For media requests or inquiries, please email Dickey's Barbecue Pit Media Relations Team at: 

Includes a list of locations, fun facts, milestones and other company information about Dickey's Barbecue Pit.

Baker bar with potatoes and all the fixings

Press Contact

Press Kit

Media Inquiries

Hot off the pit! Check out Dickey’s latest news.

PRESS RELEASES

*Saturday, March 15, 2025 | 3-6PM | 323 Metzler Drive, Castle Rock, CO 80108*

  

[Dickey’s Barbecue Pit](https://www.dickeys.com/) in Castle Rock is celebrating its loyal customers with a special Customer Appreciation Day on Saturday, March 15, 2025, from 3-6PM. Mike Boyle of The Mike Boyle Restaurant Show will be broadcasting live from[ 323 Metzler Drive, Castle Rock, CO](https://www.dickeys.com/locations/colorado/castle-rock/castle-rock), bringing great energy to this exciting day of delicious BBQ and fantastic deals. 

  

To show their gratitude for the Castle Rock community, Dickey's will be offering the following mouthwatering specials for dine-in or takeout: 

1. [Full racks of ribs](https://www.dickeys.com/menu/signature-pit-smoked-meats/pork-ribs-1) for just $15 (regularly priced at $30) 
2. Sandwiches for only $5 each 
3. Sides available for just $2 each 

  

These incredible deals will be available from 3-6PM, giving everyone plenty of time to take advantage of these amazing offers. Customers can also call ahead to place their order for pick-up. 

  

[Roland Dickey, Jr.,](https://www.youtube.com/watch?v=z397MREWjMM) CEO of Dickey's Capital Group, praised Bobby Rusnak, franchisee of the Castle Rock location, for his commitment to the community. “Bobby has truly made a positive impact in Castle Rock,” said Dickey. “His dedication to serving great food and supporting the local area has made him a cornerstone of the community. We’re lucky to have him as part of the Dickey’s family, and we’re proud to support him during this special customer appreciation event.” 

  

Bobby Rusnak shared his excitement for the upcoming day: "We are thrilled to celebrate and thank our loyal customers for their continued support. It’s a great opportunity to show our appreciation by offering incredible deals on our best BBQ. We’re also excited to have Mike Boyle join us to make the day even more special." 

  

Whether you’re a long-time fan of Dickey’s or a first-time customer, this is the perfect time to enjoy delicious BBQ at amazing prices. Don't miss out on this special Customer Appreciation Day at Dickey’s Barbecue Pit in Castle Rock! 

  

To join in the fun, visit Dickey’s Barbecue Pit at 323 Metzler Drive, Castle Rock, CO, or call ahead to place your order at 303-688-3383. 

  

## About Dickey’s Barbecue Restaurants, Inc. 

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 866 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com. 

 

Dickey’s Castle Rock Hosts Mike Boyle for Customer Appreciation Day 

*The Iconic BBQ Brand Continues Its Growth in Canada, Bringing Legendary Flavors to Toronto’s Food Scene* 

[Dickey’s Barbecue Restaurants](https://www.dickeys.com/), Inc., the world’s largest barbecue franchise, is excited to announce the opening of its latest location in Toronto, Canada. Located at 2150 Bloor Street W In High Park West Bloor Village, the restaurant is now open, offering the city’s residents and visitors a chance to experience the slow-smoked, bold flavors of Texas-style barbecue. 

This location marks another milestone in Dickey’s international expansion, continuing the brand’s commitment to bringing its mouthwatering barbecue to new markets. Toronto residents can now enjoy the authentic smoked meats, savory sides, and welcoming atmosphere that have made Dickey’s a staple in American dining. 

"It’s an exciting day for us as we open our doors here in Toronto," said Muhammad Sameer, franchisee of the location. "We’re bringing Texas-style barbecue to the heart of the city, and we’re ready to share our signature dishes like our juicy brisket, fall-off-the-bone ribs, and classic sandwiches. Our goal is to make every meal memorable, and we’re thrilled to serve the people of Toronto." 

Dickey’s Barbecue continues to grow its presence across Canada and beyond, with this location adding to the brand’s increasing international footprint. The Toronto restaurant is poised to be a go-to spot for those craving authentic barbecue. 

