*Celebrate the Slow-Smoked Tradition of Texas Brisket on May 28 with Unbeatable Deals from Dickey’s Barbecue* Dickey’s Barbecue, the world’s largest barbecue concept, is bringing the heat this National Brisket Day, Wednesday, **May 28**, with two mouthwatering offers designed to delight barbecue lovers nationwide. Known for its authentic, slow-smoked Texas-style brisket, Dickey’s is celebrating its signature meat with a **$5 Brisket Sandwich** available to all guests and a free Signature side **for Big Yellow Cup Rewards members**. ## National Brisket Day Offers **Promotion 1 – $5 Texas Brisket Sandwich for Everyone** For one day only, guests can enjoy Dickey’s famous **Texas Brisket Sandwich** for just **$5** – a tender, smoky classic that’s slow-smoked to perfection and piled high on a toasted bun. This deal is valid **in-store, online at [Dickeys.com](http://www.dickeys.com/), and through the Dickey’s App**, limited to **one per transaction**. **Promotion 2 – Free Signature Side for Big Yellow Cup Rewards Members** Loyalty has its rewards. All registered **Big Yellow Cup Rewards** members will receive a **free small Signature Side** – the perfect complement to that $5 brisket sandwich. Guests can redeem this offer any time **within 7** days of National Brisket Day. “Brisket is at the heart of who we are. It’s the recipe that built Dickey’s and made us a trusted name in barbecue,” said [**Laura Rea Dickey**](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “National Brisket Day is our chance to honor our roots and say thank you to the guests who continue to support real, slow-smoked barbecue. We’re excited to offer unbeatable deals and a taste of true Texas flavor.” Founded in 1941, Dickey’s has earned its reputation by smoking all meats on-site, using hickory wood and time-honored techniques passed down through generations. Brisket, in particular, remains the crown jewel of the menu. “We’ve built a legacy on [brisket](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket) – how we smoke it, serve it and share it,” said [**Roland Dickey, Jr.**](https://www.rolanddickeyjr.com/blog/2021/9/30/how-roland-dickey-jr-stays-hungry-and-achieves-success-as-an-entrepreneur), CEO of Dickey’s Capital Group. “We’re proud to celebrate National Brisket Day with a bold offer that brings more folks to the pit. Whether you’re a longtime fan or a first-time guest, this is the perfect time to experience authentic Texas barbecue.” ## Join the Big Yellow Cup Rewards Program To make the most of future deals, guests are encouraged to join the **Big Yellow Cup Rewards Program** via the **Dickey’s App** or online. Members earn points on every purchase and receive access to exclusive offers, promotions, and surprises throughout the year. For more information or to order online, visit **[www.Dickeys.com](http://www.dickeys.com)**. ## About Dickey’s Barbecue Restaurants, Inc. **Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.** **With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of** Roland Dickey Jr., CEO of Dickey’s Capital Group**, and** Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. **Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.** **For more information, visit** [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit   [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 

Dickey’s BBQ on Good Morning Texas

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