Dickey’s breaks Thanksgiving sales records
Published: 01 Dec 2015
From Fast Casual
Nearly 25,000 Americans served Dickey’s turkey or ham at their Thanksgiving celebration, and more than 6,000 of those households celebrated with Dickey’s full holiday feast, including traditional homestyle sides, according to a company press release, That’s over 250,000 pounds of holiday meats that traveled from Dickey’s Barbecue Pits into homes across America.
Dickey’s Barbecue Pit increased Thanksgiving sales this year by 17 percent and exceeded its full holiday feast sales by 25 percent, said Roland Dickey Jr., CEO. With the record year of holiday sales, Dickey’s is slated to sell approximately 365,000 pounds of holiday turkey and ham by the new year.
"Folks like to take the hassle out of the holiday by pre-ordering a delicious holiday feast including cajun-fried and smoked turkey or barbecue honey ham complete with traditional holiday sides," Dickey Jr. said. "Sales numbers indicate this continues to be a growing trend for our guests so they can relax and enjoy the holiday rather than spending it preparing and cooking meals."
Over 33 million American households looked to restaurants to provide at least a portion of their Thanksgiving meal this year.