Dickey's 'Holiday Feast' Sales Jump 25 Percent
Published: 01 Dec 2015
This year, approximately 25,000 American households enjoyed Dickey’s turkey or ham at their Thanksgiving celebration, and more than 6,000 of those households celebrated with Dickey’s full holiday feast, including traditional home-style sides. That’s over 250,000 pounds of holiday meats that traveled from Dickey’s Barbecue Pits into homes across America.
Dickey’s Barbecue Pit increased Thanksgiving sales this year by 17 percent and exceeded its full holiday feast sales by 25 percent. With the record year of holiday sales, Dickey’s is slated to sell approximately 365,000 pounds of holiday turkey and ham by the New Year.
Over 33 million American households looked to restaurants to provide at least a portion of their Thanksgiving meal this year, and Dickey’s works to exceed its guests’ expectations by providing quality home-style meals ready to heat and serve.
“Folks like to take the hassle out of the holiday by pre-ordering a delicious holiday feast including Cajun-Fried and Smoked Turkey or Barbecue Honey Ham complete with traditional holiday sides,” says CEO Roland Dickey Jr. “Sales numbers indicate that this continues to be a growing trend for our guests so they can relax and enjoy the holiday rather than spending it preparing and cooking meals.”