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PRESS RELEASES

*Celebrate the Slow-Smoked Tradition of Texas Brisket on May 28 with Unbeatable Deals from Dickey’s Barbecue*
 

Dickey’s Barbecue, the world’s largest barbecue concept, is bringing the heat this National Brisket Day, Wednesday, **May 28**, with two mouthwatering offers designed to delight barbecue lovers nationwide. Known for its authentic, slow-smoked Texas-style brisket, Dickey’s is celebrating its signature meat with a **$5 Brisket Sandwich** available to all guests and a free Signature side **for Big Yellow Cup Rewards members**.
 

## National Brisket Day Offers 

**Promotion 1 – $5 Texas Brisket Sandwich for Everyone** 
For one day only, guests can enjoy Dickey’s famous **Texas Brisket Sandwich** for just **$5** – a tender, smoky classic that’s slow-smoked to perfection and piled high on a toasted bun. This deal is valid **in-store, online at [Dickeys.com](http://www.dickeys.com/), and through the Dickey’s App**, limited to **one per transaction**.
 

**Promotion 2 – Free Signature Side for Big Yellow Cup Rewards Members** 
Loyalty has its rewards. All registered **Big Yellow Cup Rewards** members will receive a **free small Signature Side** – the perfect complement to that $5 brisket sandwich. Guests can redeem this offer any time **within 7** days of National Brisket Day.
 

“Brisket is at the heart of who we are. It’s the recipe that built Dickey’s and made us a trusted name in barbecue,” said [**Laura Rea Dickey**](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “National Brisket Day is our chance to honor our roots and say thank you to the guests who continue to support real, slow-smoked barbecue. We’re excited to offer unbeatable deals and a taste of true Texas flavor.”
 

Founded in 1941, Dickey’s has earned its reputation by smoking all meats on-site, using hickory wood and time-honored techniques passed down through generations. Brisket, in particular, remains the crown jewel of the menu.
 

“We’ve built a legacy on [brisket](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket) – how we smoke it, serve it and share it,” said [**Roland Dickey, Jr.**](https://www.rolanddickeyjr.com/blog/2021/9/30/how-roland-dickey-jr-stays-hungry-and-achieves-success-as-an-entrepreneur), CEO of Dickey’s Capital Group. “We’re proud to celebrate National Brisket Day with a bold offer that brings more folks to the pit. Whether you’re a longtime fan or a first-time guest, this is the perfect time to experience authentic Texas barbecue.”
 

## Join the Big Yellow Cup Rewards Program 

To make the most of future deals, guests are encouraged to join the **Big Yellow Cup Rewards Program** via the **Dickey’s App** or online. Members earn points on every purchase and receive access to exclusive offers, promotions, and surprises throughout the year. 

For more information or to order online, visit **[www.Dickeys.com](http://www.dickeys.com)**. 
 

## About Dickey’s Barbecue Restaurants, Inc. 

 

**Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.**
 

**With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of** Roland Dickey Jr., CEO of Dickey’s Capital Group**, and** Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
 

**Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.**
 

**For more information, visit** [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit   [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

$5 Brisket Sandwich + Free Side for Rewards Members Today Only 

*Barbecue lovers can win big by showcasing their brisket creativity in celebration of National Brisket Day on May 28*
 
May is National Barbecue Month, and [Dickey’s Barbecue Pit](https://www.dickeys.com/), the world’s largest barbecue restaurant brand, is bringing the heat with limited-time retail promotions and a flavorful new campaign: the Rancher’s National Brisket Day Photo Challenge, launching just in time for National Brisket Day on May 28, 2025. 


In partnership with Rancher’s Premium, Dickey’s invites fans across the country to show off their grilling skills and love for bold Texas-style barbecue — especially the star of the season: Rancher’s Premium Brisket Burnt Ends Sausage. 
“This is more than a celebration — it’s a call to barbecue lovers everywhere,” said [Laura Rea Dickey](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re excited to see how folks get creative and bring their passion for brisket to life through this fun challenge.” 




**How to Enter the #BurntEndsBash Photo Challenge:**
1. Take a Photo – Snap a sizzling photo of Rancher’s Premium Brisket Burnt Ends Sausage in action — grilling, plating, slicing, or savoring that first juicy bite.
2. Post It – Share your photo on Instagram or Facebook.
3. Tag & Hashtag – Tag @RanchersPremium and use #BurntEndsBash and #NationalBrisketDay.


**Bonus Points:**
- Get creative with sides, buns, or bold brisket-themed plating.
- Show your "smoke game" if you’re firing up the grill.
- Include family, friends, or even pets if you’re hosting a backyard barbecue bash.


**Prize:**
The best photo wins exclusive Rancher’s Premium Grilling Merch — and a full month’s supply of Brisket Burnt Ends Sausage. 


