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Includes a list of locations, fun facts, milestones and other company information about Dickey's Barbecue Pit.

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IN THE NEWS

View the full article <a href="https://www.knoxnews.com/story/shopper-news/karns/2019/04/11/dickeys-barbecue-hardin-valley-restaurant-good-fit-keto-dieters/3377479002/">here</a>.
Nestled in the heart of Hardin Valley is Dickey’s Barbecue Pit at 10853 Hardin Valley Road. The restaurant opened last August and is locally owned by Barbara and Don Hall with their son, Donny, as general manager.
The Halls come from a medical background. Don is an ultrasound technician and Barbara is a registered nurse.
&nbsp;“We looked for some kind of franchise for 10 years before we settled on Dickey’s Barbecue Pit," said Barbara Hall.
“I was in restaurant management for 15 years before I became a nurse, so this is second nature to me. Our only concern was where to put the restaurant. We didn’t want to be in an industrial or downtown area. We wanted to be in a neighborhood. Hardin Valley is perfect for us. It’s a place where we can grow with the community. We love it here.
Owner Barbara Hall hands Chad Heird of Hardin Valley his order, the Western sandwich – the Wednesday special at Dickey’s Barbecue Pit. &nbsp;“We love this place. It’s delicious and quick and easy,” said Heird. April 4, 2019
“We’re really gaining traction and we’re small, so we get a little crowded. But we have service down to a quick and easy fine science. Just step up to the counter and we fix your meal for you before your eyes. You can see into our kitchen."
Dickeys was started by Roland Dickey in Dallas in 1941 as a family-owned BBQ joint.
“Dickey’s is the new No. 1 franchise in the world. They’re even opening up one in Abu Dhabi which offers lamb," Barbara said.
The pulled pork shoulder sandwich is the Happy Hour sandwich at Dickey’s Barbecue Pit. The sandwich is $3 from 3 p.m. to 5 p.m. Monday through Saturday.
Keto diet choice: Jalapeno cheddar sausage &nbsp;&nbsp;&nbsp;
Pulled pork shoulder sandwiches are the restaurant’s claim to fame. Smoked beef brisket, chicken, turkey, and kielbasa sausage are also available. Jalapeno cheddar sausage is wildly popular with Keto dieters. "It’s very low carb. You can get any of our meats on a bun or without."
The meats are smoked fresh daily. "There’s something for everyone."
The sandwiches and plates come plain with two sides, but customers can jazz it up with Dickey’s secret sauce, which comes in original or sweet and spicy. The sauce is available to take home for $4.95 a bottle.
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Sides include customer’s choice of waffle fries, fried okra, onion tanglers, coleslaw, baked beans, potato salad, and assorted chips.
Satisfy a sweet tooth after the meal with blondie brownies, chocolate chip cookies, and pecan pie
Specials every day at Dickey's &nbsp;&nbsp;
With specials every day, Dickey’s Barbecue Pit is budget friendly. “From pulled pork to kielbasa, something is featured every day," Barbara said. "It comes with a drink and two sides for $9.99, and they’re generous portions.
“Wednesday is a popular day because that’s our Westerner special. That’s your choice of two meats on a toasted hoagie bun. That’s a huge sandwich good for two people or one very large appetite.
“The pulled pork sandwich is our Happy Hour special. From 3 p.m. to 5 p.m. Monday through Saturday, the sandwich is only $3.
Customers can take home Dickey’s secret recipe barbecue sauce for $4.95.
Customers can take home Dickey’s secret recipe barbecue sauce for $4.95. (Photo: Nancy Anderson/Shopper News)
“We also have catering where we can come and set the whole thing up for you for about $10 per person, or you can get party platters that service up to 12 people for $19.95 to about $35.”
The restaurant seats 35 in family style seating with additional seating on the patio. Dogs are welcome on the patio, but not inside.
Operating hours are 11 a.m. to 9 p.m. daily.&nbsp;

