Franchising.com: New Location Opens In Dubai
Published: 26 Mar 2019
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Dickey’s Barbecue Pit opens the second international location in Dubai, after seeing great success with the first opening overseas in Abu Dhabi. The new location was opened by Serenity Hospitality, a group based in the Middle East.
As the largest barbecue franchise, Dickey’s is proud to bring authentic, Texas-style barbecue to different communities across the world. Dubai is only the second international location to open and Dickey’s in partnership with Serenity Hospitality plan to open more than 40 locations across the Middle East.
“Since 1941, Dickey’s Barbecue Pit has served guests across the nation authentic, Texas-style barbecue and we are proud to continue our expansion both here in the US and overseas,” says Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Serenity Hospitality has been a terrific partner in taking Dickey’s international and we look forward to their continued success.”
The new location operated under the leadership of Youssef El Habbal, the CEO of Serenity Hospitality, who has over 20 years of experience in the hospitality industry.