“We created our retail line to bring restaurant-quality barbecue to home kitchens and grills,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=bEdC8FEo_9Q), CEO of Dickey’s Capital Group. “This challenge is a great way for people to celebrate the art of barbecue and the flavor of our brisket sausage.” 


Dickey’s award-winning retail products, including smoked sausages, St. Louis-style ribs, and signature sauces and rubs, are available in major retailers such as Walmart, Kroger, and Grocery Outlet — just in time for your National Barbecue Month celebration. 


“Barbecue is all about flavor, family, and fun,” added Shayla Partusch, Vice President of Purchasing and Retail at Dickey’s Barbecue Restaurants, Inc. “This photo challenge brings all of that together — plus, who wouldn’t want a month’s supply of our fan-favorite brisket sausage?” 


For full challenge details, prize info, and official rules, visit: [www.rancherspremium.com/brisket-photo-challenge](http://www.rancherspremium.com/brisket-photo-challenge) 


Celebrate National Barbecue Month the right way — with big flavor, burnt ends, and bold creativity from Dickey’s Barbecue Pit and Rancher’s Premium. 



## About Dickey’s Barbecue Restaurants, Inc.


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 


With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 


Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 


For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

Dickey’s Kicks Off Barbecue Month with Deals & Burnt Ends Challenge

*Gather the family and fire up your holiday plans with slow-smoked flavor and $10 savings May 23–26 with code MEMORIAL10*
 

This Memorial Day weekend, [Dickey’s Barbecue Pit](https://www.dickeys.com/) is helping families fire up their celebrations with a delicious deal made for gathering. From **Friday, May 23 through Monday, May 26**, guests can enjoy **$10 off all Barbecue Packs and Big Yellow Boxes** (excluding the Picnic Pack) using code **MEMORIAL10**—available in-store, online at [Dickeys.com](https://www.dickeys.com), or through the Dickey’s App.
 

“Memorial Day is about more than a long weekend—it’s about honoring those who served and spending quality time with the people we love,” said [**Laura Rea Dickey**](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re proud to offer a simple, delicious way to feed the whole crew—whether it’s a backyard cookout, a family reunion, or a neighborhood block party.”
 

Dickey’s Barbecue Packs and Big Yellow Boxes are filled with crowd-pleasing favorites like hickory-smoked brisket, fall-off-the-bone ribs, pulled pork, homestyle sides, and Dickey’s signature barbecue sauce. These meal bundles are **perfect for family cookouts, pool parties, weekend gatherings, or just relaxing at home with loved ones.**
 

“At Dickey’s, we know that food is at the heart of every great get-together,” said [**Roland Dickey, Jr.**](https://www.youtube.com/watch?v=weddpg9ZWOI), CEO of Dickey’s Capital Group. “Our barbecue brings people together, and this Memorial Day, we’re excited to offer a great deal that makes it even easier for families to enjoy time around the table—or grill.”
 

To redeem the **$10 off**, guests can use promo code **MEMORIAL10** during checkout online or in the Dickey’s App. Offer is valid May 23–26 on all eligible Barbecue Packs and Big Yellow Boxes at participating locations.
 
 

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**
 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.
 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com/). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com/).

Dickey’s Celebrates Memorial Day with $10 Off Packs & BBQ Boxes 

*Celebrate Grilling Season with Authentic, Pit-Smoked Sausages Available at an Unbeatable Price* 

 

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is turning up the heat for National Barbecue Month with a sizzling retail deal that brings the bold, smoky flavors of Texas right to your kitchen. Barbecue fans can pick up a pack of Dickey’s Barbecue Pit Smoked Sausages now for just $3.99 at participating Kroger locations nationwide. 

 

This limited-time offer is a celebration of tradition, quality, and flavor—bringing Dickey’s 80+ years of pit-smoked barbecue expertise to households across America. 

 

“At Dickey’s, barbecue isn’t just food – it’s family, it’s gathering, it’s heritage,” said [Laura Rea Dickey](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “National Barbecue Monthis the perfect opportunity to celebrate those moments and this Kroger offer makes it easy for families to enjoy the authentic taste of Dickey’s from the comfort of their own grill.” 

 

Crafted from premium cuts of meat and smoked low and slow with hickory wood, Dickey’s Barbecue Pit Smoked Sausages are available in mouthwatering varieties including Original Smoked, Spicy Cheddar, and Jalapeño Cheddar. 

 

“We’re proud to partner with Kroger to make our retail offerings more accessible to fans across the country,” said [Roland Dickey, Jr.](https://www.rolanddickeyjr.com/), CEO of Dickey’s Capital Group. “This promotion spotlights the quality behind the Dickey’s name while helping us share the experience of Legit. Texas. Barbecue. with more people than ever.” 

 

Perfect for cookouts, summer road trips, or weeknight meals, these sausages deliver the same legendary flavor that has made Dickey’s a household name since 1941. 

