Fast Casual: Dickey's launches mobile app
Published: 29 Jan 2018
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Dickey's has launched a mobile app, featuring online ordering for pick-up or delivery and a new loyalty rewards program.
"We are living in an on-demand world where most guests will choose the location of their next meal primarily based on convenience,"Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, said in a company press release. "Our new app rewards our guests for their loyalty, fulfills the demand for convenience and most importantly, provides the authentic Texas-style barbecue they love."
From their favorite everyday menu items to a full-sized catering, guests can now order Dickey's for all their cravings with the touch of a button. Guests have the choice of in-store or curbside pickup, and/or delivery when ordering through the app. Curbside pickup and delivery availability vary by location, Dickey said.
The second phase of the Dickey's app, slated to go live in March, will include a review-based loyalty program which rewards Dickey's guests for feedback on their purchases.
The Dickey's app is available in the Apple app store and will launch for Android in early summer 2018.