For media requests or inquiries, please email Dickey's Barbecue Pit Media Relations Team at: 

Includes a list of locations, fun facts, milestones and other company information about Dickey's Barbecue Pit.

Baker bar with potatoes and all the fixings

Press Contact

Press Kit

Media Inquiries

Hot off the pit! Check out Dickey’s latest news.

PRESS RELEASES

*Texas-style barbecue makes its way back to Oahu with a fresh start and familiar flavors*

Big flavor is making a comeback in West Oahu. [Dickey’s Barbecue Pit](https://www.dickeys.com/) is coming soon to **Kapolei, Hawaii**, under dynamic new management, bringing back its beloved **Legit. Texas. Barbecue.™** to the local community. Guests can once again enjoy the slow-smoked favorites they’ve missed, now paired with an elevated guest experience and a renewed focus on quality and service. 

Located at **91-710 Farrington Hwy, Suite #350, Kapolei, HI 96707,** the restaurant is being reintroduced with a revitalized spirit and a menu packed with Texas-style staples—tender brisket, fall-off-the-bone ribs, pulled pork, smoked sausage, and Dickey’s signature homestyle sides. Whether you're a longtime fan or a first-time visitor, Dickey’s is ready to serve up comfort food with aloha. 

“We’re proud to reintroduce the Dickey’s brand to Kapolei with a focus on exceptional service, community involvement, and authentic barbecue,” said [Laura Rea Dickey](https://www.youtube.com/watch?v=hqAgNGmeVxA), CEO of Dickey’s Barbecue Restaurants, Inc. “The people of Oahu have always shown us incredible support, and we can’t wait to share our passion for barbecue with them once again.” 

This exciting new chapter is powered by a passionate ownership team dedicated to creating a welcoming atmosphere and delivering a top-tier dining experience. The location will offer dine-in, carryout, and delivery, with full-service catering available to bring bold barbecue flavor to events across the island. 

“We believe in investing in people and places where barbecue becomes part of the community’s heartbeat,” said [Roland Dickey, Jr.](https://managementworksmedia.com/dickeys-barbecue-nyt-coverage-other-news-outlets-report-a-very-different-story/), CEO of Dickey’s Capital Group. “Kapolei has always been a strong market for us, and we’re thrilled to support this fresh leadership as they bring Dickey’s back with purpose and energy.” 

Guests will be able to enjoy their barbecue favorites in-store or via online ordering through Dickey’s.com, the Dickey’s App, and third-party delivery platforms. 

More details will be announced soon about grand opening date and upcoming promotions. 
 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of [Roland Dickey Jr.](https://www.rolanddickeyjr.com/), CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com. 

Coming Soon: Dickey’s Barbecue Pit Returns to Kapolei, HI Under New Management 

*Franchise Owner Saleh Nofal Honors Guests and Independence Day with a Five-Day Pulled Pork Giveaway*
 

Nothing says “Fourth of July” like fireworks, family, and a plate of slow-smoked barbecue. That’s why [Dickey’s Barbecue Pit](https://www.dickeys.com/) in Panama City Beach is celebrating America’s birthday with a **Free Pulled Pork Sandwich**—no purchase necessary—**Thursday, July 3 through Monday, July 7**. The offer is available in-store only at the restaurant located at 100 Pier Park W, Unit 125. 

 

Franchise Owner Saleh Nofal, who has proudly operated this location since 2022, is showing his appreciation for the community and the holiday by inviting both locals and visitors to enjoy one of Dickey’s most beloved menu items—on the house. 

 

“This weekend is about freedom, family, and community,” said Saleh Nofal, Franchise Owner of Dickey’s Barbecue Pit – Panama City Beach. “We’re thrilled to give back to our guests and say thank you by serving up something special during the 4th of July weekend.” 

The Free Pulled Pork Sandwich giveaway is Saleh’s way of continuing the Dickey’s tradition of Southern hospitality—serving authentic, pit-smoked meats and making every guest feel like family. Whether you’re enjoying the beach, shopping at Pier Park, or watching fireworks nearby, Dickey’s is ready to serve you some Legit. Texas. Barbecue.™ 

 

“Saleh leads with heart, and it shows in the way he connects with his guests,” said [Laura Rea Dickey](https://www.youtube.com/watch?v=hqAgNGmeVxA), CEO of Dickey’s Barbecue Restaurants, Inc. “This Independence Day giveaway is just one example of how our franchisees go the extra mile to create memorable, meaningful experiences rooted in great food and genuine care.” 

 

As the largest barbecue restaurant brand in the world, Dickey’s Barbecue Pit continues to serve communities nationwide while staying true to the values passed down since 1941—family, flavor, and service. 

 

“We’re proud to support leaders like Saleh who bring Dickey’s to life in their communities,” said [Roland Dickey, Jr.](https://croudmomentum.com/roland-dickey-jr-leading-dickeys-capital-group-into-the-future-of-barbecue/), CEO of Dickey’s Capital Group. “There’s no better way to celebrate the 4th than with good barbecue and good people.” 

 

**Offer Details:**
- Free Pulled Pork Sandwich 
- In-Store Only at Dickey’s – Panama City Beach 
- Valid Thursday, July 3 – Monday, July 7, 2025 
- No Purchase Necessary 

 

To stay up to date on local events, seasonal promotions, and new menu offerings, visit www.dickeys.com or follow Dickey’s Panama City Beach on social media. 

 
**Dickey’s Barbecue Pit – Panama City Beach**
100 Pier Park W, Unit 125 
Panama City Beach, FL 32413 

 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com. 