Knox News: Dickey's, a Great Neighborhood Fit 

View the full article <a href="https://www.heraldtribune.com/news/20190410/food-and-beverage-news-for-sarasota-bradenton-venice-april-10-16">here</a>.&nbsp;
Dickey’s Barbecue Pit has added a Double Dip Sandwich and Double Berry Cobbler to its menu through May 26.
The Double Dip Sandwich features slow-smoked brisket topped with caramelized onions and cheddar cheese on a Westerner bun, served with a beefy au jus. Dickey’s is also offering “the perfect pairing to the new sandwich, the Double Berry Cobbler.”
“At Dickey’s Barbecue Pit, we pride ourselves on serving classic menu items in new and exciting ways,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, in a statement. “Our new Double Dip Sandwich and Double Berry Cobbler are the perfect Spring menu addition for our guests to enjoy.”
Guests can order the limited time offer in-store, online and through the Dickey’s App for dine-in, pick-up or delivery. For more information, visit dickeys.com.

Herald Tribune: Dickey's New Sandwich 

View the full case study <a href="https://aws.amazon.com/partners/apn-journal/all/dickeys-barbecue-pit-iolap/">here</a>.&nbsp;
Summary
Dickey’s Barbecue Pit took an analytics-first approach and worked with iOLAP to build a new technology and data footprint on AWS. Running on AWS enables Dickey’s to scale at a fraction of its on-premises cost.&nbsp;
Needing a Fresh Start for Technology
To survive and thrive in the competitive restaurant industry, the Dickey’s leadership team knew they needed both better data and better ways to use data to understand customer wants and needs. The company didn’t feel it was managing its data optimally through its on-premises environment. It also felt it wouldn’t be able to scale to respond to growth opportunities. Dickey’s saw a massive opportunity in starting over and building a technology and data roadmap that began with building a cloud-based business intelligence (BI) platform. For Dickey’s, analytics-first became the company mantra. &nbsp;
Re-Inventing Dickey’s Through Data
Dickey’s chose to work closely with iOLAP from the beginning to build and execute a cloud-based data and architecture strategy. For its new environment, the company chose to build on Amazon Web Services (AWS). The breadth of AWS services available, security posture, scalability, and ability to align spend to anticipated consumption made AWS the obvious choice for Dickey’s. The company began by building a data warehouse on Amazon Redshift. Dickey’s uploads data regularly to Amazon Simple Storage Service (Amazon S3), processes the data through Amazon Redshift, and uses AWS Lambda to provide real-time analytics for its sales data, labor data, and a growing number of sources. On AWS, new data source integrations take days instead of weeks to implement. Today, Dickey’s is using Yellowfin’s BI platform running on Amazon Elastic Compute Cloud (Amazon EC2). &nbsp;
Analytics is Just the Beginning
Using AWS, Dickey’s can grow and scale on-demand at a fraction of the cost of its on-premises environment. The company’s three-year total cost of ownership (TCO) is 54 percent cheaper than a comparable on-premises solution. Working with iOLAP and using AWS, Dickey’s has built a vendor-agnostic framework allowing for customization and the flexibility to build its own proprietary tooling. The company has now digitized everything it does through its CRM running on AWS, which the company believes is contributing to the growth of its catering business line. With the successful launch of the platform on AWS, Dickey’s and iOLAP have begun to tackle new innovations and projects. A key focus for the team is the implementation of a voice-enabled Amazon Alexa system which will fundamentally change the way customers and internal teams interact with the restaurant.

AWS: Dickey's Case Study

View the full article <a href="https://loyalty360.org/content-gallery/daily-news/loyalty360-reads-april-11th,-2019">here</a>.
Dickey’s Revamps Its Loyalty Program
The BBQ chain has unveiled an improved version of its loyalty program. “Guests can download the Dickey’s App through the Apple App Store or Google Play and create a Big Yellow Cup Club Rewards account by signing in through email, Facebook, Twitter or Google. Guests can also access the rewards program via Dickeys.com. After the guest orders either in-store, online, or through the app, they will earn a point for every dollar spent. As the guest accumulates points, there will be free barbecue rewards available to them. To earn extra points, guests can fill out a survey through the Dickey’s App highlighting details of their experience at their local store.”&nbsp;

