Meat + Poultry: Dickey's signature sausage selling in Walmart
Published: 15 Apr 2016
From Meat + Poultry:
After debuting a new store concept in October 2015 located in the barbecue brand’s hometown of Dallas, the first Dickey’s Barbecue Pit location to undertake the new concept will open April 7 in Erie, Pennsylvania. The new store will offer seven slow-smoked meats and eight home-style sides, available in customizable plates that allow each guest to decide how much and how many slow-smoked meats they want to try. Guests will be able to see the full barbecue process on display from the glass butcher-style case displaying all the fresh meats to the smoker, which now plays a starring role in the kitchen located just behind the chopping block.
The new store design features a holistic sensory experience, from décor made largely of sustainably sourced, reclaimed wood to the hand-crafted design elements highlighting Dickey’s history on the walls paired with a specially curated singer/songwriter playlist heard from a Bose surround sound speaker system.
Dickey's Barbecue Pit announced a new retail offering available in 3,000 Walmart stores nationwide. The superstore will now carry three types of Dickey’s signature smoked sausage: Original Smoked Polish Sausage, Smoked Spicy Cheddar Sausage, and Hot Links.
After the initial launch, Dickey’s sausages will also be available in other grocery stores nationwide. Other places will be announced shortly.
“We are proud to launch one of our signature barbecue products in Walmart stores across the country,” saod Tamala Fowler, Dickey's vice president of R&D and Purchasing. “By offering our sausages on Walmart shelves, we are offering our guests yet another way to enjoy our authentic Texas-style barbecue at home for their summer barbecue or family gathering. We look forward to a long-lasting partnership.”
All of Dickey's sausages come pre-smoked and ready to heat and serve.