 

“Our team is committed to bringing the same quality and care from our pit to the grocery aisle,” said Shayla Partusch, Vice President of Purchasing and Retail at Dickey’s Barbecue Pit. “This $3.99 promotion is a thank-you to our loyal customers—and a delicious invitation for new fans to discover what makes Dickey’s smoked sausages a standout.” 

 

Find Dickey’s Barbecue Pit Smoked Sausages in the refrigerated meat section of participating Kroger stores nationwide. The $3.99 National Barbecue Month promotion runs through May 31, 2025, while supplies last. 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

For more information, visit [**www.dickeys.com**](http://www.dickeys.com/). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com/).

Dickey’s Celebrates BBQ Month with $3.99 Sausages at Kroger 

*Texas-style flavor, just in time for grilling season – $2 off Dickey’s 36oz Original Polish Sausage Club Pack through May 27*
 
This National Barbecue Month, [Dickey’s Barbecue Pit](https://www.dickeys.com/) is turning up the flavor and turning down the price for backyard pitmasters and barbecue lovers nationwide. Now through May 27, shoppers can enjoy $2 off Dickey’s fan-favorite 36oz Original Polish Sausage Club Pack at Sam’s Club locations nationwide. Originally priced at $10.98, this limited-time offer is the perfect way to kick off grilling season with authentic Texas barbecue.
 
“We’re proud to bring the legendary flavors of Dickey’s to homes across America,” said [Laura Rea Dickey](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “Our polish sausage has been a guest favorite in our restaurants for decades, and making it available at retail allows folks to enjoy that same slow-smoked quality wherever they fire up the grill.”
 
Crafted with Dickey’s original recipe, the polish sausage is hickory-smoked to perfection and packed in a convenient club-size pack for family cookouts, holiday weekends, or easy weeknight meals. With Memorial Day right around the corner, this special promotion comes just in time to help customers stock up and save.
 
“We’ve always believed that great barbecue should be accessible—not just in our restaurants but in homes, backyards, and around family tables,” said [Roland Dickey, Jr.](https://www.rolanddickeyjr.com/), CEO of Dickey’s Capital Group. “This promotion reflects our ongoing commitment to share our pit-smoked heritage with more guests in more ways.”
 
This National Barbecue Month initiative is part of Dickey’s growing retail strategy, bringing high-quality, pit-smoked meats to the freezer aisles of major retailers across the country.
 
“Our guests trust Dickey’s to deliver quality and authenticity,” said Shayla Partusch, VP of Purchasing and Retail for Dickey’s Barbecue. “We’re thrilled to partner with Sam’s Club to offer this exclusive discount and help folks bring real Texas barbecue into their kitchens and backyards during such a celebratory month.”
 
To find a Sam’s Club near you and take advantage of this offer before it ends on May 27, visit [www.samsclub.com](https://www.samsclub.com/) or check your local club store.
 
For more information about Dickey’s Barbecue Pit or to explore our full line of retail products, visit [www.dickeys.com](https://www.dickeys.com/).
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit [www.dickeys.com](https://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 


Dickey’s Celebrates BBQ Month with Retail Deals at Sam’s Club

*Safeway Shoppers in Denver Can Enjoy BOGO Deals on Pulled Chicken and Sliced Brisket Tray Packs Through May 28*
 
[Dickey’s Barbecue Pit](https://www.dickeys.com/) is making it easier than ever for fans to celebrate National Barbecue Month with exclusive retail promotions designed to bring authentic Texas-style barbecue straight to their kitchen tables. Now through May 28, shoppers in the Denver area can take advantage of a Buy-One-Get-One (BOGO) offer on Dickey’s Pulled Chicken and Sliced Brisket 16 oz Tray Pack Meats at participating Safeway stores.
 
To support the campaign, Dickey’s is also running a targeted print ad promotion throughout the Denver market just in time for cookouts, celebrations and Memorial Day gatherings.
 
“National Barbecue Month is about bringing people together over great food,” said [Laura Rea Dickey](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “With our premium pulled chicken and sliced brisket available in stores, we’re giving families an easy way to enjoy that slow-smoked, authentic flavor without ever firing up the smoker.”
 
The featured 16 oz tray packs are part of Dickey’s growing retail line, offering fully cooked, pit-smoked meats using the same time-honored recipes that made Dickey’s famous. Whether it’s for a weekday dinner or a weekend gathering, the pulled chicken and sliced brisket bring bold, tender flavor to any occasion.
 
“As we expand our reach in the retail space, promotions like this allow us to meet people where they are – in their homes, at their dinner tables, and in their neighborhood, grocery stores,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=s-5Y9eo9UP0), CEO of Dickey’s Capital Group. “We’re proud to offer the same quality and authenticity you’d get in our restaurants, now conveniently available in your local Safeway.”
 
This retail push is part of Dickey’s broader strategy to enhance its omnichannel presence, giving customers more ways to enjoy their favorite barbecue with ease and flexibility.
 