Free BBQ on July 4th at Dickey’s Panama City Beach 

*$10 Off $50 and $5 Off $25 Deals Available In-Store, Online, and on the Dickey’s App Through July 6* 

 

Dickey’s Barbecue Pit is celebrating Independence Day the best way we know how – with smokin’ hot savings and Legit. Texas. Barbecue.™ Whether you're feeding the whole crew or grabbing your personal favorites, Dickey’s has two unbeatable offers to fire up your Fourth of July plans. 

 

- **Get $10 off any $50 order** with code **FIREWORK** 
- **Get $5 off any $25 order** with code **FREEDOM** 
Offers are available now through **Saturday, July 6th** at participating Dickey’s Barbecue Pit locations nationwide, online at [**dickeys.com**](http://dickeys.com), and on the **Dickey’s App**. 

 

“The Fourth of July is all about family, freedom, and flavor,” said [**Laura Rea Dickey**](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re proud to be part of your celebrations and help make them a little easier and a lot more delicious with these summer savings.” 

 

With slow-smoked meats, classic Southern sides, and family packs made to please, Dickey’s is your one-stop shop for cookout-quality barbecue without firing up the grill. 

 

“At [Dickey’s](https://earntuffer.com/when-a-franchise-becomes-a-legacy-mj-breaux-shaun-connell-and-the-story-of-dickeys-mesquite/), we believe barbecue brings people together,” added [**Roland Dickey, Jr.**](https://croudmomentum.com/roland-dickey-jr-leading-dickeys-capital-group-into-the-future-of-barbecue/), CEO of Dickey’s Capital Group. “Our family has been serving up holiday memories since 1941, and these promotions are our way of saying thank you for letting us be part of yours.” 

 

Guests can enjoy these special offers on fan favorites like Pulled Pork Sandwiches, St. Louis Style Ribs, [Brisket](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket), and more. Whether it’s for your backyard bash, fireworks picnic, or dinner on the go – Dickey’s makes it easy to celebrate with bold flavor and real Texas hospitality. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**

 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com).

Celebrate the 4th of July with Big Savings at Dickey’s Barbecue Pit

*Fan-Favorite Sausage Challenge Invites BBQ Lovers Nationwide to Cast Their Vote and Crown the King of the Ranch* 

 

Saddle up, sausage lovers! Rancher’s Premium Smokehouse is celebrating its one-year anniversary with a sizzling social media contest: The Great Ranch Showdown — a nationwide flavor face-off to crown the fan-favorite Rancher’s Premium Sausage SKU. 

 

Now through **July 11**, fans across the country can join the bracket-style battle by following [@RanchersPremiumSausage](https://www.instagram.com/RanchersPremiumSausage) on Instagram and Facebook, voting in daily sausage matchups, and shouting out their favorite flavor in the comments using **#1YearAtTheRanch**. At stake? Bragging rights, a Ranch Party Pack full of swag, and a month’s supply of Rancher’s Premium sausage. 

 

“We’ve had an incredible first year with Rancher’s Premium,” said [**Laura Rea Dickey**](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), CEO of [Dickey’s](https://www.dickeys.com/) Barbecue Restaurants, Inc. “This contest is our way of saying thank you to our customers for bringing our sausage to their tables and grills. Now we’re handing over the reins—let’s see which flavor the people crown king of the ranch.” 

 

Each day, two fan-favorite SKUs—like Bacon Cheddar and Brisket Burnt Ends—go head-to-head in Instagram and Facebook Stories. Fans can vote, comment, and engage for a chance to win, while enjoying influencer-hosted taste tests, behind-the-scenes content from the ranch, and exclusive “Sausage Showdown” filters and stickers. 

 

“Barbecue is about community and flavor, and The Great Ranch Showdown brings both to life in a fun, interactive way,” said [**Roland Dickey, Jr.**](https://cordless.io/roland-dickey-jr-leading-dickeys-capital-group-into-the-future-of-barbecue/), CEO of Dickey’s Capital Group. “We’re proud of the rapid growth of Rancher’s Premium in just one year—and this challenge is a bold way to mark the milestone.” 

 

Launched in 2024, Rancher’s Premium made its debut in Walmart stores with just three SKUs—Brisket Burnt Ends, Philly Cheesesteak, and Mac & Cheese. Now, the product line is available in over 4,300 Walmart locations, more than 400 Grocery Outlet stores, and 150 Lowe’s Market stores through Affiliated Food Stores. 

 

“This contest is more than just a fun poll—it’s a celebration of flavor, loyalty, and what happens when quality meets creativity,” said **Shayla Bell**, Vice President of Purchasing and Retail at [Dickey’s](https://earntuffer.com/when-a-franchise-becomes-a-legacy-mj-breaux-shaun-connell-and-the-story-of-dickeys-mesquite/) Barbecue Restaurants, Inc. “Our fans helped us grow, and now they get to help shape what’s next.” 

 

The winning SKU will be revealed on **July 11** in a special video announcement featuring top influencers—and a sneak peek at an upcoming flavor release. 

 

**The Ranch is only big enough for one top sausage.** 

**Cast your vote, tag your grill crew, and help make sizzlin’ sausage history.**
 #1YearAtTheRanch #RanchersPremiumSausage 

  
## About Rancher’s Premium 

 

Launched in the spring of 2024 by Dickey’s Barbecue, **Rancher’s Premium Smokehouse Sausage** has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making. 

 

Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, **Rancher’s Premium** provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship. 

 

For more information, visit [rancherspremium.com](https://www.rancherspremium.com). 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com).

Celebrating One Flavor-Packed Year of Smokehouse Sausage 

*Buy One Combo, Get One Free—Friday Only with Code BOGOCOMBO* 

Dickey’s Barbecue Pit is turning up the heat this Friday, June 27, 2025, with an irresistible BOGO Combo special—just in time to fire up your summer plans! Use code **BOGOCOMBO** in-store, online at [dickeys.com](http://dickeys.com/), or through the Dickey’s app to get two mouthwatering combos for the price of one. Each combo includes any sandwich, a delicious side, and a refreshing Big Yellow Cup beverage.
 