"Opening another location in Canada is a significant milestone in our expansion, and we’re excited to share Dickey’s delicious barbecue with even more customers," said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. "Muhammad has done an incredible job bringing our brand to life here and we’re confident Toronto will embrace the flavors and atmosphere that have made us a favorite in the U.S." 

As the third-generation leader of the Dickey’s brand, [Roland Dickey, Jr.](https://www.youtube.com/watch?v=OXAOgP_iOQ4), CEO of Dickey’s Capital Group, expressed his excitement about the new opening. "Our goal has always been to bring the best barbecue to as many people as possible, and this new location is a key step in that direction. We’re proud to continue the Dickey’s legacy and share our Texas barbecue traditions with the Toronto community." 

Dickey’s is now open and ready to serve guests at 2150 Bloor Street W. To celebrate the opening, the restaurant will be offering special promotions and giveaways throughout the week. Whether you're enjoying a family meal, grabbing a quick lunch, or sharing a feast with friends, Dickey’s has something for everyone. 


## About Dickey’s Barbecue Restaurants, Inc. 


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

  

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

  

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

  

For more information, visit [www.dickeys.com](http://www.dickeys.com/). For franchise opportunities, visit [www.dickeysfranchise.com](http://www.dickeysfranchise.com/). 

 


Dickey’s Barbecue Opens in Toronto, Serving Authentic Texas BBQ 

*Iconic Flavors Meet Unmatched Accessibility Across the U.S.*

[Dickey's ](https://www.dickeys.com/)Retail Company is excited to announce that its renowned Dickey's and Rancher's Premium Sausages are now available in Grocery Outlet stores nationwide. Starting this March, consumers can find Dickey's Original and Spicy Cheddar Links alongside Rancher's Bacon Cheddar, Brisket Burnt Ends, and Philly Cheesesteak, all distributed from centers in Modesto, California; Ontario, California; Mountainville, Pennsylvania; and Tacoma, Washington.
 
This significant expansion into over 400 Grocery Outlet locations underscores the company’s commitment to delivering high-quality products to a broader audience. “We are thrilled to bring our signature flavors to Grocery Outlet, making premium quality accessible to a wider audience,” said Shayla Partusch, VP of Purchasing and Retail at Dickey's Barbecue. 
 
[Laura Rea Dickey,](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/) CEO of [Dickey's Barbecue Restaurants](https://dickeysrestaurantbrands.com/), emphasized the milestone, noting, “The addition of our premium sausages to Grocery Outlet stores represents an exciting chapter for our brand. Our customers have long enjoyed our authentic, time-honored recipes, and now they can experience these flavors with even greater convenience.” 
 
The collaboration not only broadens the distribution network but also highlights the company’s ongoing pursuit of innovation. “Expanding our distribution network to over 400 locations is a testament to the hard work of our teams and our dedication to supporting communities with high-quality, affordable products. We are confident that consumers will appreciate the rich, distinctive taste of our offerings,” added [Roland Dickey, Jr.,](https://www.youtube.com/watch?v=z397MREWjMM&ab_channel=Dickey%27sBarbecuePit) CEO of Dickey's Capital Group. 
 
With products set to hit store shelves this March, Dickey's Retail Company is poised to enhance the dining experience for sausage enthusiasts across the nation, combining tradition with accessibility in a way that only Dickey's and Rancher’s can deliver.

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Dickey's & Rancher's Sausages Now in 400+ Grocery Outlet Stores

*Maurine Dickey, Founder and Chairman of The Dickey Foundation, Leads a Heartfelt Journey of Gratitude in California* 

Maurine Dickey, Founder and Chairman of [The Dickey Foundation](https://www.thedickeyfoundation.org/) (the charitable arm of Dickey’s Barbecue Restaurants) recently journeyed to California to personally thank the brave firefighters who selflessly protect our communities. Accompanied by dedicated Dickey’s Barbecue franchise owners Eric Lyon (Duarte, CA), Shannon Gauthier (Rancho Cucamonga, CA), and Perri Campbell (Riverside, CA), Mrs. Dickey visited local fire departments in each of those cities to deliver warm meals and heartfelt messages of gratitude.
 
“Every moment spent with these courageous firefighters reminded me of the true meaning of service and sacrifice,” said Maurine Dickey. “Listening to their stories of battling fierce wildfires and supporting families through unimaginable loss was both humbling and inspiring. It was an honor to show our heartfelt thanks and let them know they are truly valued.”
 