“Our goal is to make premium barbecue more accessible and more convenient than ever before,” said Shayla Partusch, VP of Purchasing and Retail at Dickey’s Barbecue. “These tray pack meats are perfect for busy families who want that signature Dickey’s flavor without the hassle. The BOGO offer at Safeway is the perfect opportunity to try both options and stock up for summer.”
 
To find participating retailers or learn more about Dickey’s retail products, visit [www.dickeys.com](http://www.dickeys.com/).
 
This National Barbecue Month, let Dickey’s help you bring the pit to your plate—no smoker required.

## About Dickey’s Barbecue Restaurants, Inc.



Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.


With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.



Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.


For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 



Dickey’s Barbecue Serves Up Sizzling Retail Deals for National Barbecue Month

*Guests Enjoy Buy One Sandwich, Get One Free and Double Rewards Points on Friday, May 16 — In Store, Online, or Through the Dickey’s App*
 

Dickey’s Barbecue Pit, the world’s largest barbecue restaurant brand, is firing up the flavor this **National Barbecue Day**, Friday, May 16th, with an irresistible offer for fans of slow-smoked meats and Southern hospitality.
 

**For one day only**, guests can enjoy **Buy One Sandwich, Get One Free** and **Double Points** when they use their **Big Yellow Cup Rewards** in-store, online at [dickeys.com](https://www.dickeys.com), or through the Dickey’s app.
 

“[National Barbecue Day](https://www.youtube.com/watch?v=-qgFRHn-CaU) is more than a celebration of great food — it’s a tribute to the tradition of barbecue that brings people together,” said [**Laura Rea Dickey**](https://soundcloud.com/modrnbusiness/laura-rea-dickey-ceo-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, Inc. “At Dickey’s, we’re proud to be part of America’s barbecue story, and we want to thank our loyal guests by offering even more value and flavor this Friday.”
 

Dickey’s Barbecue Pit has served up its signature *Legit. Texas. Barbecue.™* since 1941, and today, the brand continues to grow with locations across the U.S. and internationally. Whether guests are craving **hickory-smoked** [**brisket**](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/brisket), **pulled pork** or **smoked chicken**, the BOGO sandwich offer is the perfect way to share the ‘cue with family or friends.
 

“We’ve built this brand on quality, consistency, and community,” said [**Roland Dickey, Jr.**](https://roland-dickeyjr.com/), CEO of Dickey’s Capital Group. “National Barbecue Day is the perfect time to welcome new guests and reward our regulars. It’s a day to celebrate all things barbecue—and there’s no better place to do that than at Dickey’s.”
 

To redeem the **Buy One, Get One Free sandwich** offer and earn **double loyalty points**, guests must be enrolled in the **Big Yellow Cup Rewards Program**, available for free on the Dickey’s app or online.
 

**Details:**
 
- **What:** National Barbecue Day at Dickey’s 
- **When:** Friday, May 16, 2025 
- **Offer:** Buy One Sandwich, Get One Free + Double Points for Rewards Members 
- **Where:** In-store, online at [dickeys.com](https://www.dickeys.com), or through the Dickey’s app 

Celebrate the smoky, savory joy of barbecue with Dickey’s and make this National Barbecue Day one to remember.
 

 


## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.
 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**
 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Celebrate National Barbecue Day at Dickey’s with Hot BBQ Deals

Texas-born brand thanks police officers nationwide with a week of appreciation, slow-smoked barbecue, and heartfelt gratitude.

This May, <a href="https://www.dickeys.com/">Dickey’s Barbecue Pit</a> is proud to celebrate National Police Week by honoring the courageous men and women who serve and protect our communities. As part of the celebration, Dickey’s is offering a 20% discount to all police officers who show valid ID or wear their uniform from May 12–18, 2025 at participating locations.

In the spirit of National Barbecue Month and deep community roots, Dickey’s is using this special week to give back to the officers who selflessly dedicate themselves to public service.

"At Dickey’s, we believe in honoring the everyday heroes who keep our neighborhoods safe," said <a href="https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php">Laura Rea Dickey</a>, CEO of Dickey’s Barbecue Restaurants, Inc. "This week – and every week – we are grateful for the courage, sacrifice, and heart that our police officers demonstrate. Sharing a meal is one of the simplest ways we know to say ‘thank you.’”

Dickey’s Barbecue Pit, founded in 1941, has a long tradition of serving authentic, slow-smoked barbecue with genuine hospitality. The brand’s commitment to community values runs just as deep as its Texas roots.

<a href="https://www.youtube.com/watch?v=Mp6jMIsf3gA">Roland Dickey, Jr.</a>, CEO of Dickey’s Capital Group, emphasized the importance of showing support for law enforcement. “Our first responders deserve recognition not just during National Police Week, but year-round. At Dickey’s, we are proud to stand with the brave men and women who work tirelessly to protect and serve. It’s our privilege to serve them, in return, with a hearty plate of Texas-style barbecue and a heartfelt thank you.”

