Dickey's Conquers 5 Pulled Pork Sandwiches, Ranked by Taste in 2024

Click [here](https://youtu.be/IVvs_AFeh08) to meet Dickey's Barbecue Pit's Legendary Mascot: The **Big Yellow Cup**! 

Join Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, as she introduces the one and only Big Yellow Cup—the iconic mascot that's been part of the Dickey’s family for decades! 

Did you know this bright, bold cup started as a happy accident? Roland Dickey Sr. originally ordered reusable cups to add value for guests, but when they arrived in an unexpected bright yellow, he said, “*Let’s go with it!*” And the rest is history. Today, the Big Yellow Cup is a symbol of Dickey’s legendary hospitality and authentic barbecue. 

But wait—there’s more! The Big Yellow Cup is stepping into the spotlight in a big way. Keep an eye out for it at events, in exciting campaigns, and maybe even a few surprises. It’s all about making your Dickey’s experience even more fun and memorable. 

So grab your Big Yellow Cup, fill it to the brim, and let’s keep the barbecue going. 🍖💛 Share the Big Yellow Cup love! Click [here](https://youtu.be/IVvs_AFeh08) to learn more.

Introducing......the Iconic Big Yellow Cup!

CEO Magazine: Secret Sauce: Laura Rea Dickey & Roland Dickey Jr

**Roland Dickey Jr.**, CEO of Dickey’s Barbecue Pit, shares insights into the brand’s early days, recalling how barbecue was once all about sandwiches, not platters, and how even the sauce evolved from hot, Tabasco-like blends to ketchup-based recipes. He reflects on how the menu expanded over time—French fries were once considered a big innovation—and notes how tastes and meat preferences have shifted, including the decline of once-popular fatty ham.
Read the whole article [HERE.](https://www.dmagazine.com/publications/d-magazine/2025/april/an-oral-history-of-north-texas-barbecue/) 

An Oral History of North Texas Barbecue

*Nation’s Largest Barbecue Brand Serves Up a Helping of Gratitude to Healthcare Heroes with Special Offer May 6–12* 

This Nurse Appreciation Week, [Dickey’s Barbecue Pit](https://www.dickeys.com/) is firing up the pit to honor one of America’s most selfless professions. From May 6–12, nurses can enjoy **20% off their meals at all Dickey’s locations nationwide by simply showing a valid nurse ID.** 

“Nurses are the heart of healing,” said [Laura Rea Dickey](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5), CEO of Dickey’s Barbecue Restaurants, Inc. “They show up day after day, offering hope, comfort, and strength when it’s needed most. Their service reminds us why it’s so important to show up for our communities with the same care and intention.” 

The promotion coincides with National Barbecue Month, making it a perfect time to bring comfort and recognition to those who give so much of themselves. Guests can expect to enjoy Dickey’s signature slow-smoked brisket, ribs, pulled pork, and classic homestyle sides—all served with the brand’s signature Southern hospitality. 

“When my grandfather started Dickey’s in 1941, it wasn’t just about barbecue—it was about service. Service to neighbors, to families, to the community,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=_lZWN7cBnn4), CEO of Dickey’s Capital Group. “That same spirit lives in the work nurses do every single day. They are the first to step in and the last to leave, and they do it with compassion and strength.” 

The weeklong promotion is more than a discount—it’s a heartfelt thank you rooted in Dickey’s 83-year legacy of serving others. 

“At Dickey’s, we’re humbled to offer a small token of appreciation—a warm, slow-smoked meal, served with all the love and gratitude nurses deserve,” Laura Rea Dickey added. “It’s one way we hope to make them feel seen, valued, and celebrated.” 

**Nurse Appreciation Offer Details:** 

- **What:** 20% off for nurses with a valid nurse ID 
- **When:** May 6–12, 2025 
- **Where:** All participating Dickey’s Barbecue Pit locations nationwide 

“This is one of the most meaningful ways we can continue the legacy our family built the brand on,” Roland Dickey, Jr. shared. “We are honored to serve the people who spend their lives serving others.” 

This is Dickey’s way of saying thank you the best way they know how—with barbecue, and with heart. 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 866 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.  

