Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

**Roland Dickey Jr.**, CEO of Dickey’s Barbecue Pit, shares insights into the brand’s early days, recalling how barbecue was once all about sandwiches, not platters, and how even the sauce evolved from hot, Tabasco-like blends to ketchup-based recipes. He reflects on how the menu expanded over time—French fries were once considered a big innovation—and notes how tastes and meat preferences have shifted, including the decline of once-popular fatty ham.
Read the whole article [HERE.](https://www.dmagazine.com/publications/d-magazine/2025/april/an-oral-history-of-north-texas-barbecue/) 

An Oral History of North Texas Barbecue

*Nation’s Largest Barbecue Brand Serves Up a Helping of Gratitude to Healthcare Heroes with Special Offer May 6–12* 

This Nurse Appreciation Week, [Dickey’s Barbecue Pit](https://www.dickeys.com/) is firing up the pit to honor one of America’s most selfless professions. From May 6–12, nurses can enjoy **20% off their meals at all Dickey’s locations nationwide by simply showing a valid nurse ID.** 

“Nurses are the heart of healing,” said [Laura Rea Dickey](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5), CEO of Dickey’s Barbecue Restaurants, Inc. “They show up day after day, offering hope, comfort, and strength when it’s needed most. Their service reminds us why it’s so important to show up for our communities with the same care and intention.” 

The promotion coincides with National Barbecue Month, making it a perfect time to bring comfort and recognition to those who give so much of themselves. Guests can expect to enjoy Dickey’s signature slow-smoked brisket, ribs, pulled pork, and classic homestyle sides—all served with the brand’s signature Southern hospitality. 

“When my grandfather started Dickey’s in 1941, it wasn’t just about barbecue—it was about service. Service to neighbors, to families, to the community,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=_lZWN7cBnn4), CEO of Dickey’s Capital Group. “That same spirit lives in the work nurses do every single day. They are the first to step in and the last to leave, and they do it with compassion and strength.” 

The weeklong promotion is more than a discount—it’s a heartfelt thank you rooted in Dickey’s 83-year legacy of serving others. 

“At Dickey’s, we’re humbled to offer a small token of appreciation—a warm, slow-smoked meal, served with all the love and gratitude nurses deserve,” Laura Rea Dickey added. “It’s one way we hope to make them feel seen, valued, and celebrated.” 

**Nurse Appreciation Offer Details:** 

- **What:** 20% off for nurses with a valid nurse ID 
- **When:** May 6–12, 2025 
- **Where:** All participating Dickey’s Barbecue Pit locations nationwide 

“This is one of the most meaningful ways we can continue the legacy our family built the brand on,” Roland Dickey, Jr. shared. “We are honored to serve the people who spend their lives serving others.” 

This is Dickey’s way of saying thank you the best way they know how—with barbecue, and with heart. 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 866 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.  

Dickey’s Barbecue Pit Offers 20% Off for Nurse Appreciation Week 

*Texas-style, slow-smoked barbecue keeps growing in Alberta with bold flavor, legendary hospitality and catering for every craving* 

  

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is turning up the heat on its international momentum – and **Sherwood Park** is next in line to **experience the flavor**.  As part of its growing presence in Canada, the world’s largest barbecue concept is bringing its iconic, Texas-style barbecue to a brand-new location opening soon at **11 Athabascan Avenue #160, Sherwood Park, AB T8A 6H2.** 

  

With 866 locations across eight concepts worldwide, Dickey’s is building on its Alberta success by teaming up with local entrepreneurs **Nabeil Moussa** and **Ahmad Arwell** to bring its signature slow-smoked flavor to Sherwood Park. Already beloved in **Calgary**and **Leduc**, the brand’s arrival in Sherwood marks another exciting step in sharing authentic barbecue with communities across Canada. 

  

“Expanding into Sherwood is an exciting move for Dickey’s and a big win for barbecue lovers in Alberta,” said [Laura Rea Dickey](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re thrilled to partner with Nabeil and Ahmad, whose dedication to quality and community matches everything we stand for. Together, we’re not just serving barbecue – we’re delivering an experience.” 

  

From savory, pit-smoked meats to southern-style sides and sandwiches stacked high, the Sherwood location will offer dine-in, takeout, delivery and **customizable catering** for events of all sizes. Whether it’s a corporate lunch, birthday bash or backyard celebration, Dickey’s catering brings the flavor and the fun. 

  

“We’re fired up to bring the Dickey’s experience to Sherwood,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=rUkfrFHAQaQ), CEO of Dickey’s Barbecue Pit. “Every time we open a new store, we open a new door to connection, tradition and incredible food. Canada is hungry for bold, authentic barbecue and we’re ready to deliver – right to your table or your next event.” 

  

The team is hard at work preparing a grand opening celebration packed with giveaways, special offers and family-friendly fun. More details will be released soon but one thing is certain: **Sherwood is about to get smokin’.** 

  

For updates on the opening and all things barbecue, visit [www.dickeys.com](http://www.dickeys.com/) and follow Dickey’s Barbecue Pit on social media. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

  

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*,  *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

Dickey’s Expands in Canada with New Location in Sherwood

*Celebrate the season with 20% off festive family packs, available for a limited time* 

  

This Easter, Dickey’s Barbecue Pit is making mealtime easy, festive, and full of flavor with the launch of its [Easter ‘Cue Collection](https://www.dickeys.com/menu/everyday/game-day-mvps) – a limited-time menu of slow-smoked bundles perfect for family gatherings and spring celebrations. From now through **April 21, 2025**, guests can take **20% off** in-store, online and Dickey’s app orders with promo code **BUNNYCUE**. 

