Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**!<br>

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades!<br>

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue.<br>

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable.<br>

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

**Roland Dickey Jr.**, CEO of Dickey’s Barbecue Pit, shares insights into the brand’s early days, recalling how barbecue was once all about sandwiches, not platters, and how even the sauce evolved from hot, Tabasco-like blends to ketchup-based recipes. He reflects on how the menu expanded over time—French fries were once considered a big innovation—and notes how tastes and meat preferences have shifted, including the decline of once-popular fatty ham.
Read the whole article [HERE.](https://www.dmagazine.com/publications/d-magazine/2025/april/an-oral-history-of-north-texas-barbecue/) 

An Oral History of North Texas Barbecue

*Nation’s Largest Barbecue Brand Serves Up a Helping of Gratitude to Healthcare Heroes with Special Offer May 6–12* 

This Nurse Appreciation Week, [Dickey’s Barbecue Pit](https://www.dickeys.com/) is firing up the pit to honor one of America’s most selfless professions. From May 6–12, nurses can enjoy **20% off their meals at all Dickey’s locations nationwide by simply showing a valid nurse ID.** 

“Nurses are the heart of healing,” said [Laura Rea Dickey](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5), CEO of Dickey’s Barbecue Restaurants, Inc. “They show up day after day, offering hope, comfort, and strength when it’s needed most. Their service reminds us why it’s so important to show up for our communities with the same care and intention.” 

The promotion coincides with National Barbecue Month, making it a perfect time to bring comfort and recognition to those who give so much of themselves. Guests can expect to enjoy Dickey’s signature slow-smoked brisket, ribs, pulled pork, and classic homestyle sides—all served with the brand’s signature Southern hospitality. 

“When my grandfather started Dickey’s in 1941, it wasn’t just about barbecue—it was about service. Service to neighbors, to families, to the community,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=_lZWN7cBnn4), CEO of Dickey’s Capital Group. “That same spirit lives in the work nurses do every single day. They are the first to step in and the last to leave, and they do it with compassion and strength.” 

The weeklong promotion is more than a discount—it’s a heartfelt thank you rooted in Dickey’s 83-year legacy of serving others. 

“At Dickey’s, we’re humbled to offer a small token of appreciation—a warm, slow-smoked meal, served with all the love and gratitude nurses deserve,” Laura Rea Dickey added. “It’s one way we hope to make them feel seen, valued, and celebrated.” 

**Nurse Appreciation Offer Details:** 

- **What:** 20% off for nurses with a valid nurse ID 
- **When:** May 6–12, 2025 
- **Where:** All participating Dickey’s Barbecue Pit locations nationwide 

“This is one of the most meaningful ways we can continue the legacy our family built the brand on,” Roland Dickey, Jr. shared. “We are honored to serve the people who spend their lives serving others.” 

This is Dickey’s way of saying thank you the best way they know how—with barbecue, and with heart. 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 866 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.  

Dickey’s Barbecue Pit Offers 20% Off for Nurse Appreciation Week 

*Crafted in Texas, Loved Nationwide: Premium Smokehouse Sausages Continue to Heat Up the Meat Aisle*

  

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is proud to announce the expansion of its acclaimed Rancher’s Premium Smokehouse Sausage line in Walmart stores across the country. With an 11% increase in store count, more customers than ever will now have access to Texas-crafted smoked sausages that deliver authentic, bold flavor in every bite. 

  

Leading the expansion are three fan-favorites: 

1. Rancher’s Brisket Burnt Ends Sausage 
2. Rancher’s Bacon Cheddar Sausage 
3. Rancher’s Philly Cheese Steak Sausage 

  

Handcrafted using time-honored methods, Rancher’s Premium sausages are made from the finest cuts of meat and seasoned with a signature blend of spices. The result is a rich, smoky flavor rooted in the heritage of true Texas barbecue. 

  

“Our Walmart expansion is a direct response to growing demand,” said **Shayla Bell, VP of Purchasing and Retail for Dickey’s Barbecue Restaurants, Inc.** “People are craving real, honest-to-goodness smoked meats and Rancher’s delivers just that. Whether you grill them up for game day or slice them into your favorite dish, these sausages bring that Texas barbecue spirit home.” 

  

Since its launch in Spring 2024, Rancher’s Premium Smokehouse Sausage has quickly carved out its place as a go-to for high-quality, protein-rich smoked sausage options that never compromise on craftsmanship. 

  

“Rancher’s Premium is a natural extension of our brand’s core promise – real, pit-smoked flavor made with care and tradition,” said [Laura Rea Dickey](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), CEO of Dickey’s Barbecue Restaurants, Inc.“It reflects everything our guests love about Dickey’s in a convenient, high-quality product they can bring into their kitchens. We’re proud to see it thrive at retail and especially proud to grow our presence with Walmart.” 

  

Consumers today are looking for more than just convenience. They’re looking for integrity in the products they bring home. Rancher’s Premium answers that call with bold, satisfying flavor and a standard of excellence that sets it apart in the sausage category. The brand’s strong performance and customer feedback have made it a standout at Walmart and beyond. 

  

“This is more than product placement. It’s a passion project,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=bEdC8FEo_9Q), CEO of Dickey’s Capital Group. “Every bite of Rancher’s Premium tells a story of tradition, quality and the Texas pride we pour into everything we do. We’re honored to see this brand grow alongside Walmart and bring premium barbecue-inspired sausage to more families across the country.” 