Throughout National Police Week, Dickey’s invites all officers to enjoy their favorite slow-smoked classics – from brisket and pulled pork to ribs and more – while being honored for their invaluable service to the community.


**Promotion Details:**

- **Offer:** 20% off for police officers with valid ID or uniform
- ** Dates:** May 12–18, 2025
- **Participating Locations:** All Dickey’s Barbecue Pit restaurants nationwide

Dickey’s Barbecue Pit is proud to serve those who serve their communities, with every plate a small token of the brand’s deepest thanks.

 

<h3>About Dickey’s Barbecue Restaurants, Inc.</h3>

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, <a href="https://franchise.dickeys.com/">Dickey’s Barbecue Franchise</a> and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit <a href="http://www.dickeys.com/">www.dickeys.com</a>. For franchise opportunities, visit <a href="http://www.dickeysfranchise.com/">www.dickeysfranchise.com</a>.

Dickey’s Honors Police with 20% Off During National Police Week

*Dickey’s Mesquite Celebrates 30 Years of Texas-Style Barbecue Line up before 11 AM on May 15 for your chance to win Barbecue for a Year*
The smoke’s been rollin’ for 30 years at Dickey’s Barbecue Pit in [Mesquite](https://www.dickeys.com/locations/texas/mesquite/gus-thomasson-rd), and now it’s time to celebrate the way only [Dickey’s](https://www.dickeys.com/) can — with unbeatable barbecue, big-time prizes, and a two-day party you won’t forget.


The celebration kicks off **Wednesday, May 14** at **3700 Gus Thomasson Road** with a pre-party full of deals and good times:


- **30-cent wings**
- **30-cent Big Yellow Cups**
- **$1 raffle tickets** available all day


And it’s all for a great cause — **every raffle ticket benefits The Dickey Foundation**, which supports first responders across the country.


“It’s an incredible honor to carry forward the legacy that MJ Breaux built here in Mesquite,” said **Shaun Connell**, the new franchise owner of the Mesquite location. “This store has been part of the community for 30 years, and I’m thrilled to take the reins and keep that tradition going strong. This celebration isn’t just about marking a milestone — it’s about honoring the past and looking ahead to an even bigger future.”




## Thursday, May 15 — The Big Anniversary Bash


The real party happens on Thursday, and **you’ll want to line up before 11 AM** — that’s your best chance to win **Barbecue for a Year**, one of four grand prizes being raffled off during the day.


Plus, **the first 30 guests through the door** will receive a **signed Dickey’s cookbook** and a warm Texas welcome.


Starting when the doors open, guests can enjoy:


- **30% off their order**
- **30-cent wings**
- **30-cent Big Yellow Cups**
- **Live on-site broadcast from 99.5 The Wolf from 10 AM to 3 PM** with Smokey Rivers bringing the energy


“We’re a family-owned business, and we’ve been proud to serve families in Texas and beyond for over eight decades,” said [**Laura Rea Dickey**](https://iconicexpress-mag.com/Laura-Dickey-CEO-of-Dickeys-Barbecue-Pit-Top-10-Influential-Leaders-of-2025.php), CEO of Dickey’s Barbecue Restaurants, Inc. “This store in Mesquite represents the very heart of who we are — rooted in community, fueled by tradition, and committed to great food and service.”




## Entertainment, Prizes, and a Whole Lot of Barbecue


At 1 PM, the **North Mesquite High School Cheerleaders** kick things off with hometown pride, followed by a high-energy takeover at 2 PM by the **Dallas Mavericks**, featuring **MavsMan, Champ, and the ManiAACs.**


Throughout the day, guests can enter $1 raffles to win:




- A **75” TV**
- A **smoker**
- A **Red Bull fridge**
- **Dickey’s gift cards**
- And of course, **Barbecue for a Year** for four lucky winners
*Remember: You must be present to win.*






“This isn’t just a party — it’s a tribute to the loyalty and legacy of the Dickey’s family and our guests,” said [**Roland Dickey, Jr.**](https://www.youtube.com/watch?v=Mp6jMIsf3gA), CEO of Dickey’s Capital Group. “We’ve grown from a single location in Dallas to a global brand, but Mesquite is proof that no matter how far we go, we never forget where we came from.”




## Not in Mesquite? All of DFW is Celebrating


Even if you can’t make it to the Mesquite store, you can still join the celebration. On **Thursday, May 15**, visit any participating Dickey’s across the **DFW area** and use promo code **30YEARS** for **30% off your order** — in-store, online, or through the Dickey’s app.




So mark your calendars and come early.


**Dickey’s Barbecue Pit – Mesquite**
3700 Gus Thomasson Road
**May 14 & 15**
**Doors open early — line up before 11 AM on May 15 for your best shot at Barbecue for a Year.**


Three decades in Mesquite. One unforgettable celebration. Come be part of it.




## About Dickey’s Barbecue Restaurants, Inc.




Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.


With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**


Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*.