“We love giving our BBQ fans more of what they crave,” said [*Laura Rea Dickey*](https://www.dallasnews.com/opinion/commentary/2025/06/26/dickeys-ceo-we-strive-for-truth-against-unbalanced-views/), CEO of Dickey’s Barbecue Restaurants, Inc. “Our BOGO Combo offer is a fun and delicious way to celebrate summer with friends and family.”
 

Whether you’re craving Texas-style brisket, tender pulled pork, or savory smoked chicken, every combo pairs perfectly with a side—like mac & cheese, baked beans, or coleslaw—and your favorite drink in that iconic Big Yellow Cup.
 

“This BOGO adds value without sacrificing the exceptional flavor and generous portions our guests expect,” shared [Roland Dickey, Jr.](https://wordstreetjournal.com/the-leadership-blueprint-how-roland-dickey-jr-is-shaping-the-future/), CEO of Dickey’s Capital Group. “It’s our way of saying thanks for making us part of your family traditions and summer adventures.”
 

**Offer Details:**
 

**When**: Friday, June 27, 2025 (**today only!**) 
**What**: BOGO on combos—order one sandwich + side + Big Yellow Cup, get the second free. 
**Where**: Dickey’s Barbecue Pit locations, online, and via the app. 
**How**: Use code **BOGOCOMBO** at checkout 
 
## About Dickey’s Barbecue Restaurants, Inc. 

 
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**
 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.
 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com/). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com/).

Dickey’s Barbecue Pit Ignites Summer with Sizzling BOGO Combo Deal 

*Indulge in the Ultimate Summer Feast – Get a Free Baker on June 20, 2025, In-Store, Online, or via the Dickey’s App* 

 

Dickey’s Barbecue Pit is launching the summer season with an irresistible **Buy One, Get One Free (BOGO)** Baker offer, available on Friday, June 20, 2025. This special promotion lets guests enjoy two of Dickey’s signature Bakers for the price of one when they use the code **SUMMER** in-store, online at [dickeys.com](https://www.dickeys.com), or through the Dickey’s app. 

 

“Our Bakers are the perfect way to kick off the summer — they’re everything you love about Dickey’s barbecue, all in one hearty, satisfying dish,” said [Laura Rea Dickey](https://www.youtube.com/watch?v=UsxH6crby0Y), CEO of Dickey’s Barbecue Restaurants, Inc. “Loaded with our mouthwatering slow-smoked meats, savory toppings, and a bed of fluffy baked potatoes, the Baker is a fan favorite. And with this BOGO offer, it’s the perfect opportunity to share the barbecue goodness with others.” 

 

What makes the Baker so special? It all starts with [Dickey’s](https://www.dickeys.com/) signature slow-smoked meats — from tender brisket to juicy pulled pork and savory sausage, each bite is packed with authentic Texas barbecue flavor. The meats are piled high on a soft, baked potato and topped with flavorful ingredients like melted cheese, tangy barbecue sauce, creamy sour cream, and crispy bacon. It’s a combination that brings together the best of Dickey’s barbecue in one mouthwatering dish, making it a perfect choice for both lunch and dinner. 

 

[Roland Dickey, Jr.](https://metapress.com/from-20-to-global-domination-how-roland-dickey-jr-scaled-a-family-bbq-brand-into-a-franchise-powerhouse/), CEO of Dickey’s Capital Group, shared, “Summer is all about enjoying great food, and there’s no better way to celebrate than with one of our Bakers. The combination of slow-smoked meats and delicious toppings is always a crowd-pleaser, and this BOGO deal is a great way to enjoy twice the fun.” 

 

This exclusive offer is available on June 20, 2025, only at participating locations and online via [dickeys.com](https://www.dickeys.com) and the Dickey’s app. Don’t miss out on this limited-time deal to indulge in the ultimate summer BBQ experience! 

  

## About Dickey’s Barbecue Restaurants, Inc. 

 
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com).

Dickey’s Barbecue Pit Kicks Off the Summer with BOGO Baker Deal 

*Explosive Growth, Award-Winning Products, and National Expansion Mark a Milestone Year for the Barbecue Retail Brand* 

  

One year ago, Dickey’s Barbecue Restaurants, Inc. fired up a bold new chapter in retail with the launch of [**Rancher’s Premium Sausage**](https://www.rancherspremium.com/) and the results have been nothing short of smokin’. 

  

Launched in Walmart stores during Summer 2024 with just three mouthwatering SKUs – **Brisket Burnt Ends, Philly Cheesesteak, and Mac and Cheese** – Rancher’s Premium has since exploded onto shelves nationwide. The brand now proudly sits in **4,353 Walmart locations, 150 Lowe’s Markets through Affiliated Food Stores**, and more than **400 Grocery Outlet stores**, reaching barbecue lovers coast to coast. 

  

“Our goal was to bring authentic, Texas-style barbecue to grocery aisles and America showed up hungry,” said [**Laura Rea Dickey**](https://www.youtube.com/watch?v=UsxH6crby0Y), CEO of Dickey’s Barbecue Restaurants, Inc. “Rancher’s Premium started strong, and thanks to our incredible team and loyal fans, it’s now one of the fastest-growing barbecue sausage brands in the country.” 