During these visits, firefighters shared intimate accounts of the emotional and physical toll of combating wildfires that have reduced entire neighborhoods to ashes. In a gesture symbolizing care and community spirit, the team presented “Legit. Texas. Barbecue.™” – a small token of comfort to brighten their challenging days. Although the visit at the Riverside Fire Department was cut short due to an emergency call, it served as a poignant reminder of the relentless dedication required of these everyday heroes.
 
[Laura Rea Dickey,](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5) CEO of Dickey’s Barbecue Restaurants, Inc., reflected warmly on the experience:
“**At Dickey’s, we’re committed to serving great bbq and to supporting our communities. This visit was our way of saying thank you to those who put everything on the line for us every day.**”
 
[Roland Dickey, Jr.](https://www.youtube.com/watch?v=z397MREWjMM&ab_channel=Dickey%27sBarbecuePit), CEO of Dickey’s Capital Group, added:
“**Firefighters embody the spirit of resilience and sacrifice. Their unwavering dedication, even in the most trying circumstances, inspires us to give back. We are honored to support them and ensure they know how deeply we care.**”
 
The Dickey Foundation remains devoted to equipping and assisting first responders nationwide with the resources they need to continue their critical work. For more information on our initiatives and to learn how you can help support these heroes, please visit [dickeyfoundation.org](https://dickeyfoundation.org).
 
## About The Dickey Foundation

The Dickey Foundation, formerly known as Barbecue, Boots & Badges, is the charitable arm of Dickey’s Barbecue Restaurants, Inc. Dedicated to supporting first responders across the United States, the Foundation provides essential safety equipment, protective armor, rescue gear, and financial support to enhance the safety and well-being of those who risk their lives to protect their communities. By partnering with local franchisees and communities nationwide, The Dickey Foundation works tirelessly to ensure first responders have the tools and resources they need to keep us all safe. For more information or to get involved, visit thedickeyfoundation.org.


## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by The Dickey Family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For over 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ 
Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts—because real barbecue can’t be rushed.

With over 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continues to grow under the leadership of Roland Dickey, Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Pit, Inc.
Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur's Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.
For more information, visit www.dickeys.com. For information about becoming a franchise partner, visit www.dickeysfranchise.com



Tribute to California Firefighters from Dickey’s Barbecue Partners

*Influence Digest honors innovative leadership amid personal and professional challenges*

[Dickey’s Barbecue Restaurants](https://www.dickeys.com/), Inc. proudly announces that **Kinyana McCoy, Retail Marketing Manager**, has been named one of the Top 15 Marketing Experts in Dallas by Influence Digest. This prestigious honor recognizes McCoy’s outstanding leadership and innovative strategies in the highly competitive Dallas marketing arena.
 
McCoy, whose career has been defined by resilience and innovation, recalled the challenges she faced this past year. "I'm humbled to receive such a prestigious recognition amongst my peers. This is a true testament to the hard work, dedication, and passion I have for the industry. Thanks to my family, cohorts, and team at Dickey's Barbecue Restaurant, Inc. Special thank you to the Dallas market for allowing my expertise to be exemplified. I'm excited for what's ahead,” she said.
 
Her direct supervisor, VP of Purchasing and Retail Shayla Partusch, said McCoy’s work has transformed the company’s marketing efforts. “Kinyana’s creative vision and tireless work ethic have transformed our marketing initiatives. Her ability to turn challenges into opportunities is a testament to her leadership, and we are proud to see her excellence recognized citywide,” Partusch said.
 
At a time when Dallas is emerging as a hub for marketing ingenuity – with professionals leveraging social media, content marketing and advanced AI techniques – Dickey’s CEO, [Laura Rea Dickey](https://www.dickeys.com/), said McCoy’s contributions have had a broader impact on the company. “Kinyana’s recognition reflects her innovative approach and deep commitment to our brand’s success. Her passion for connecting with our customers elevates every campaign and inspires our entire team,” she said.
 
[Roland Dickey, Jr](https://www.youtube.com/watch?v=weddpg9ZWOI&ab_channel=Dickey%27sBarbecuePit)., CEO of Dickey’s Capital Group, said the honor was a win not just for McCoy but for the entire organization. “This honor showcases the forward-thinking mindset and dedication we foster at Dickey’s. Empowering leaders like Kinyana is key to driving our growth and innovation in a competitive market,” he said.
 