Loyalty360: Dickey's Loyalty 

View the full article <a href="https://www.qsrmagazine.com/news/dickey-s-unveils-double-dip-sandwich-double-berry-cobbler">here</a>.&nbsp;
Dickey’s Barbecue Pit offers guests a limited time offer that is sure to make them double the order. The Dickey’s Double Dip Sandwich and Double Berry Cobbler will be available at Dickey’s locations nationwide from April 1 to May 26.
The Double Dip Sandwich features authentic, slow-smoked brisket, topped with caramelized onions, cheddar cheese, on a Westerner bun and is served with a beefy au jus. This Spring, Dickey’s is also offering the perfect pairing to the new sandwich, the Double Berry Cobbler.
“At Dickey’s Barbecue Pit, we pride ourselves on serving classic menu items in new and exciting ways,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Our new Double Dip Sandwich and Double Berry Cobbler are the perfect Spring menu addition for our guests to enjoy.”
Guests can order the limited time offer in-store, online and through the Dickey’s App for dine-in, pick-up or delivery.

QSR: Dickey’s Unveils Double Dip Sandwich, Double Berry Cobbler

View the full article <a href="https://www.yourvalleyvoice.com/news/20190408/foodies-arent-forgotten-at-hodgetown">here</a>.&nbsp;
Hodgetown, Amarillo’s home to the Double-A baseball affiliate Sod Poodles, boasts a myriad of treats to eat while you partake in the game, with players either home or away.
“The ballpark is full of food and hospitality,” said Tony Ensor, Amarillo Sod Poodles president and general manager. “When you go to a ball game, half the fun is obviously seeing the game on the field, but it’s also all the great food that you can get in the ballpark. We have everything from a three pound hamburger, to mountain nachos, nachos in helmet, fried Twinkies, every brat, hot dog or sausage you can think of; we have so many menu items, it’s unbelievable.”
Ensor said a complete list of all the edible items Hodgetown offers, including some salads for the health conscious, is eight pages long.
Several standalone beer carts line the concourse, where there are more than six eateries, including local favorite Dickey’s Barbecue Pit and national chain Chick-Fil-A; and it wouldn’t be Texas without tea, like at HTeaO, a subsidiary of Texas Tea.
“We have a great partnership with Dickey’s, HTeaO and Chick-Fil-A,” Ensor said. “We’ve got all kinds of local flavors, and that’s something the community has come to expect -- they want to get their local things too and also try some of the crazy, zany, things we have in the ballpark.”
“Being at the ballpark is a great experience,” said Cowboy Mock of HTeaO. “It compliments our vibe. We’re all about people -- we’re kind of an outdoorsy, healthy kind of club, and we hope we can give somebody an alternative to drinking beer all day.”
Tyson Leyba, general manager of the franchised Dickey’s Barbecue, said being at the ballpark is a great opportunity.
“We have some staples here -- the Frito pie, the mac stack (and) the chopped brisket sandwich, ” he said. “We’ve also done something a little different with our sausage on a stick and sausage wraps. It’s unique just for the ballpark experience.”
The mac stack from Dickey’s caught the attention of patron Casey Lish.
“It’s Texas; when they’ve got ballpark food like the mac stack, you’ve got to check it out,” he said. “It tastes great! I’ve never even thought about this (recipe), but I’m going to go home and make that for my family because it was awesome!”
Steve Abrahamson couldn’t resist the Super Soddies Nacho Helmet.
“I’m eating nachos in a hat,” he said. “I looked around and saw all the other people eating it, and it looked good, plus I wanted the hat.”
Abrahamson said the dish didn’t disappoint.
“It was all very good,” he said. “I’ve not had nachos that were much better. The only thing is, it could’ve had a little more meat, but otherwise, it was awesome.”
Still to come, Bar 352, just off of left field, will debut Monday evening.
“Whether you’re a hardcore baseball fan or not,” Ensor said, “you’re a fan of coming out, having great food, with an ice cold beer or cold sodas -- literally the best food that you can find anywhere in the area in an affordable venue.”