Dickey’s Barbecue Pit Offers 20% Off for Nurse Appreciation Week 

Welcome to **Cue & Cocktails**—where the art of barbecue meets the craft of cocktails. Whether you're a pitmaster looking to elevate your smoke game or a cocktail enthusiast seeking the perfect pairing, you've come to the right place. Each season, we explore flavor-forward cocktails that complement the rich, smoky notes of barbecue, creating a match made in culinary heaven. From refreshing summer sippers to cozy winter warmers, we’re here to inspire your next pairing adventure. 

Grab a glass, fire up the smoker, and let’s toast to great flavors and even better times. Cheers! 

We have three delicious holiday cocktail recipes that are to make any holiday gathering or Christmas dinner a hit! 

**Texas Apple Mule** 
- 1.5 oz Texas Bourbon or Whiskey 
- 3 oz Spiced Apple Cider 
- Top with Ginger Beer 
- Dash of Cinnamon 
- Garnish with a Cinnamon stick and a slice of apple 
**Spiced Pear Collins** 
- 1.5 oz Gin or Vodka 
- 1 oz Pear Juice 
- 0.5 oz Lemon Juice 
- Top with Club Soda 
- Garnish with a sprig of thyme and a pear slice 
**Cinnamon Honey Whiskey Sour** 
- 2 oz Texas Whiskey 
- 1 oz Honey Syrup (honey + water) 
- 0.75 oz Lemon Juice 
- Dash of Cinnamon 
- Garnish with a Lemon Wheel and a dusting of Cinnamon

Cue & Cocktails - Winter 2024

In this episode of [Barbecue, Books, & Business with Roland Dickey Jr.](https://youtu.be/moMR3glWEd0), we dive into one of Roland's latest podcast recommendations: the Founders podcast by **David Senra**. Roland highlights insights from the episode "Inside the Contrarian Mind of Sam Zell," exploring the life and lessons of one of America’s most successful real estate moguls. 

Here’s what stood out: 
1️⃣ Direct Communication: Sam Zell didn’t waste time with subtlety or corporate jargon. He believed in getting straight to the point—a refreshing approach that resonates with anyone who values clarity and efficiency in business. 
2️⃣ Intellectual Curiosity: Even into his late 80s, Sam Zell exemplified a lifelong passion for learning. Whether exploring new industries or traveling to places like Mongolia just to immerse himself in the culture, his relentless curiosity fueled his success. 

Roland reflects on how these traits—bold honesty and an insatiable thirst for knowledge—are key ingredients for personal and professional growth. Whether you're a barbecue lover, a book enthusiast, or a business aficionado, this conversation is packed with valuable takeaways. 

Let us know what you think! Click [here](https://youtu.be/moMR3glWEd0) to watch.

Barbecue, Books & Business with Roland Dickey Jr. | Sam Zell's Mind

In this episode of [*Barbecue, Books, & Business*](https://youtu.be/_lZWN7cBnn4), [Roland Dickey Jr.](https://www.linkedin.com/in/rolanddickeyjr/) dives into one of his favorite podcasts: **Business Breakdowns**. If you’re a fan of deep dives into the strategies and histories of iconic companies, this podcast is a must-listen. 

Roland highlights the **Business Breakdowns** episode on Coca-Cola, one of the world’s most fascinating companies. From its humble beginnings on May 8, 1886, when Dr. John Pemberton first sold the syrup at Jacobs Pharmacy in Atlanta, to its evolution as the largest global beverage company, Coca-Cola's story is rich with innovation and strategy. 

This [**episode** ](https://youtu.be/_lZWN7cBnn4 )explores Coca-Cola’s marketing genius, its unique relationship with bottlers, brand segmentation, and their multi-layered marketing strategies—from global campaigns to local bottler initiatives. You’ll also learn about their product diversification, including acquisitions like BodyArmor, Costa Coffee, and their stake in Monster Energy. 

In a world of quick headlines, this podcast takes you deeper into what makes companies like Coca-Cola so successful. Watch the video to hear why Roland thinks this episode is worth your time and how it can inspire your own business journey. **[Click](https://youtu.be/_lZWN7cBnn4)** to check it out.

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