For more information, visit [**www.dickeys.com**](https://franchise.dickeys.com/). For franchise opportunities, visit [**www.dickeysfranchise.com**](http://www.dickeysfranchise.com/).

Dickey’s Mesquite Celebrates 30 Years of Texas-Style Barbecue 

*Nation’s Largest Barbecue Brand Serves Up a Helping of Gratitude to Healthcare Heroes with Special Offer May 6–12* 

This Nurse Appreciation Week, [Dickey’s Barbecue Pit](https://www.dickeys.com/) is firing up the pit to honor one of America’s most selfless professions. From May 6–12, nurses can enjoy **20% off their meals at all Dickey’s locations nationwide by simply showing a valid nurse ID.** 

“Nurses are the heart of healing,” said [Laura Rea Dickey](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5), CEO of Dickey’s Barbecue Restaurants, Inc. “They show up day after day, offering hope, comfort, and strength when it’s needed most. Their service reminds us why it’s so important to show up for our communities with the same care and intention.” 

The promotion coincides with National Barbecue Month, making it a perfect time to bring comfort and recognition to those who give so much of themselves. Guests can expect to enjoy Dickey’s signature slow-smoked brisket, ribs, pulled pork, and classic homestyle sides—all served with the brand’s signature Southern hospitality. 

“When my grandfather started Dickey’s in 1941, it wasn’t just about barbecue—it was about service. Service to neighbors, to families, to the community,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=_lZWN7cBnn4), CEO of Dickey’s Capital Group. “That same spirit lives in the work nurses do every single day. They are the first to step in and the last to leave, and they do it with compassion and strength.” 

The weeklong promotion is more than a discount—it’s a heartfelt thank you rooted in Dickey’s 83-year legacy of serving others. 

“At Dickey’s, we’re humbled to offer a small token of appreciation—a warm, slow-smoked meal, served with all the love and gratitude nurses deserve,” Laura Rea Dickey added. “It’s one way we hope to make them feel seen, valued, and celebrated.” 

**Nurse Appreciation Offer Details:** 

- **What:** 20% off for nurses with a valid nurse ID 
- **When:** May 6–12, 2025 
- **Where:** All participating Dickey’s Barbecue Pit locations nationwide 

“This is one of the most meaningful ways we can continue the legacy our family built the brand on,” Roland Dickey, Jr. shared. “We are honored to serve the people who spend their lives serving others.” 

This is Dickey’s way of saying thank you the best way they know how—with barbecue, and with heart. 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.  

Dickey’s Barbecue Pit Offers 20% Off for Nurse Appreciation Week 

*20% Off for All Teachers with Valid ID, May 5–11, in Celebration of National Barbecue Month*
 

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is turning up the gratitude and the smoke this May as the brand celebrates two of its favorite occasions: **National Barbecue Month** and **Teacher Appreciation Week**. To honor the educators who shape the future every day, Dickey’s is offering **20% off for all teachers with valid school ID**, available at participating locations nationwide from **May 5 through May 11, 2025.** 

“Teachers are some of the most important people in our communities,” said [**Laura Rea Dickey**](https://www.goerie.com/story/business/2017/08/16/she-s-leader-pit/19641095007/), CEO of Dickey’s Barbecue Restaurants, Inc. “They give so much of themselves—often behind the scenes—and we want them to know we see them. Barbecue is all about comfort, community, and care. This Teacher Appreciation Week, we’re proud to serve those who serve our kids with heart and purpose every day.” 

This heartfelt promotion is part of Dickey’s larger celebration of **National Barbecue Month**, during which the brand is rolling out promotions, special deals, and community appreciation efforts all May long. 

“Our family has always believed in giving back, and this initiative is especially meaningful,” said [**Roland Dickey, Jr.**](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group. “Educators play a vital role in the lives of our children and in building strong communities. If we can brighten their day with a warm meal and a little appreciation, then we’re doing our job right.” 

The 20% discount for teachers is available **in-store, online, and on the Dickey’s App** at participating locations nationwide with proof of school ID. 

 
## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).  

Dickey’s BBQ Honors Teachers with Appreciation Week Promotion

*Forks Up, Y’all! Dickey’s Launches a Flavor-Packed May with New Menu Stacks, Big Rewards and Thank-You Deals for Everyday Heroes*



Fire up the pit – it’s our time to shine! May marks National Barbecue Month, and nobody does it bigger or better than [Dickey’s Barbecue Pit](https://www.dickeys.com/), the world’s largest barbecue brand. All month long, Dickey’s is bringing the sizzle with crave-worthy promotions, appreciation offers for our everyday heroes, and the debut of the exciting new "Smoke Stacks" menu.



“This is our month! It’s the one time of year when the whole country joins us in celebrating the slow-smoked craft we live for every day," said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re pulling out all the stops to make sure every guest feels the love – from stacked-up Smoke Stacks to heartfelt appreciation offers for teachers, nurses and first responders. We’re excited to make May a true barbecue celebration for everyone!”