Foodies aren’t forgotten at Hodgetown

View the full article <a href="https://www.nrn.com/fast-casual/dickey-s-promotes-jay-rooney-new-cfo-role?NL=NRN-14&amp;Issue=NRN-14_20190328_NRN-14_396&amp;sfvc4enews=42&amp;cl=article_3_b&amp;utm_rid=CPG06000001983104&amp;utm_campaign=29345&amp;utm_medium=email&amp;elq2=a836929f5afe4fa090c8686066340483">here</a>.&nbsp;
Dallas-based Dickey’s Barbecue Pit has promoted Jay Rooney to the position of Chief Financial Officer, a new role at the company.
Rooney served as the vice president of finance and accounting for two years. He started last week.
Before coming to Dickey’s, Rooney worked for nearly 20 years in various financial roles at Brinker International Inc., the Dallas-based parent company of Chili’s Grill &amp; Bar and Maggiano’s Little Italy.
“I’m thrilled to be tasked with leading the finance and accounting side of the world’s biggest and best barbecue restaurant brand,” Rooney said in a statement. “I am especially excited about the future of Dickey’s as we grow the brand through direct delivery, new international markets, expanded retail offerings, and other new revenue streams.”
The fast-casual chain has about 500 locations in 44 states.

NRN: Dickey’s promotes Jay Rooney to new CFO role

View the full article <a href="https://www.qsrmagazine.com/news/dickey-s-promotes-jay-rooney-cfo">here</a>.&nbsp;
Dickey’s Barbecue Pit, the largest barbecue franchise in the world, announced the promotion of Jay Rooney to Chief Financial Officer of Dickey’s Barbecue Pit and its affiliate brands. For the past two years, Jay has served as Vice President of Finance and Accounting until making the move to CFO.
“As a family-owned business, we are always proud to have one of our family members be promoted to the executive level,” says Roland Dickey, Jr., CEO of Dickey’s Capital Group. “In Jay’s time at Dickey’s, he has been passionate about the brand and I look forward to his continued success.”
Prior to joining Dickey’s in 2017, Rooney spent almost 20 years in various financial leadership roles at Brinker International. In his time at Dickey’s, he has seen the company through great expansion both nationally and internationally by leading the finance and accounting teams. After excelling in his previous role, Jay was asked to become the CFO of Dickey’s Barbecue Pit.
“I’m thrilled to be tasked with leading the finance and accounting side of the world’s biggest and best barbecue restaurant brand,” says Rooney. “I am especially excited about the future of Dickey’s as we grow the brand through direct delivery, new international markets, expanded retail offerings, and other new revenue streams.”

QSR: Dickey’s Promotes Jay Rooney to CFO

View the full TV segment <a href="https://foxtv.app.box.com/s/zyp3pued94ep2gfe9i74dhqquq7yam6u">here</a>.&nbsp;

FOX5: Dickey's Double Dip Sandwich 

View the full article <a href="https://www.fastcasual.com/news/dickeys-barbecue-pit-opens-second-dubai-location/">here</a>.&nbsp;
Dickey's Barbecue Pit has opened its second Dubai location. The store was launched by Serenity Hospitality, a hospitality group based in the Middle East, which plans to open more than 40 locations across the Middle East.
"Since 1941, Dickey's Barbecue Pit has served guests across the nation authentic, Texas-style barbecue, and we are proud to continue our expansion both here in the U.S. and overseas," said Roland Dickey, Jr., CEO of Dickey’s Capital Group, in a press release. "Serenity Hospitality has been a terrific partner in taking Dickey's international and we look forward to their continued success."
Youssef El Habbal, the CEO of Serenity Hospitality who has more than 20 years of experience in the hospitality industry, is overseeing the Middle East expansion.&nbsp;

Fast Casual: Dickey's Opens New Location in Dubai 

View the full article <a href="https://www.nrn.com/marketing/restaurants-go-all-march-madness-deals">here</a>.&nbsp;
Dickey’s Barbecue Pit: The chain is offering $5 off any Dickey’s Pack through March 31. Customers can go to the company’s website to download the $5 off coupon. A party pack, for example, includes 4 pounds of beef brisket and pulled pork, 12 dinner rolls and sides.&nbsp;

