this **National Barbecue Day**, Friday, May 16th, with an irresistible offer for fans of slow-smoked meats and Southern hospitality.
 

**For one day only**, guests can enjoy **Buy One Sandwich, Get One Free** and **Double Points** when they use their **Big Yellow Cup Rewards** in-store, online at [dickeys.com](https://www.dickeys.com), or through the Dickey’s app.
 

“[National Barbecue Day](https://www.youtube.com/watch?v=-qgFRHn-CaU) is more than a celebration of great food — it’s a tribute to the tradition of barbecue that brings people together,” said [**Laura Rea Dickey**](https://soundcloud.com/modrnbusiness/laura-rea-dickey-ceo-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, Inc. “At Dickey’s, we’re proud to be part of America’s barbecue story, and we want to thank our loyal guests by offering even more value and flavor this Friday.”
 

Dickey’s Barbecue Pit has served up its signature *Legit. Texas. Barbecue.™* since 1941, and today, the brand continues to grow with locations across the U.S. and internationally. Whether guests are craving **hickory-smoked** [**brisket**](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket), **pulled pork** or **smoked chicken**, the BOGO sandwich offer is the perfect way to share the ‘cue with family or friends.
 

“We’ve built this brand on quality, consistency, and community,” said [**Roland Dickey, Jr.**](https://roland-dickeyjr.com/), CEO of Dickey’s Capital Group. “National Barbecue Day is the perfect time to welcome new guests and reward our regulars. It’s a day to celebrate all things barbecue—and there’s no better place to do that than at Dickey’s.”
 

To redeem the **Buy One, Get One Free sandwich** offer and earn **double loyalty points**, guests must be enrolled in the **Big Yellow Cup Rewards Program**, available for free on the Dickey’s app or online.
 

**Details:**
 
- **What:** National Barbecue Day at Dickey’s 
- **When:** Friday, May 16, 2025 
- **Offer:** Buy One Sandwich, Get One Free + Double Points for Rewards Members 
- **Where:** In-store, online at [dickeys.com](https://www.dickeys.com), or through the Dickey’s app 

Celebrate the smoky, savory joy of barbecue with Dickey’s and make this National Barbecue Day one to remember.
 

 


## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
 

With more than 866 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**
 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Celebrate National Barbecue Day at Dickey’s with Hot BBQ Deals

Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, Inc., was on CNBC's "Power Lunch" today talking about soaring beef prices and how they are affecting the bottom line. [Click here](https://www.cnbc.com/video/2023/06/09/soaring-beef-prices-are-hurting-restaurants-bottom-line.html) to watch the full segment.

CEO Laura Rea Dickey on CNBC talking about Soaring Beef Prices

Dickey's Barbecue Pit CEO Laura Rea Dickey appeared on Fox & Friends on National Brisket Day to promote Legit. Texas. Brisket.

This Memorial Day weekend The Dickey Foundation and Dickey's are partnering to give back. For every purchased Big Yellow Cup, a portion is going to the Carry the Load veterans charity to honor our nation's heroes.

[Check out](https://www.foxnews.com/video/6328382117112) how to properly prepare Texas brisket, what Dickey's Barbecue Pit is offering this Memorial Day weekend, and how we're giving back through The Dickey Foundation.

CEO Laura Rea Dickey Promotes National Brisket Day on Fox & Friends

Laura Rea Dickey on Fox Business Cavuto Coast to Coast talking about the change in workforce. Over the past year we have experienced a difference in the employees with there age and experience. We are getting more employees that are in-between jobs, coming out of retirement, or wanting to start a new career. 

In addition, we are seeing customers order our [Cue Combos]( https://www.dickeys.com/menu-at-a-glance/cue-combos) as they are looking for deal options that are more affordable for the family. 

[Click Here]( https://video.foxbusiness.com/v/6324818592112) to watch.

CEO Laura Rea Dickey Today On Fox Business Cavuto Coast to Coast

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