QSR Magazine: Why transparency is key to Dickey's coronavirus efforts
Published: 08 Apr 2020
Listen to the podcast interview with Laura Rea Dickey
QSR continues their series helping restaurants through the coronavirus pandemic. With input from executives, operators, vendors, and more, these episodes will facilitate incredibly important conversation on how we can collectively survive the coronavirus scare.
Laura Rea Dickey is CEO of Dickey's Barbecue Pit, which has more than 500 locations across the U .S. She talks about how the brand has evolved its service structure and menu offerings in the wake of the coronavirus, and how the brand is leaning into transparency with customers to earn their trust through this time of fear and uncertainty.