  

In just one year, Rancher’s Premium has racked up major wins:
 

- **Named #1 Innovative Brand** in Walmart’s 2025 category review 
- **Brisket Burnt Ends crowned #1 Most Innovative SKU** 
- **11% growth in Walmart shelf penetration** 
- Launched a new fan-favorite SKU: **Bacon Cheddar**, replacing Mac and Cheese 
- Partnered with **five national influencers** to spark organic buzz and customer love 

  

“What excites me most is the energy behind the brand,” said [**Roland Dickey, Jr.**](https://www.youtube.com/watch?v=rUkfrFHAQaQ), CEO of [Dickey’s](https://www.dickeys.com/) Capital Group. “We’ve captured hearts – and taste buds – by staying true to our roots and delivering big, bold flavors that stand out. Rancher’s Premium is just getting warmed up.” 

  

Behind the scenes, the retail team continues to push innovation, flavor development, and strategic partnerships to ensure the brand remains a standout on shelves and in shopping carts. 

  

“We’ve built something special, and consumers can feel it,” added **Shayla Bell**, VP of Purchasing and Retail. “Our rapid expansion and customer response show that there’s an appetite for high-quality, smoked sausage done right. And trust me, we’ve got even more exciting flavors and formats on the way.” 

  

As Rancher’s Premium heads into year two, Dickey’s is doubling down on retail innovation, deeper grocery partnerships, and nationwide marketing campaigns designed to keep the brand top of mind – and top of cart. 

  

## About Rancher’s Premium 

 

Launched in the spring of 2024 by Dickey’s Barbecue, **Rancher’s Premium Smokehouse Sausage** has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making. 

 

Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, **Rancher’s Premium** provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship. 

 

For more information, visit [rancherspremium.com](https://www.rancherspremium.com). 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com).

Dickey’s Rancher’s Premium Celebrates Sizzling First Anniversary 

*Verdeana and Donny’s inspiring journey breathes new life into Dickey’s Barbecue Pit in Hilliard, Ohio* 

 

After surviving breast cancer, enduring job loss, and spending nights without electricity, most people would still be recovering. But for Verdeana Grover, those struggles sparked a new beginning – one she would share every step of the way with her partner in life and business, Donny. 

 

In March 2025, Verdeana became the franchise owner of the [Dickey’s](https://www.dickeys.com/) Barbecue Pit in Hilliard, Ohio, after managing the store through one of its most difficult periods. When she stepped in as general manager earlier this year, the location was in chaos. The entire staff quit within a week, the store was deteriorating, and she had no experience running a franchise. But she didn’t face it alone. Donny stood beside her handling the pit, working long days and nights, and sharing in the grind to save the store. 

 

“Failure just wasn’t an option,” said Grover. “We slept on cots in the store to keep the smoker going. We did the catering, cleaned the floors, ran the register whatever it took. We’re not just building a business. We’re building a life.” 

 

Their relentless commitment and teamwork led to a remarkable turnaround. Customers now drive more than 15 miles for the Legit. Texas. Barbecue™, including their now-famous $5 Pork Sundae and $2 Pup Cups for dogs in the drive-thru. One customer even shipped their food to a food critic in Illinois. But for many, the draw is just as much the story behind the smoke. 

 

“Verdeana’s story embodies what makes Dickey’s special – family, faith, and fierce determination,” said [Laura Rea Dickey](https://www.youtube.com/watch?v=qBNzMrh12qQ), CEO of Dickey’s Barbecue Restaurants, Inc. “She and Donny didn’t just revamp a restaurant; they reignited a community. They remind us what it means to lead with heart.” 

 

Though they’ve made great progress, Verdeana and Donny are quick to share that their journey is still unfolding. They’re in the store every day, fully in operator mode, working toward the next chapter: becoming true owners who can step away without worry. That goal won’t be possible until they have a strong, dependable team in place. One they trust to carry their vision forward. 

 

“We’re still figuring it out,” said Grover. “Right now, it’s just us. But we believe if we keep pushing, we’ll get to the point where we can take a break, breathe, and not worry if everything will fall apart. That’s the dream.” 

 

As the only Dickey’s in the Columbus metro area, their store has quickly become a local favorite. With plans for a summer “Bikes and Barbecue” event, birthday party bookings, and a partnership with a nearby animal rescue, Verdeana and Donny are building more than a restaurant. They’re building a movement grounded in service, resilience, and love. 

 

“Franchise ownership takes heart, hustle, and a belief in something bigger than yourself,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=bEdC8FEo_9Q), CEO of Dickey’s Capital Group. “Verdeana and Donny are living proof that when you lead with passion and purpose, amazing things happen. We’re proud to have them as part of the Dickey’s family.” 

 

Verdeana, diagnosed with breast cancer in 2019, plans to attend The Dickey Foundation’s Denim & Diamonds Gala in October in honor of Breast Cancer Awareness Month and to celebrate how far she – and Donny – have come. 

 

“I’m still in disbelief,” said Grover. “Six months ago, we couldn’t even keep the lights on. Now, we own a restaurant. I have no idea how it happened, but I do know this is just the beginning.” 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com/). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com/).

Verdeana Grover’s Journey: From Cancer Survivor to Franchise Star 

*Purchase E-Gift Cards Online and Get 15% Off Orders Over $75 at Dickey’s Locations Nationwide* 
 

This Father’s Day, Dickey’s Barbecue Restaurants is offering two special promotions that allow families to celebrate dads in the best way possible—through the love of great barbecue. Whether you’re near a Dickey’s or celebrating from afar, the restaurant’s E-Gift Cards and exclusive discount make it easier than ever to share a meal with dad. 

 

## E-Gift Cards: The Perfect Gift for Dads Far and Near 

 
For those unable to join in-person, Dickey’s Barbecue is offering an easy and thoughtful solution—Dickey’s E-Gift Cards. Customers can purchase e-gift cards [HERE](https://dickeys.myguestaccount.com/en-us/guest/egift?page=cardInfo), allowing them to send the gift of delicious smoked barbecue directly to dad’s inbox. Whether he’s enjoying a meal at home or on the go, Dickey’s has you covered. 