  

As consumers increasingly seek out convenient, authentic protein options, Rancher’s Premium is meeting the moment with a product line that reflects Texas values, flavor and quality. 

  

**Texas Made. Texas Proud.**

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, [Dickey's Barbecue Restaurants,](https://dickeysrestaurantbrands.com/) Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com 

Rancher’s Premium Expands in Walmart with 11% Increase in Store Count 

*$2.99 Pulled Pork Sandwiches | Free Barbecue for a Year Giveaway | Big Yellow Ticket Daily Drawings | $5 Sandwich Mondays Launch April 14 *

  

Barbecue lovers, rejoice! The [Dickey’s Barbecue Pit](https://www.dickeys.com/) located at [9004 Garland Road in Dallas](https://www.dickeys.com/locations/texas/dallas/garland-road ) is officially back under original management – and long-time fans have a lot to be excited about. From Friday, April 11 through Sunday, April 13, the store is hosting a Customer Appreciation Weekend packed with mouthwatering deals, giveaways, and a warm Texas welcome from returning franchisee Shahrukh Siddiqui. 

  

To celebrate the return to its roots, guests can enjoy Pulled Pork Sandwiches for just $2.99 all weekend long. And that’s just the beginning. Each day, the first 28 guests through the doors will receive a Big Yellow Ticket, earning them a spot in the store’s daily drawing to win Free Barbecue for a Year. That’s three lucky winners – one each day – who’ll get their barbecue fix all year long, on the house. 

  

“Coming back to this store feels like coming home,” said Shahrukh Siddiqui, the original franchisee of the Garland Road location. “This community means everything to me, and we’re bringing back that authentic Dickey’s experience our guests know and love—with the same great flavors, friendly service, and now even more value.” 

The Dickey’s leadership team is equally thrilled to see Siddiqui back at the helm. 

  

“We’re incredibly excited to have Shahrukh leading the charge again at Garland Road,” said [Laura Rea Dickey](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), CEO of Dickey’s Barbecue Restaurants, Inc. “His commitment to guest service and operational excellence is unmatched, and this location is in the best possible hands.” 

  

[Roland Dickey, Jr.](https://www.youtube.com/watch?v=z397MREWjMM&t=1s), CEO of Dickey’s Capital Group, added, “Shahrukh has a legacy with our brand, and his return brings a renewed energy to the Garland Road store. We know he’s going to make it a neighborhood favorite once again.” 

  

And the great news keeps coming: Starting Monday, April 14, Dickey’s Garland Road will introduce $5 Sandwich Mondays! Guests can enjoy any classic sandwich for just five bucks, with a $1 upcharge for brisket. It’s the perfect start to every week and a delicious way to keep the celebration going. 

  

Don’t miss this chance to reconnect with a fan-favorite Dickey’s under familiar leadership, grab some unbeatable deals, and maybe even win Free Barbecue for a Year. Mark your calendars for April 11–13, and come hungry! 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com.](http://www.dickeys.com/) For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/) 

Dickey’s on Garland Rd Returns to Original Owners with Big Weekend! 

*Texas-style, slow-smoked barbecue keeps growing in Alberta with bold flavor, legendary hospitality and catering for every craving* 

  

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is turning up the heat on its international momentum – and **Sherwood Park** is next in line to **experience the flavor**.  As part of its growing presence in Canada, the world’s largest barbecue concept is bringing its iconic, Texas-style barbecue to a brand-new location opening soon at **11 Athabascan Avenue #160, Sherwood Park, AB T8A 6H2.** 

  

With 866 locations across eight concepts worldwide, Dickey’s is building on its Alberta success by teaming up with local entrepreneurs **Nabeil Moussa** and **Ahmad Arwell** to bring its signature slow-smoked flavor to Sherwood Park. Already beloved in **Calgary**and **Leduc**, the brand’s arrival in Sherwood marks another exciting step in sharing authentic barbecue with communities across Canada. 

  

“Expanding into Sherwood is an exciting move for Dickey’s and a big win for barbecue lovers in Alberta,” said [Laura Rea Dickey](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re thrilled to partner with Nabeil and Ahmad, whose dedication to quality and community matches everything we stand for. Together, we’re not just serving barbecue – we’re delivering an experience.” 

  

From savory, pit-smoked meats to southern-style sides and sandwiches stacked high, the Sherwood location will offer dine-in, takeout, delivery and **customizable catering** for events of all sizes. Whether it’s a corporate lunch, birthday bash or backyard celebration, Dickey’s catering brings the flavor and the fun. 

  

“We’re fired up to bring the Dickey’s experience to Sherwood,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=rUkfrFHAQaQ), CEO of Dickey’s Barbecue Pit. “Every time we open a new store, we open a new door to connection, tradition and incredible food. Canada is hungry for bold, authentic barbecue and we’re ready to deliver – right to your table or your next event.” 

  

The team is hard at work preparing a grand opening celebration packed with giveaways, special offers and family-friendly fun. More details will be released soon but one thing is certain: **Sherwood is about to get smokin’.** 

  

For updates on the opening and all things barbecue, visit [www.dickeys.com](http://www.dickeys.com/) and follow Dickey’s Barbecue Pit on social media. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

  

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*,  *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

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