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Dallas-based Slingshot has been named Agency Of Record for Dickey’s Barbecue Restaurants, Inc. after a formal review. Initial work for the brand will be focused on media research, planning and buying.

“Throughout the pitch process, Slingshot demonstrated an unrivalled approach to holistic media strategy, innovation and analytics,” said Tony McMaster, Chief Marketing Officer at Dickey’s. “That, plus their experience growing fast casual brands and their understanding of what makes Dickey’s special is what made Slingshot the perfect partner.”

“There are so many interesting engagement opportunities for this brand,” added Charlotte Carter, Slingshot VP of Media and Communications Planning. “And pairing some of our proprietary media models with their amazing food… well, we can’t wait to roll up our sleeves and dig in.”

Dickey’s has been making Texas barbecue famous since Travis Dickey opened his first restaurant in Dallas in 1941. They began franchising in 1994, and today there are more than 500 locations across 110+ media markets in 44 states, where they’re known for authentic, hickory smoked meats and those iconic big yellow cups.

“Dickey’s isn’t just a legendary name in barbecue, it’s one of the most forward thinking fast casual brands nationwide,” said Slingshot President and Chief Operation Officer David Young. “Dickey’s is poised for outstanding growth, and the entire Slingshot team is thrilled to play a role in making it happen.”

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