From Thursday, May 1 through Saturday, May 31, guests can dig into a feast of special events and offers, including:




- Smoke Stacks Spring Campaign (May 1 – August 31): Introducing next-level barbecue—guests can choose or build their own stack of Dickey’s favorite menu items, like the mouthwatering Brisket Mac Stack.

- Graduation Catering Specials (May 1 – early June): Celebrate your grads with 10% off catering orders of $100 or more, available in-store, online, or through the Dickey’s app.

- Teacher, Nurse, and Law Enforcement Appreciation Weeks: Say thanks with 20% off meals for educators, nurses, and officers showing valid employment ID.

- National Barbecue Day (May 16): It's a barbecue blowout: Buy One Sandwich, Get One Free, plus double Big Yellow Cup Rewards points.

- Memorial Day (May 26): Bring the ‘cue to your crew with $10 off Group Packs.

- National Brisket Day (May 28): Enjoy a one-day-only offer for Rewards members plus $5 [brisket sandwiches](https://www.dickeys.com/menu/everyday/sandwiches-a-la-carte/brisket-sandwich-1) for all guests.

“Barbecue is more than a meal. It’s an experience, a celebration, and a connection to our roots,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4&&t=3s), CEO of Dickey’s Capital Group. “National Barbecue Month gives us a chance to honor the traditions we’re built on and to thank the communities that have made Dickey’s a part of their family for over 80 years. We couldn’t be more excited to fire up the pits and make this May our biggest, boldest one yet!”

Dickey’s Barbecue Pit invites everyone to grab a fork, grab a friend, and join in the National Barbecue Month festivities because life’s just better with barbecue.
Forks up, y’all—let’s ‘cue the celebrations!




## About Dickey’s Barbecue Restaurants, Inc.


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.



With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.



Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit [www.dickeys.com.](https://www.dickeys.com/) For franchise opportunities, visit [www.dickeysfranchise.com. ](https://franchise.dickeys.com/)


Dickey’s Barbecue Pit Fires Up National Barbecue Month with Stacks, Deals & More

*Barbecue is Back—Bringing the Flavor, the Smoke, and the Heart of Texas to the Pacific Northwest* 

The pit is fired up, the smoke is rolling, and the doors are wide open—[Dickey’s Barbecue Pit](https://www.dickeys.com/) is **officially back in Issaquah!** Reopening today under the ownership of new franchisee Sky Zhen, the restaurant at 710 NW Gilman Blvd, Suite D105, is once again serving its signature slow-smoked meats and Southern hospitality to a community ready to celebrate. 

**“This isn’t just day one—it’s a homecoming for Texas-style barbecue in Issaquah,”** said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “We’re reestablishing a neighborhood staple and reigniting our connection to the people of Issaquah. With Sky Zhen at the helm, we’re excited to bring that warm, smoky Texas flavor back to the city we love.” 

From hickory-smoked brisket to tender [pulled pork](https://www.dickeys.com/menu/everyday/signature-pit-smoked-meats/pulled-pork-1), juicy ribs, and fan-favorite sides like mac & cheese and barbecue beans, Dickey’s is ready to feed your cravings. Whether you’re dining in, picking up for the family, or catering your next celebration, the new Issaquah location is built to serve up comfort and community in every bite. 

And it’s not just the locals who are excited. “Seeing Issaquah come alive with Legit. Texas. Barbecue.™ again is exactly what we love to do,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4&t=3s), CEO of Dickey’s Capital Group. “We’re proud to have Sky on board and confident this location will become a vibrant gathering place for good food and great memories.” 

The buzz around town is real—and it smells like perfectly smoked brisket. 

So whether you’re a longtime fan or a first-time guest, now’s the time to head over to Dickey’s Barbecue Pit in Issaquah and get a taste of what real barbecue is all about. The pit is hot, the doors are open, and the welcome is as warm as the smoked sausage coming off the grill.
 

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.** 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and *USA Today’s* 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and *Hospitality Technology’s* Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).  



Dickey’s Barbecue Pit Opens in Issaquah, WA with Sky Zhen


*James & Tawana Wright Celebrate Resilience, Rebuilding and Legit. Texas. Barbecue.™ *



The pit is fired up and the doors are swinging open once again in [Fredericksburg](https://www.dickeys.com/locations/virginia/fredericksburg/fredericksburg). After a devastating fire sparked by a neighboring business forced a temporary closure last fall, James and Tawana Wright – the committed husband-and-wife team behind [Dickey’s Barbecue Pit](https://www.dickeys.com/)—are back and ready to serve their community with the same warmth and flavor they’re known for.
 


“This restaurant is more than just a business – it’s a part of our story and our community,” said James Wright, who has proudly operated the Fredericksburg location for years. “We kept paying our people even when the doors were closed because we believe in showing up for our team and now, we’re showing up again for Fredericksburg with Legit. Texas. Barbecue.”
 


