Dickey’s Brings New Barbecue Option to the Heart of Texas: New Location Opens in Waco
Published: 17 Nov 2016
text-align:center;tab-stops:58.5pt">The new Dickey’s location will open on Thursday at Waco’s own Road Ranger
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(Waco, TX) Dickey’s Barbecue Pit will open Thursday with four weeks of specials and giveaways, including free barbecue for a year to one lucky guest. To be eligible to win free barbecue for a year, guests of the new location can use hashtag #1FreeYearofBBQ on any social media site, order online or sign up for Dickey’s Big Yellow Cup Club to receive members-only specials. On Thursdays for the next four weeks, the new location will offer a complimentary taste of Dickey’s newest limited time offer, the Frito’s™ Pie Taco, to the first 50 guests through the door. On Fridays, Dickey’s offers 50 percent off to all first responders, and guests can donate to Dickey’s charitable foundation, Barbecue, Boots & Badges.
To join the Big Yellow Cup Club and receive Dickey’s members-only specials, click here.
“The Dickey family congratulates Ronnie and Vickie Baucom on opening their first Dickey’s location in Waco,” says Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “Dickey’s is a Dallas-based brand and we are proud to have the opportunity to continue to grow in our home state of Texas.”
Doors open this Thursday and guests can enjoy the grand opening events over the next four weeks:
Thirsty Thursdays—All guests will receive a free Big Yellow Cup with Dickey’s new reusable travel lid and straw. The first 50 guests through the door will receive a complimentary taste of Dickey’s Frito’s Pie Taco.
Philanthropy Fridays— Uniformed first responders will receive 50 percent off their meal, and guests can donate to Barbecue, Boots & Badges, Dickey’s charitable foundation.
Kids Eat Free All Day Every Sunday with a $10 dine-in purchase per adult.
To find the Dickey’s Barbecue Pit nearest you, click here.
Texas native Ronnie Baucom has spent the last 40 years in the oil and gas industry, and after a recent retirement Baucom decided it was time for a new adventure. Baucom and his wife Vickie have always dreamed of owning their own business and decided now was the perfect time. When looking for new opportunities the Baucoms found a home in Dickey’s and are thrilled to open their new location in Waco. “Waco is the perfect location for us to start our business because it is a growing city and is where our family is located,” says Baucom. “We are excited to become a part of this community and serve the great people of Waco delicious, slow-smoked barbecue.”
Residents of Waco can find their newest Dickey’s location at the Road Ranger Truck Stop, 6615 North IH35 Waco, TX
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow-smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to more than 560 locations in 43 states. This year Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” and ranked in the top ten of Franchise Times’ “Fast and Serious.” Dickey’s Barbecue Pit was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.