FastCasual: Dickey's expands presence in the Peach State
Published: 05 Sep 2017
Dickey's Barbecue Pit is continuing growth in the Peach State with a Smyrna, Georgia, opening in Spring 2018
"At Dickey's Barbecue Pit, we pride ourselves on serving each and every guest authentic, Texas-style barbecue," Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, said in a company press release. "With new franchisees such as Ben Kessie that truly love the brand, we can continue our growth and more importantly continue serving our guests delicious barbecue.”
Smyrna's franchisee Ben Kessie spent years eating at Dickey's Barbecue Pit and made the brand a part of his family's holiday by catering Dickey's for Thanksgiving every year. With a passion for barbecue, he decided it was time to invest in a barbecue joint of his own. After researching other franchising concepts, Kessie found a home in Dickey's Barbecue Pit.
"The Dickey's Barbecue Pit model is unlike anything I have ever seen," said Kessie. "I have traveled all over the country looking at barbecue concepts and Dickey's was by far the best choice for me."