To celebrate their return, the restaurant is hosting a Grand Reopening Celebration from April 22–27, featuring can’t-miss deals for guests:
 

- $2 Pulled Pork Sandwich with the purchase of a Big Yellow Cup 
- Free Pulled Pork Sandwich with the purchase of any 1 Meat Plate 
- $9.45 Pit Boss Special – ¼ lb. pulled pork, one individual side, Texas toast, and a Lil Yellow Cup 
- 

Located at 100008 Southpoint Parkway, Fredericksburg, VA 22407, the restaurant has long been a neighborhood favorite for authentic, slow-smoked Texas barbecue. And now, with a refreshed space and renewed energy, the Wrights are ready to fire up the pit and welcome guests back to the table.
 

“James and Tawana are the kind of owners every brand hopes for,” said [Laura Rea Dickey](https://www.theceomagazine.com/executive-interviews/food-beverage/laura-rea-dickey/), CEO of Dickey’s Barbecue Restaurants, Inc. “They lead with compassion, integrity, and grit—and they make you proud to wear the Dickey’s name. This reopening isn’t just a comeback. It’s a celebration of perseverance.”
 

Throughout the unexpected closure, the Wrights remained committed to their team and guests. Their leadership and loyalty were never in question—just like the quality of their cue.
 

“What James and Tawana have done—rebuilding with heart and hustle—is the definition of resilience,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group. “Their passion and drive are what make this brand more than a business. It’s a family. And when one of us rises, we all rise.”
 

 

Now, as the hickory smoke once again drifts across Southpoint Parkway, it’s more than a reopening. It’s a return to purpose, pride, and pit-smoked joy. 

“We’ve been counting down the days,” James Wright added. “This isn’t just about reopening. It’s about reuniting with the community that stood by us. And now we get to thank them the best way we know how: with a plate full of Texas barbecue.”
 


 
## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 800 restaurants across eight concepts in the U.S. and several countries, [Dickey’s Barbecue Franchise](https://franchise.dickeys.com/) and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

 

For more information, visit [www.dickeys.com.](http://www.dickeys.com/) For franchise opportunities, visit [www.dickeysfranchise.com.](http://www.dickeysfranchise.com/)  

 

Dickey’s Barbecue Pit in Fredericksburg Reopens Months After Fire

*All-Pork Sausage Ropes Hit International Shelves as Brand Expands Its Smoky Footprint*  

 

The pit-smoked flavor of Texas is heading overseas as [Dickey’s](https://www.dickeys.com/) Barbecue Pit announces the international expansion of its All-Pork Sausage Ropes into South Korea. In partnership with Nature’s SunGrown Foods, Inc., Dickey’s retail products will hit shelves starting in April – marking a major milestone for the brand's global footprint. 

 

This expansion, led by Sales Director Derek Howerton, represents the first time Dickey’s retail products will be available in an international market. It is part of the company’s broader strategy to bring authentic, Texas-style barbecue to more fans around the world through both its growing restaurant presence and retail product line. 

 

“This is an incredibly exciting time for our brand,” said Shayla Bell, Vice President of Purchasing and Retail for Dickey’s. “Our All-Pork Sausage Ropes have been a fan favorite in the U.S., and now South Korean consumers will get to experience the same quality and flavor that defines Dickey’s. We’re thrilled to be working with Nature’s SunGrown Foods to make this a reality.” 

 

The sausage ropes, made with premium pork and Dickey’s signature seasoning blend, are smoked low and slow to capture the authentic Texas flavor that has made the brand a household name in American barbecue. 

 

“This international leap for our retail products is another exciting chapter in the Dickey’s growth story,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group. “We’ve been focused on taking our restaurant brand worldwide and now, our retail products are traveling alongside us. It’s a huge step for the company.” 

 

With a strong presence already in Canada, the UAE, and other international markets on the restaurant side, Dickey’s is leveraging that momentum to drive its retail division forward. This expansion into South Korea represents the first major retail product launch outside the U.S. and it won’t be the last. 

“Retail growth has always been part of our long-term vision,” said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “As we open new restaurants globally, it’s a natural extension to offer our premium products at retail as well. We want fans everywhere to enjoy Dickey’s whether they’re dining in-store or shopping for our products in their local markets.” 

 

With retail shelves in South Korea soon to feature Dickey’s iconic sausage, the global appetite for authentic barbecue continues to heat up. 

 

## About Dickey’s Barbecue Restaurants, Inc. 

 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature *Legit. Texas. Barbecue.™* Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

 

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group**, and **Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**

 

Dickey’s has been recognized on Newsweek’s 2022 "*America’s Favorite Restaurant Chains*" list, *Nation’s Restaurant News* 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of *Fast Casual’s* “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include *Entrepreneur’s* Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by *Fox News*, *Forbes*, *Franchise Times*, *The Wall Street Journal*, and *People Magazine*. 

 

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/).

Press Room