  

The **Easter ‘Cue Collection** features six seasonal meal packs crafted for convenience and crowd-pleasing flavor: 

**Easter Basket**
Includes 1 lb. of slow-smoked meat, two large sides, and four pieces of garlic buttered Texas Toast. Served with pickles, onions, and your choice of barbecue sauce. 

**Big Bunny Feast** 
Feeds a hungry group with 3 lbs. of slow-smoked meat (choose up to three types), four large sides, and eight pieces of garlic butter Texas Toast. Includes pickles, onions, and Dickey’s signature barbecue sauce. 

**Build-a-Basket** 
Customize your feast with 4 lbs. of slow-smoked meat (two meats, 2 lbs. each) and three family-size sides. Comes with garlic butter Texas Toast, pickles, onions, and barbecue sauce. 

**Easter Eggstravaganza Box** 
A flavorful combo featuring 24 wings, 18 slow-smoked ribs, a family side of mac & cheese, and a family side of cabbage slaw. Served with garlic butter Texas Toast, barbecue sauce, and house-made ranch dressing. 

**Spring Kickoff Kit** 
Great for weekend fun! 24 pit-smoked wings tossed in your choice of sauce, two large sides, six pieces of Texas Toast, and served with ranch, pickles, and onions. 

**Bunny Bites** 
Perfect for parties or snacking! Includes 24 sliders with your choice of one slow-smoked meat. Served with barbecue sauce, pickles, onions, and jalapeños. 

  

[Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc., shared, 
“Easter is about slowing down, gathering with loved ones and creating meaningful moments – and great food is always at the heart of that. With our Easter ‘Cue Collection, we’re helping families spend more time enjoying each other and less time cooking. From the first bite to the last, we want every meal to feel like a celebration.” 

  

[Roland Dickey Jr.](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey’s Capital Group, added, 
“Our guests trust us to bring comfort, convenience and bold Texas flavor to their table. That’s exactly what this Easter lineup delivers. Whether you’re feeding a crowd or keeping it simple, the Easter ‘Cue Collection makes it easy to turn any spring gathering into something special.” 

  

Guests can enjoy **20% off** any in-store, online or Dickey’s app purchase using code **BUNNYCUE** through **April 21, 2025**.  

  

Make this Easter memorable with less time in the kitchen and more time around the table. From full feasts to snack-size favorites, Dickey’s Easter ‘Cue Collection is crafted to bring comfort, convenience and Texas-style flavor to every celebration. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**

  

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

Hop Into Flavor with Dickey’s Easter ‘Cue Collection and BUNNYCUE Deal

**BREAKING: Dickey’s Barbecue Pit Announces Brisket Shortage…**
…if every loyal guest redeems this BOGO offer, we might run out. Maybe. But probably not. 

[Dickey’s Barbecue Pit](https://www.dickeys.com/) caused quite a stir this morning with a headline no BBQ lover ever wants to see: Brisket Shortage Alert! But fans can rest easy – this one’s just for laughs. 

**Happy April Fools’ Day.**
As the largest restaurant purchaser and provider of [brisket](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket) in the world, Dickey’s serves over 4.4 million pounds of hickory-smoked brisket every year. So no, the brand isn’t running out but it is dishing out some serious deals in celebration of its loyal guests. 

**BOGO Brisket Sandwiches – April 1 & 2**
For two days only, Dickey’s is offering Buy-One-Get-One Free Brisket Sandwiches to guests who use the code below:
Code: APR125
Valid April 1 and April 2, 2025
Expires April 2 at 11:59 PM CT
Available in-store, online and on the Dickey’s app. 

“We’re happy to celebrate our guests today with these fun offers,” said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “We’ve certainly spent the last year being subject to fake news headlines from a few folks that prefer clickbait over substance. So in honor of truth, accuracy and the best brisket around, enjoy a free gift with purchase on us.” 

**BOGO Any Chicken Sandwich – Through April 4**
In addition to brisket, Dickey’s is spreading the love with a Buy-One-Get-One Free offer on any of its chicken sandwiches.
Code: CKN01
Valid now through April 4, 2025
Expires April 4 at 11:59 PM CT
Available in-store, online and on the Dickey’s app. 

“If we ever actually ran out of brisket, we’d declare a state of BBQ emergency,” joked [Roland Dickey, Jr](https://www.theceomagazine.com/executive-interviews/food-beverage/secret-sauce-laura-rea-dickey-roland-dickey-jr/)., CEO of Dickey’s Capital Group. “But as long as there’s smoke in the pit, we’ve got your back. And your brisket.” 

**Enter to Win Free Barbecue for a Year**

Guests who post a selfie with their BOGO Brisket Sandwich on Instagram by April 2nd, tag [@dickeysbarbecuepit](https://www.instagram.com/dickeysbarbecuepit/?hl=en) and use #AprilCue will be entered to win Free BBQ for a Year and that part’s no joke. 

There’s no brisket shortage here – just big flavor, big fun and a big thank-you to Dickey’s loyal guests. 

**About Dickey’s Barbecue Restaurants, Inc.**

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 
With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 
For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

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