Nation's Restaurant News: Dickey's Smokin' Basketball Season Deal 

View the full article <a href="https://www.franchising.com/news/20190321_dickeyrsquos_barbecue_pit_opens_new_international_.html">here</a>.
Dickey’s Barbecue Pit opens the second international location in Dubai, after seeing great success with the first opening overseas in Abu Dhabi. The new location was opened by Serenity Hospitality, a group based in the Middle East.
As the largest barbecue franchise, Dickey’s is proud to bring authentic, Texas-style barbecue to different communities across the world. Dubai is only the second international location to open and Dickey’s in partnership with Serenity Hospitality plan to open more than 40 locations across the Middle East.
“Since 1941, Dickey’s Barbecue Pit has served guests across the nation authentic, Texas-style barbecue and we are proud to continue our expansion both here in the US and overseas,” says Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Serenity Hospitality has been a terrific partner in taking Dickey’s international and we look forward to their continued success.”
The new location operated under the leadership of Youssef El Habbal, the CEO of Serenity Hospitality, who has over 20 years of experience in the hospitality industry.&nbsp;

Franchising.com: New Location Opens In Dubai 

(Dallas, TX) Guests can shoot and score this basketball season by hosting the best watch party for their crew with Dickey’s Barbecue Pit. From now until March 31, guests can get $5 off a Dickey’s Pack of their choice.&nbsp;
This offer is available at participating locations by using the $5 off Dickey’s Packs coupon.&nbsp;
“At Dickey’s, we focus on offering our guests a delicious and convenient barbecue option, especially when they are busy hosting watch parties with their friends during basketball season,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Dickey’s Packs are the perfect option for folks that are hosting small or large watch parties and we are proud to share this deal with them.”&nbsp;
Guests can enjoy watching their favorite team compete with a Dickey’s Pack to feed their crew. Dickey’s Picnic Pack comes with the guests’ choice of one pound of meat, two sides and four rolls; the Family Pack includes two pounds of meat, three savory sides and six buttery rolls; and the XL Family Pack comes with three pounds of meat, four savory sides and eight buttery rolls.&nbsp;

Score this Basketball Season with a Legit Deal from Dickey’s 

View the full article <a href="https://www.qsrmagazine.com/news/dickey-s-offering-5-packs-march-madness">here</a>.&nbsp;
Guests can shoot and score this basketball season by hosting the best watch party for their crew with Dickey’s Barbecue Pit. From now until March 31, guests can get $5 off a Dickey’s Pack of their choice.
This offer is available at participating locations by using the $5 off Dickey’s Packs coupon.
“At Dickey’s, we focus on offering our guests a delicious and convenient barbecue option, especially when they are busy hosting watch parties with their friends during basketball season,” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Dickey’s Packs are the perfect option for folks that are hosting small or large watch parties and we are proud to share this deal with them.”
Guests can enjoy watching their favorite team compete with a Dickey’s Pack to feed their crew. Dickey’s Picnic Pack comes with the guests’ choice of one pound of meat, two sides and four rolls; the Family Pack includes two pounds of meat, three savory sides and six buttery rolls; and the XL Family Pack comes with three pounds of meat, four savory sides and eight buttery rolls.

QSR: Dickey’s Offering $5 Off Packs for March Madness

View the full article <a href="http://www.restaurantnews.com/dickeys-barbecue-restaurants-inc-names-slingshot-agency-of-record-031419/">here</a>.&nbsp;
Dallas-based Slingshot has been named Agency Of Record for Dickey’s Barbecue Restaurants, Inc. after a formal review. Initial work for the brand will be focused on media research, planning and buying.
“Throughout the pitch process, Slingshot demonstrated an unrivalled approach to holistic media strategy, innovation and analytics,” said Tony McMaster, Chief Marketing Officer at Dickey’s. “That, plus their experience growing fast casual brands and their understanding of what makes Dickey’s special is what made Slingshot the perfect partner.”
“There are so many interesting engagement opportunities for this brand,” added Charlotte Carter, Slingshot VP of Media and Communications Planning. “And pairing some of our proprietary media models with their amazing food… well, we can’t wait to roll up our sleeves and dig in.”
Dickey’s has been making Texas barbecue famous since Travis Dickey opened his first restaurant in Dallas in 1941. They began franchising in 1994, and today there are more than 500 locations across 110+ media markets in 44 states, where they’re known for authentic, hickory smoked meats and those iconic big yellow cups.
“Dickey’s isn’t just a legendary name in barbecue, it’s one of the most forward thinking fast casual brands nationwide,” said Slingshot President and Chief Operation Officer David Young. “Dickey’s is poised for outstanding growth, and the entire Slingshot team is thrilled to play a role in making it happen.”