 

“E-gift cards are a convenient and meaningful way to share the Dickey’s experience with the special dads in your life, no matter where they are,” said [Laura Rea Dickey](https://www.bizjournals.com/dallas/potmsearch/detail/submission/6549119/Laura_Rea_Dickey), **CEO of Dickey’s Barbecue Restaurants, Inc.** “We want to make it easy for everyone to honor their fathers with a flavorful, memorable meal.” 

 

## Father’s Day Special: 15% Off Orders Over $75 

 
In addition to e-gift cards, Dickey’s is offering 15% off orders of $75 or more. This offer is available **with code LOVEDAD** in-store, online at [dickeys.com](https://www.dickeys.com/quote/everyday?type=carryout), and through the Dickey’s mobile app. Perfect for those gathering family and friends together for a Father’s Day feast, this discount ensures a delicious meal without the hassle. 

 

“We’re proud to offer these promotions that allow families to come together and celebrate fathers with great food,” said [Roland Dickey, Jr.](https://wordstreetjournal.com/the-leadership-blueprint-how-roland-dickey-jr-is-shaping-the-future/), **CEO of Dickey’s Capital Group.** “As a third-generation leader of Dickey’s, it’s incredibly special to me to continue my family’s legacy of serving up Texas barbecue. Father’s Day is a time to honor the men who have shaped our lives, and there’s no better way to do that than by sharing a plate of our signature smoked meats with the ones we love.” 

 

## Celebrate Father’s Day with Dickey’s Barbecue 

 
From our family to yours, Dickey’s Barbecue is here to help make Father’s Day a deliciously memorable occasion. Whether you're near a Dickey’s location or enjoying the ease of e-gift cards, take the opportunity to honor the dads in your life with a meal that's as flavorful as they are. 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the **leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**

 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Give Dad the Gift of BBQ This Father’s Day with Dickey’s E-Gift Cards 

*Overcoming Challenges and Building Community in Murrieta, CA* 

Former Dickey’s Barbecue Pit franchisee, Howard Henry, knows what it takes to thrive in the world of franchising—dedication, hard work, and a deep love for the brand. After transitioning from a successful career in real estate financing, Howard embarked on an exciting journey into the restaurant industry, opening his own [Dickey’s Barbecue Pit](https://www.dickeys.com/) location in Murrieta, CA. Although his time with the franchise was shorter than expected, Howard's story is one of passion, resilience, and lessons learned that continue to shape his career today. 

"Howard's passion for the Dickey’s brand and his commitment to serving his community were evident from day one," says [Laura Rea Dickey](https://www.youtube.com/watch?v=qBNzMrh12qQ), CEO of Dickey’s Barbecue Restaurants, Inc. "While his time as a franchisee was shorter than we all hoped, his story serves as a valuable reminder that perseverance and dedication are key in any business. We’re grateful for his contributions to the Dickey’s family, and we look forward to seeing what his future holds." 

Howard’s decision to venture into the world of barbecue came from his long-standing admiration for Dickey’s, a brand he encountered as a customer during a memorable birthday celebration. "I’ve always had a passion for food, and Dickey’s stood out for its quality and community-focused atmosphere," says Howard. "The opportunity to own part of that was an exciting prospect that I couldn’t pass up." 

After opening his location in 2021, Howard became deeply involved in every aspect of the business – from managing operations and staff to connecting with customers. Over the course of nearly two years, Howard created lasting relationships with his guests, earning a reputation for excellent food and service. His restaurant garnered an impressive Google rating of 4.6, thanks to his commitment to providing top-notch barbecue and creating a welcoming environment for the community. 

"[Franchisees](https://franchise.dickeys.com/ideal-franchise-owner/case-studies/) like Howard are the backbone of our brand," says [Roland Dickey, Jr.](https://www.youtube.com/watch?v=_lZWN7cBnn4), CEO of Dickey’s Capital Group. "His hard work and unwavering dedication to providing high-quality food and service were evident in everything he did. We support him in his journey, and we know that whatever he decides to do next, he will continue to succeed and inspire others." 

While Howard's business was successful in many ways, it wasn’t without its challenges. Operating in a highly competitive market, Howard was faced with external pressures, including California’s rising minimum wage for fast food workers. The increasing costs of labor added significant pressure to his bottom line, forcing him to make tough decisions. 

However, Howard’s background in real estate financing provided him with the tools to effectively manage his expenses and mitigate financial challenges. 

"Some things were beyond my control, like the new labor mandates," shares Howard. "But my finance background helped me keep things running smoothly as best I could. In the end, it was clear that some external factors played a big role in the difficulties we faced, but I learned a lot along the way." 

Even though Howard’s time as a franchisee ended earlier than expected, he is optimistic about the future. He plans to return to the franchise world when the time is right, bringing with him the invaluable lessons he learned from his time with Dickey’s. For Howard, the experience was a reminder that success is not just about a strong brand—it’s about the energy and passion you bring to the business. 

"My advice to anyone considering franchising is simple: don’t just rely on the brand name. The work you put into the business is what will make it successful," says Howard. "If you’re not ready to put in 16-17 hours a day, then franchising might not be for you. Location, staff, and energy are everything. You need to treat the business with a sense of responsibility and commitment." 

Howard remains passionate about food and franchising. Though he is currently focused on rebuilding his finances, he is eager to return to the industry in the future. Whether with Dickey’s or another brand, Howard is determined to leverage his experience and bring new energy to a future venture. 

"The lessons I’ve learned during my time with [Dickey’s](https://metapress.com/from-20-to-global-domination-how-roland-dickey-jr-scaled-a-family-bbq-brand-into-a-franchise-powerhouse/) have strengthened my resolve," says Howard. "I’m excited about returning to franchising and seeing what the future holds."

