Fast Casual: Dickey's sees 23% spike in sales thanks to LTO
Published: 14 Mar 2016
From Fast Casual:
Dickey's "Pulled Pork Palooza" was a huge success for the chain, which sold Pulled Pork Sliders for $1 systemwide, according to a company press release. In the first quarter, the sliders accounted for a 23 percent increase in sales per store, per day; the chain sold more than 700,000 sliders systemwide.
Guest feedback was overwhelmingly positive, as the sliders were not only sold as an add-on in each store, but were also included in a 24-count party pack perfect for game-watching parties, said CEO Roland Dickey Jr.
"Dickey's saw overwhelming success in our Pulled Pork Slider campaign," he said. "We enjoyed featuring these existing menu items but with a fresh new twist, and look forward to the launch of a new LTO in the second quarter."