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El Paso Native Opens New Dickey’s Barbecue Pit in His Hometown

Published: 13 Oct 2016

The new Dickey’s location will celebrate the grand opening with four weeks of specials and giveaways, including free barbecue for a year for three lucky guests

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406.9pt">(El Paso, TX) Dickey’s Barbecue Pit will open in El Paso this Thursday with four weeks of giveaways. Three lucky guests will win free barbecue for a year, available only at the new location. To enter to win, guests can either use hashtag #1FreeYearofBBQ on any social media page, order online or sign up for the  Big Yellow Cup Club to receive loyalty points and members-only specials. The new Dickey’s location will also offer a special treat to the first 50 guests in the door on Thursdays for the next four weeks. On Fridays, the new store will offer 50 percent off meals for uniformed responders, and guests will have the opportunity to donate to Dickey’s charitable foundation, Barbecue, Boots & Badges.


The month of October is Dickey’s 75-year anniversary, complete with smokin’ good deals! You can find more about these amazing deals and member-only specials, here.


“The Dickey family congratulates Owner/Operator Hugo Gonzalez on opening his first of many Dickey’s locations,” says Roland Dickey Jr., CEO of Dickey’s Barbecue Pit Restaurants Inc. “We are expanding rapidly nationwide, and are always pleased to open a new store in our home state.”


Doors open this Thursday and guests can enjoy the grand opening events over the next four weeks:


Thirsty Thursdays—All guests will receive a free limited edition Anniversary Cup with Dickey’s new reusable travel lid and straw. The first 50 guests will receive a special treat.


Philanthropy Fridays— “You Give, We Give”, guests who donate to Dickey’s charitable foundation, Barbecue, Boots & Badges, will receive a gift card. Uniformed first responders also receive 50 percent off their meal.


Singer/Songwriter Saturdays—Enjoy live music from a local musician.


Kids Eat Free All Day Every Sunday with a $10 dine-in purchase per adult.


Born and raised in El Paso, Gonzalez is not new to the delicious food that Texas has to offer. After spending years in the trucking business with his father, he decided it was time to open his own restaurant and bring authentic, slow-smoked Texas-style barbecue to the great people of El Paso. The El Paso location will be the first of many other locations to come that are opened by Gonzalez. “I'm excited to open this Dickey’s location because I want to bring an authentic style of barbecue and restaurant to El Paso,” says Hugo Gonzalez.


Residents of El Paso can find their newest Dickey’s at 1513 N. Zaragoza Rd. Suite C El Paso, TX 79936. The phone number is 915-201-2577.

Find Dickey’s on Facebook, Instagram and Twitter.

About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow-smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to more than 560 locations in 43 states. This year Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” and ranked in the top ten of Franchise Times’ “Fast and Serious.” Dickey’s Barbecue Pit was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit or for barbecue franchise opportunities call 866.340.6188.



El Paso Native Opens New Dickey’s Barbecue Pit in His Hometown
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