This recognition underscores a culture at Dickey’s that nurtures innovation and perseverance. McCoy’s heartfelt reflections highlight the strategic importance of effective marketing in today’s rapidly evolving business landscape, while the leadership’s commitment to visionary guidance remains central to sustaining Dickey’s legacy and driving future success.

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s Kinyana McCoy Named Among Top 15 Dallas Marketing Experts

*Buy One 2 Meat Plate & 2 Big Yellow Cups, Get Another 2 Meat Plate Free – A Deal Made for Sharing, Only on Feb. 14*

Love is in the air and so is the mouthwatering aroma of slow-smoked barbecue. **This Valentine’s Day** only, Dickey’s Barbecue Pit is offering the perfect way to celebrate with your sweetheart: **Buy One [2 Meat Plate ](https://www.dickeys.com/menu-at-a-glance/build-your-own-plate/2-meat-plate-2)and 2 Big Yellow Cups, Get Another 2 Meat Plate Free** when using the code **TMP876** at checkout.

Available **only on Feb. 14, 2025, this one-day BOGO** offer can be redeemed in-store, online at **Dickeys.com, or through the Dickey’s app.** To claim the deal, guests must add both a **2 Meat Plate and 2 Big Yellow Cups** to their cart, along with the additional 2 Meat Plate, before applying the promo code at checkout.

“At [Dickey’s](https://www.dickeys.com/), we believe the best meals are the ones shared with the people you love,” said [Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc. “This Valentine’s Day, we’re making it easy to celebrate with a meal made from the heart—slow-smoked, hand-crafted, and served with love.”

The 2 Meat Plate is a barbecue lover’s dream, featuring two of Dickey’s signature slow-smoked meats, two savory sides, and a warm slice of Texas Toast. Paired with two Big Yellow Cups, this meal is made to enjoy together. With an extra 2 Meat Plate on the house, guests can indulge in even more of their favorite Legit. Texas. Barbecue.™

“Nothing says ‘I love you’ like sharing a great meal,” said [Roland Dickey, Jr.](https://www.youtube.com/watch?v=g16PhKFJ3qc&ab_channel=Dickey%27sBarbecuePit), CEO of Dickey’s Capital Group. “Barbecue has a way of bringing people together, and this deal gives guests a delicious way to celebrate Valentine’s Day with the ones who matter most.”
Whether you're planning a romantic dinner or a casual gathering with friends and family, 

**Dickey’s has your Valentine’s Day covered – because great barbecue, just like love, is meant to be shared.**

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of **Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.**

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.



Cue Your Boo with Dickey’s Barbecue Pit This Valentine’s Day

*Guests Can Enjoy Exclusive Discounts, Live Radio, Special Appearances, and a Chance to Win a Family 4 Pack to Disneyland!*

The wait is over, San Marcos! [Dickey’s Barbecue Pit](https://www.dickeys.com/) is firing up the smokers and opening its doors with a grand opening celebration on **Friday, February 7, from 11 a.m. to 9 p.m.** The all-day event will feature delicious barbecue, **exclusive deals, exciting giveaways**, and family-friendly fun, including a grand **prize drawing for a Family 4 Pack to Disneyland!**

*“Bringing Dickey’s to [San Marcos](https://www.dickeys.com/locations/california/san-marcos/san-marcos-twin-oaks) is an exciting opportunity to serve our community with the best in slow-smoked barbecue,” said franchisee Liz Bolton. “We can’t wait to welcome our guests and show them what makes Dickey’s a family favorite.”*

## Grand Opening Highlights

At 11 a.m., the San Marcos Chamber of Commerce will officially cut the ribbon, marking the restaurant’s highly anticipated debut. Guests can then enjoy a live remote broadcast from KSON’s midday host Greg, who will be onsite from 11 a.m. – 1 p.m. with a special **ticket giveaway for Kelsea Ballerini’s concert at Pechanga Arena in San Diego on March 22.**

The celebration doesn’t stop there! Guests can take advantage of:

- 50% off for all military members and first responders
- $2 pulled pork sandwiches from 11 a.m. – 1 p.m. during the live KSON remote
- BOGO pulled pork sandwiches 1 p.m. – close
- Kids eat FREE all day
- Face painting for kids starting at 4 p.m. 
- All purchases enter guests into a grand prize drawing for a Family 4 Pack to Disneyland

“We’re serving up more than just great barbecue—we’re creating an experience,” said Nash Jimenez, General Manager of Dickey’s San Marcos. “We want our guests to feel like family the moment they walk through our doors.”