From Finance to BBQ: Howard Henry’s Journey as a Dickey’s Owner 

*Franchisee Revitalizes Historic Location with Operational Excellence and Local Engagement*
 

James Lao, a passionate restaurateur and tech industry veteran, has taken the reins at the iconic Dickey’s Barbecue location in [Plano, TX](https://www.dickeys.com/locations/texas/plano), marking the beginning of a new chapter for the long-standing establishment. James, who has spent over 15 years in the restaurant industry, is revitalizing the Plano Dickey’s with a commitment to operational excellence, community engagement, and growth.
 

Lao’s decision to enter the restaurant business was deeply personal. “I’ve always had a special place in my heart for [Dickey’s](https://www.dickeys.com/),” said James. “Growing up in the Dallas area, I’ve been a loyal customer, and I admire the brand’s legacy and its commitment to quality barbecue. When the opportunity arose to own the Plano location, I knew it was the right fit for me to combine my experience and passion for food with my desire to build a successful business.”
 

With a career that spans both the restaurant business and technology, James brings a unique skill set to the franchise. After managing a variety of roles in the foodservice industry, including front-of-house and management positions, James transitioned to the tech world, spending over a decade working with OpenTable. There, he gained insights into restaurant technology, marketing, and customer relationship management. However, Lao found himself yearning for more control over his career and a return to his true passion – the food industry.
 

“I wanted to take my years of restaurant experience and blend it with the modern tools and insights I gained in the tech world,” James explained. “That combination made owning a Dickey’s franchise the perfect opportunity.”
 

Since taking ownership in November 2024, James has already made significant strides in improving the restaurant’s operations. "My main goal has been to improve the guest experience and streamline our processes. It’s all about operational excellence," Lao stated.
 

His efforts to introduce new specials, update the menu, and enhance operational efficiency have been well received, as reflected in the positive reviews from customers.
 

“We’ve seen a lot of great feedback, and that means a lot to me and my team,” James shared.
 

James’s commitment to the community is also evident. “We’re working hard to make sure the Plano Dickey’s is not only a great place to eat but also a hub for the community,” he said.
 

“We’re actively exploring ways to get involved with local schools, offering catering services, hosting events, and becoming an even bigger part of what makes Plano special.” Lao is also looking forward to introducing a drive-thru to the Plano location, providing greater convenience for local customers and expanding his restaurant’s service offerings.
 

[Laura Rea Dickey](https://www.youtube.com/watch?v=qBNzMrh12qQ), CEO of Dickey’s Barbecue Restaurants, Inc., expressed her enthusiasm for James’s leadership. “James has shown tremendous dedication and passion since taking over the Plano location. His ability to combine his restaurant experience with his knowledge of technology is bringing a fresh perspective to the business,” she said. “We’re thrilled to see the positive impact he’s already making in the community and look forward to supporting him as he continues to grow and innovate in the future.”
 

[Roland Dickey, Jr.](https://www.youtube.com/watch?v=bEdC8FEo_9Q), CEO of Dickey’s Capital Group, also praised James’s entrepreneurial spirit. “James embodies the entrepreneurial drive that has always been at the heart of Dickey’s. His focus on quality, operational excellence, and community involvement aligns perfectly with our brand values. We’re confident that James will continue to thrive as a franchisee and elevate the Dickey’s experience for customers in Plano,” Dickey said.
 

The Plano Dickey’s is planning a grand reopening celebration once the drive-thru is complete. This event will be an opportunity for the community to experience the new changes and enjoy Dickey’s signature barbecue. James and his team are eager to welcome both longtime patrons and new customers.
 

“We want to make this grand reopening something special,” James said. “It’s not just about the drive-thru – it’s about celebrating our renewed commitment to the Plano community.”
 

## About Dickey’s Barbecue Restaurants, Inc.
 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
 
Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.
 

For more information, visit [www.dickeys.com](https://www.dickeys.com). For franchise opportunities, visit [www.dickeysfranchise.com](https://www.dickeysfranchise.com).

James Lao Energizes Dickey’s Barbecue with Community Focus in Plano

*How Two Determined Entrepreneurs Overcame Every Obstacle to Build a Thriving Family Business in Irving, Texas*
 

The remarkable journey of Siam and Munny Bhuiyan is a true testament to resilience, ambition, and the power of family. As immigrant franchise owners of Dickey’s Barbecue in Irving, Texas, the Bhuiyans are proving that with determination, the right support, and an unwavering commitment to their vision, anything is possible. Their inspiring story exemplifies how dreams can become reality, no matter the starting point.
 

“[Dickey’s](https://www.dickeys.com/) gave us more than just a business opportunity – it gave us a community,” said Siam. “From day one, we were supported, encouraged, and guided, and that has made all the difference in our success.”
 

Arriving in the United States just three years ago, Siam and Munny were determined to provide a brighter future for their two children. After initially considering Canada, they visited Texas during the holiday season of 2021, and the moment they stepped foot in the state, they knew it was where they were meant to be. Despite starting from scratch in a new country, the Bhuiyans saw an opportunity to build something meaningful. That’s when they discovered Dickey’s Barbecue.
 

[**Laura Rea Dickey**](https://www.youtube.com/watch?v=UsxH6crby0Y), **CEO of Dickey’s Barbecue Restaurants, Inc.**, praised their dedication: 
“Siam and Munny’s story is exactly what Dickey’s is all about—hard work, family values, and giving back to the community. We are incredibly proud to have them as part of the Dickey’s family and look forward to their continued success.”
 

