Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

**Roland Dickey Jr.**, CEO of Dickey’s Barbecue Pit, shares insights into the brand’s early days, recalling how barbecue was once all about sandwiches, not platters, and how even the sauce evolved from hot, Tabasco-like blends to ketchup-based recipes. He reflects on how the menu expanded over time—French fries were once considered a big innovation—and notes how tastes and meat preferences have shifted, including the decline of once-popular fatty ham.
Read the whole article [HERE.](https://www.dmagazine.com/publications/d-magazine/2025/april/an-oral-history-of-north-texas-barbecue/) 

An Oral History of North Texas Barbecue

*Forks Up, Y’all! Dickey’s Launches a Flavor-Packed May with New Menu Stacks, Big Rewards and Thank-You Deals for Everyday Heroes*



Fire up the pit – it’s our time to shine! May marks National Barbecue Month, and nobody does it bigger or better than [Dickey’s Barbecue Pit](https://www.dickeys.com/), the world’s largest barbecue brand. All month long, Dickey’s is bringing the sizzle with crave-worthy promotions, appreciation offers for our everyday heroes, and the debut of the exciting new "Smoke Stacks" menu.



“This is our month! It’s the one time of year when the whole country joins us in celebrating the slow-smoked craft we live for every day," said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re pulling out all the stops to make sure every guest feels the love – from stacked-up Smoke Stacks to heartfelt appreciation offers for teachers, nurses and first responders. We’re excited to make May a true barbecue celebration for everyone!”


From Thursday, May 1 through Saturday, May 31, guests can dig into a feast of special events and offers, including:




- Smoke Stacks Spring Campaign (May 1 – August 31): Introducing next-level barbecue—guests can choose or build their own stack of Dickey’s favorite menu items, like the mouthwatering Brisket Mac Stack.

- Graduation Catering Specials (May 1 – early June): Celebrate your grads with 10% off catering orders of $100 or more, available in-store, online, or through the Dickey’s app.

- Teacher, Nurse, and Law Enforcement Appreciation Weeks: Say thanks with 20% off meals for educators, nurses, and officers showing valid employment ID.

- National Barbecue Day (May 16): It's a barbecue blowout: Buy One Sandwich, Get One Free, plus double Big Yellow Cup Rewards points.

- Memorial Day (May 26): Bring the ‘cue to your crew with $10 off Group Packs.

- National Brisket Day (May 28): Enjoy a one-day-only offer for Rewards members plus $5 [brisket sandwiches](https://www.dickeys.com/menu/everyday/sandwiches-a-la-carte/brisket-sandwich-1) for all guests.

“Barbecue is more than a meal. It’s an experience, a celebration, and a connection to our roots,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4&&t=3s), CEO of Dickey’s Capital Group. “National Barbecue Month gives us a chance to honor the traditions we’re built on and to thank the communities that have made Dickey’s a part of their family for over 80 years. We couldn’t be more excited to fire up the pits and make this May our biggest, boldest one yet!”

Dickey’s Barbecue Pit invites everyone to grab a fork, grab a friend, and join in the National Barbecue Month festivities because life’s just better with barbecue.
Forks up, y’all—let’s ‘cue the celebrations!




## About Dickey’s Barbecue Restaurants, Inc.


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.



With more than 866 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.



Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit [www.dickeys.com.](https://www.dickeys.com/) For franchise opportunities, visit [www.dickeysfranchise.com. ](https://franchise.dickeys.com/)


Dickey’s Barbecue Pit Fires Up National Barbecue Month with Stacks, Deals & More

Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, Inc., was on CNBC's "Power Lunch" today talking about soaring beef prices and how they are affecting the bottom line. [Click here](https://www.cnbc.com/video/2023/06/09/soaring-beef-prices-are-hurting-restaurants-bottom-line.html) to watch the full segment.

CEO Laura Rea Dickey on CNBC talking about Soaring Beef Prices

Dickey's Barbecue Pit CEO Laura Rea Dickey appeared on Fox & Friends on National Brisket Day to promote Legit. Texas. Brisket.

This Memorial Day weekend The Dickey Foundation and Dickey's are partnering to give back. For every purchased Big Yellow Cup, a portion is going to the Carry the Load veterans charity to honor our nation's heroes.

[Check out](https://www.foxnews.com/video/6328382117112) how to properly prepare Texas brisket, what Dickey's Barbecue Pit is offering this Memorial Day weekend, and how we're giving back through The Dickey Foundation.

CEO Laura Rea Dickey Promotes National Brisket Day on Fox & Friends

Laura Rea Dickey on Fox Business Cavuto Coast to Coast talking about the change in workforce. Over the past year we have experienced a difference in the employees with there age and experience. We are getting more employees that are in-between jobs, coming out of retirement, or wanting to start a new career. 

In addition, we are seeing customers order our [Cue Combos]( https://www.dickeys.com/menu-at-a-glance/cue-combos) as they are looking for deal options that are more affordable for the family. 

[Click Here]( https://video.foxbusiness.com/v/6324818592112) to watch.

Dickey's Barbecue Pit Retail Line is Rapidly Expanding

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