Dickey’s Barbecue Pit has been smoking meats low and slow for over 80 years, staying true to its family-owned roots while expanding to communities across the country.

“Liz and her team exemplify the heart of our brand—passion for great food and commitment to community,” said [Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc. “San Marcos is getting a true taste of authentic Texas barbecue, and we’re thrilled to be part of it.”

As Dickey’s continues to grow, its focus remains on quality, hospitality, and time-honored traditions.

“For more than eight decades, we’ve been perfecting the art of barbecue, and it’s exciting to see that legacy expand,” said [Roland Dickey, Jr.](https://enterprenuer.org/ceo/meet-roland-dickey-jr-ceo-of-dickeys-capital-group/), CEO of Dickey’s Capital Group. “We’re proud to bring Dickey’s to San Marcos and know it will be a standout destination for barbecue lovers.”

Dickey’s Barbecue Pit in San Marcos is located a**t 344 S Twin Oaks Valley Rd** and will be open daily from **11 a.m. – 9 p.m.**

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


San Marcos, CA Welcomes Dickey’s Barbecue Pit on February 7

*A portion of proceeds from every combo meal sold in February will aid first responders and communities affected by the devastating fires.*

 

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is stepping up to support fire relief efforts in Southern California by launching the **First Responders Relief Combo**, available at participating locations nationwide throughout the month of February. A portion of every combo sold will go toward relief efforts, providing critical aid to first responders and communities impacted by the devastating wildfires.

The First Responders Relief Combo includes Dickey’s current, seasonal limited time offer **Hot Honey BBQ Chicken Sandwich** – available smoked or crispy – paired with a side of barbecue beans and the brand’s iconic Big Yellow Cup. The special offering is available from **Feb. 1 to Feb. 28**, allowing guests to enjoy Legit. Texas. Barbecue.™ while giving back to those on the front lines of disaster response.

“At Dickey’s, we stand with our first responders in times of crisis,” said [Laura Rea Dickey](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/), CEO of Dickey’s Barbecue Restaurants, Inc. “These brave men and women put their lives on the line to protect our communities, and we are honored to support them through this initiative both in our restaurants and through The Dickey Foundation.”




The month-long donation drive with the First Responders Relief Combo adds to the brand’s other first responder support initiatives. Dickey’s California franchisees, Perri Campbell in Riverside and Eric Lyon in Duarte, in partnership with Dickey’s and The Dickey Foundation, are donating food weekly to area firefighters and families displaced by the wildfires. Additionally, a portion of every Big Yellow Cup sale across the country already goes to support first responders nationwide. This expanded effort reflects Dickey’s ongoing commitment to making a meaningful impact beyond the pit.

 

“Barbecue is about bringing people together, and this is an opportunity for our guests to enjoy a great meal while contributing to a cause that truly matters,” said [Roland Dickey, Jr.](https://www.dmagazine.com/publications/d-ceo/2019/december/women-leaders-laura-rea-dickey-ceo-of-dickeys-barbecue/), CEO of Dickey’s Capital Group. “Every bite counts, and every cup makes a difference.”

 

The Dickey Family has a long-standing commitment to first responders through [The Dickey Foundation](https://www.thedickeyfoundation.org/), the charitable arm of Dickey’s Barbecue Restaurants, which provides essential safety equipment and resources to firefighters, police officers and emergency personnel nationwide.

 

“Our first responders are heroes, and they deserve our unwavering support,” said Maurine Dickey, Chairman and Founder of The Dickey Foundation. “Through this campaign, we’re raising funds for resources they need while also helping the families and communities affected by these devastating fires.”

 

Join Dickey’s in supporting first responders and wildfire relief efforts by purchasing the First Responders Relief Combo at participating locations or ordering online at www.dickeys.com and the Dickey’s App.

 

For more information about The Dickey Foundation and its mission to support first responders, visit www.dickeyfoundation.org.

 

## About Dickey’s Barbecue Restaurants, Inc.


Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.




For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.