In 2022, the couple took over a Dickey’s Barbecue location in Irving, strategically positioned near the bustling DFW Airport. With a strong demand for catering services in the area, Siam and Munny were quick to adapt, offering delicious, slow-smoked barbecue to local businesses, fire departments, and churches. It wasn’t just about serving great food – it was about connecting with people and building lasting relationships. Through their work, the Bhuiyans have become an integral part of their community, touching lives beyond the restaurant.
 

“Being able to give back to the community, whether it’s through catering for first responders or donating food to local organizations, has been one of the most rewarding aspects of this journey,” Munny shared. “We may be new to Texas, but Dickey’s made us feel at home right away.”
 

Despite facing the challenges of being first-time franchisees, the Bhuiyans embraced each hurdle as an opportunity to grow. From learning the business to building customer relationships, they have leaned on their shared values of teamwork, hard work, and a family-first mentality. As co-owners, Siam handles the business operations and financial aspects, while Munny is dedicated to providing excellent customer service. Their complementary roles create a well-oiled machine, allowing the restaurant to flourish and customers to feel the warmth of a family-run business.
 

“We run this business together, just like we run our family,” said Siam. “Our children are our greatest inspiration. Every decision we make is to build something that will support them and leave a lasting legacy.”
 

[**Roland Dickey, Jr.**](https://www.soup.io/family-fire-and-franchise-the-dickey-legacy-led-by-roland-dickey-jr), **CEO of Dickey’s Capital Group**, also emphasized their exemplary approach: 
“The Bhuiyans embody the spirit of perseverance and dedication that is at the heart of our franchise model. Their commitment to excellence, customer service, and community makes them a shining example of what franchisees can achieve. We are excited to see what the future holds for them.”
 

The Bhuiyans’ success is just the beginning. Though they’ve yet to visit their home country of Bangladesh since relocating to the U.S., they are eager to take a well-earned break and return with plans to expand their business. With their sights set on a second Dickey’s location, they remain passionate about growing their business while remaining deeply connected to their roots and the community they serve.
 

## Advice to Future Franchisees | Dickey’s franchise experience
 

Siam and Munny’s advice to anyone considering a franchise is simple yet powerful: “Franchising is about partnership and teamwork. You don’t have to do it alone – find a franchisor who will support you, guide you, and walk with you every step of the way. Embrace the process, stay open-minded, and remember, success is a journey, not a destination.”
 

Siam and Munny’s journey from Bangladesh to Texas is a shining example of what is possible when you pursue your dreams with determination, grit, and the right support. Their story is a reminder that no matter where you start, it’s your willingness to persevere and the strength of the people around you that makes all the difference.

Siam & Munny Bhuiyan’s Journey to Dickey’s Franchise Success 

*How One Franchisee’s Return to the Brand Sparked a Remarkable Turnaround and Set the Stage for Future Success* 

 

In an inspiring story of resilience, Shahrukh Siddiqui, a dedicated [Dickey’s Barbecue Pit](https://www.dickeys.com/) franchisee, is proving that hard work, strong leadership, and a commitment to quality can turn any business around. After successfully operating his Dickey’s location for over a decade, Siddiqui retired in early 2024, only to return later that year when new ownership caused a significant drop in sales. The location, a staple in the Garland community for 20 years at 9004 Garland Rd, Dallas, TX, 75218, faced a challenging period under new management, losing an estimated $20,000 per month in sales. 

 

“When I was asked to return to this location, I knew I had to bring back what made us successful in the first place,” says Siddiqui. “It was about restoring our team, reconnecting with our customers, and staying true to Dickey’s core values.” 

 

Siddiqui took charge of the struggling franchise, reinstating his loyal staff, who had been let go by the previous owner in an attempt to cut costs. His decision to reassemble his experienced team and invest in employee training proved essential in getting the business back on track. 

 

“Training employees is critical because they are the face of the business,” Siddiqui explains. “If they are well-trained, motivated, and loyal, everything else falls into place. Our employees are not just staff – they are the foundation of the business. We’ve built a strong team, and that’s what’s helping us turn things around.” 

 

Within just six months, Siddiqui’s efforts began to pay off. Sales have steadily improved, and the franchise is now on track to surpass its previous year’s performance. “The customers have been so happy to see us back,” says Siddiqui. “It’s a family business, and we’ve always operated like one. That connection with our team and customers is what makes Dickey’s special.” 

 

[**Laura Rea Dickey**](https://www.youtube.com/watch?v=UsxH6crby0Y), CEO of Dickey’s Barbecue Restaurants, Inc., commends Siddiqui’s unwavering dedication to the brand. “Shahrukh’s commitment to the Dickey’s model is exactly what we look for in our franchisees,” she says. “His decision to come back and restore this location speaks volumes about his leadership and determination. He’s an excellent example of how following our system can lead to great success. We are proud of what he’s achieved and excited to see his continued progress.” 

 

Siddiqui’s approach to rebuilding the business emphasizes customer service, consistent food quality, and restoring the welcoming atmosphere that had made the location a local favorite. “You can’t cut corners,” says Siddiqui. “When you follow the model and stay engaged with the business, you succeed. It’s all about being involved and maintaining the standards that make Dickey’s a leader in the barbecue industry.” 

 

As the franchise continues to thrive, Siddiqui remains focused on the future. Once the location has fully regained its former success, he plans to sell the franchise to the right person who can continue building on the legacy he’s worked so hard to restore. 

 

[**Roland Dickey, Jr.**](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, reflects on Siddiqui’s journey: “What Shahrukh has done is a perfect example of perseverance and loyalty to the brand. His efforts to bring the location back to its peak are commendable. He has demonstrated the kind of leadership we cherish in our franchisees, and we look forward to seeing his continued success.” 

