US chain Dickey’s Barbecue Pit to open in UAE

View full article here. 

Dickey’s Barbecue Pit, which has nearly 600 restaurants in the USA, is to open at Yas Mall in Abu Dhabi this October.

It’s the first UAE branch for the Texas-style barbecue brand, which is tailoring its menu for the local market according to Serenity Hospitality CEO Youssef El Habbal who has brought Dickey’s to the country.

He said: “We are proud to introduce slow smoked beef brisket, beef ribs, beef sausages, smoked turkey and chicken with an extensive range of home style sides from barbecue beans and mac & cheese to creamy spinach and waffle fries. It’s all the food you want from America, but easily accessible right here at home.”

The new store will feature an open kitchen so customers can watch the pitmasters slow cook their food live.

Dickey’s Barbecue Pit CEO Roland Dickey Jr. said: “There is such a strong synergy between the USA and UAE in terms of our love of good food, strong sense of community and appreciation of a good dining experience. The Serenity Hospitality team have ensured that the Dickey’s spirit has travelled across the ocean.”