 

Shahrukh Siddiqui’s inspiring story demonstrates the power of resilience, leadership, and a commitment to excellence. His efforts to revive a struggling Dickey’s franchise in Garland, Texas, underscore the importance of a strong team and a proven business model in achieving long-term success. As he continues to rebuild the business, Siddiqui’s journey serves as a beacon of hope and an example for others in the franchise community, proving that with determination and a dedication to quality, any challenge can be overcome.

Shahrukh Siddiqui Rebuilds Dickey’s Barbecue to New Heights 

*New collaboration provides hands-on marketing experience and educational support to college students.*
 

[Dickey’s Barbecue Restaurants](https://dickeysrestaurantbrands.com/), Inc. is excited to announce its new partnership with Toast For Charity, a Dallas-based nonprofit organization dedicated to empowering youth from underserved communities. The Dickey’s x Toast For Charity Internship Program offers college students the unique opportunity to gain hands-on experience in retail marketing and communications with the Dickey’s brand, while also receiving support for their educational journey through an exclusive scholarship. 

  

The internship program is open to college students, including participants in Toast For Charity’s annual M.A.D. Pitch Competition. As part of this collaboration, Toast For Charity will award a scholarship to one select student from their pitch competition, further enhancing their educational opportunities. Applications for the M.A.D. Pitch Competition will open from June 19 to September 12, with the competition taking place on November 8, 2025. 

  

“We are thrilled to partner with Toast For Charity to offer this internship opportunity to college students in our community,” said [Laura Rea Dickey](https://www.youtube.com/watch?v=UsxH6crby0Y&feature=youtu.be), CEO of Dickey’s Barbecue. “At Dickey’s, we are deeply committed to giving back, and this program is a reflection of our dedication to nurturing the next generation of leaders in both the restaurant and marketing industries.” 

  

“Creating pathways for young talent to grow and learn in our industry is crucial to ensuring the future of retail marketing,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=rUkfrFHAQaQ), CEO of Dickey’s Capital Group. “Through this partnership with Toast For Charity, we’re not just offering internships – we’re giving students the tools and experiences they need to unlock their full potential.” 

 

[Kinyana McCoy](https://www.dickeys.com/press/press-releases/dickey-s-kinyana-mc-coy-named-among-top-15-dallas-marketing-experts), Dickey’s Retail Marketing Manager and Savannah State University alumna, shared her excitement for the program’s impact: “As a proud graduate of Savannah State University, I am especially excited about this internship program. It not only provides students with invaluable marketing experience but also strengthens the connection between Dickey’s and the local community.” 

  

This internship program reflects Dickey’s ongoing commitment to fostering educational growth, community engagement, and opportunity for young talent. Dickey’s is proud to support local students and looks forward to expanding this initiative for future generations. 

 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com/). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com/).

Dickey’s & Toast Launch Internship, Scholarship for DFW Students

*Celebrate the Slow-Smoked Tradition of Texas Brisket on May 28 with Unbeatable Deals from Dickey’s Barbecue*
 

Dickey’s Barbecue, the world’s largest barbecue concept, is bringing the heat this National Brisket Day, Wednesday, **May 28**, with two mouthwatering offers designed to delight barbecue lovers nationwide. Known for its authentic, slow-smoked Texas-style brisket, Dickey’s is celebrating its signature meat with a **$5 Brisket Sandwich** available to all guests and a free Signature side **for Big Yellow Cup Rewards members**.
 

## National Brisket Day Offers 

**Promotion 1 – $5 Texas Brisket Sandwich for Everyone** 
For one day only, guests can enjoy Dickey’s famous **Texas Brisket Sandwich** for just **$5** – a tender, smoky classic that’s slow-smoked to perfection and piled high on a toasted bun. This deal is valid **in-store, online at [Dickeys.com](http://www.dickeys.com/), and through the Dickey’s App**, limited to **one per transaction**.
 

**Promotion 2 – Free Signature Side for Big Yellow Cup Rewards Members** 
Loyalty has its rewards. All registered **Big Yellow Cup Rewards** members will receive a **free small Signature Side** – the perfect complement to that $5 brisket sandwich. Guests can redeem this offer any time **within 7** days of National Brisket Day.
 

“Brisket is at the heart of who we are. It’s the recipe that built Dickey’s and made us a trusted name in barbecue,” said [**Laura Rea Dickey**](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “National Brisket Day is our chance to honor our roots and say thank you to the guests who continue to support real, slow-smoked barbecue. We’re excited to offer unbeatable deals and a taste of true Texas flavor.”
 

Founded in 1941, Dickey’s has earned its reputation by smoking all meats on-site, using hickory wood and time-honored techniques passed down through generations. Brisket, in particular, remains the crown jewel of the menu.
 

“We’ve built a legacy on [brisket](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket) – how we smoke it, serve it and share it,” said [**Roland Dickey, Jr.**](https://www.rolanddickeyjr.com/blog/2021/9/30/how-roland-dickey-jr-stays-hungry-and-achieves-success-as-an-entrepreneur), CEO of Dickey’s Capital Group. “We’re proud to celebrate National Brisket Day with a bold offer that brings more folks to the pit. Whether you’re a longtime fan or a first-time guest, this is the perfect time to experience authentic Texas barbecue.”
 

## Join the Big Yellow Cup Rewards Program 

To make the most of future deals, guests are encouraged to join the **Big Yellow Cup Rewards Program** via the **Dickey’s App** or online. Members earn points on every purchase and receive access to exclusive offers, promotions, and surprises throughout the year. 

For more information or to order online, visit **[www.Dickeys.com](http://www.dickeys.com)**. 
 

## About Dickey’s Barbecue Restaurants, Inc. 

 

**Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.**
 

**With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of** Roland Dickey Jr., CEO of Dickey’s Capital Group**, and** Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
 

**Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.**
 

**For more information, visit** [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit   [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

Press Room