Dickey’s Launches Relief Combo to Support California Wildfire Aid

[Dickey’s Barbecue Pit](https://www.dickeys.com/) is bringing the heat—and the honey—with its all-new [Hot Honey BBQ Chicken Sandwich](https://www.youtube.com/watch?v=8kNtPKlq4bc), available for a limited time in February and March. This mouthwatering creation combines Dickey’s legendary barbecue flavors with the trending sweet heat of hot honey, delivering a bold twist on the brand’s classic smoked and crispy chicken sandwiches.

Featuring a **perfect balance of spice and sweetness**, the Hot Honey BBQ Chicken Sandwich is crafted with **one ounce of Dickey’s signature spicy barbecue sauce**, one ounce of rich, golden honey, and a dusting of brisket rub, all piled high on either smoked or crispy chicken and served on a toasted garlic brioche bun.

“We’ve taken everything our guests love about our barbecue and kicked it up a notch,” said [Laura Rea Dickey](https://medium.com/authority-magazine/women-of-the-c-suite-laura-rea-dickey-of-dickeys-barbecue-on-the-five-things-you-need-to-succeed-426a650cf7e5), **CEO of Dickey’s Barbecue Restaurants, Inc.** “The Hot Honey BBQ Chicken Sandwich is big on bold flavor, with just the right balance of sweet, smoky, and spicy—whether you go for smoked or crispy chicken.”

The Hot Honey BBQ trend has been taking the culinary world by storm, and Dickey’s is serving it up the Texas way—**with real, Legit. Texas. Barbecue.™ flair.**

“This is exactly what our guests have been craving,” said [Roland Dickey, Jr.](https://enterprenuer.org/ceo/meet-roland-dickey-jr-ceo-of-dickeys-capital-group/), **CEO of Dickey’s Capital Group.** “It’s premium, it’s packed with flavor, and it brings excitement without discounting. This is how we do innovation at Dickey’s—by giving guests something new, elevated, and absolutely crave-worthy.”

According to **Chef Matt Burton, VP of Culinary and R&D** at Dickey’s, the development of this sandwich was all about delivering high-value perception and maximum flavor.

“We took our already incredible smoked and crispy chicken sandwiches and made them even better with the magic of hot honey,” Burton said. “That combination of heat, sweetness, and our signature brisket rub — it’s a total game-changer.”

**The Hot Honey BBQ Chicken Sandwich** is only available for a **limited time in February and March**. Guests can order it **online, through the Dickey’s app, or in-store at participating locations.**

Don’t miss your chance to experience sweet heat done the Dickey’s way—bold, flavorful, and unmistakably Texas.

For more information, visit [www.dickeys.com](https://www.dickeys.com/).

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.




Dickey’s Barbecue Pit Unveils Hot Honey BBQ Chicken Sandwich

*Week 4 BOGO Offer: Buy One Country Fried Steak Plate, Get One Free – Available Exclusively on dickeys.com and the Dickey’s App*

[Dickey’s Barbecue Pit ](https://www.dickeys.com/)wraps up its **BBQ Bliss: A Month of Freebies & Flavor** promotion with a hearty and satisfying Week 4 offer. From **January 27th to January 31st**, guests can enjoy a **Buy One Country Fried Steak Plate, Get One Free** when using the code **PLATEME** at checkout. This offer is **available exclusively** on dickeys.com and the Dickey’s app.

[The Country Fried Steak Plate](https://www.dickeys.com/menu-at-a-glance/build-your-own-plate/country-fried-steak-with-gravy) features a tender, crispy fried steak smothered in creamy, peppered gravy, paired with [two homestyle sides](https://www.dickeys.com/menu-at-a-glance/sides) of your choice and a slice of warm Texas Toast. It’s the perfect comfort food to end the month on a deliciously satisfying note.

“We’re thrilled to close out our BBQ Bliss month with a comforting and indulgent dish like Country Fried Steak,” said [Roland Dickey, Jr.](https://digitalmag.theceomagazine.com/laura-rea-dickey-roland-dickey-jr/), CEO of Dickey’s Capital Group. “Our guests love a good plate of homestyle comfort food, and with this deal, they can enjoy a delicious, hearty meal for an unbeatable price. It’s the perfect way to enjoy some classic, down-home flavors and share the love with a friend or family member.”

[Laura Rea Dickey](https://www.franchisetimes.com/franchise_news/get-to-know-dickey-s-bbq-ceo-and-why-she-d-nix-ketchup/article_ce7aaace-a1ea-11eb-82cd-d3a825092be1.html), CEO of Dickey’s Barbecue Restaurants, Inc., added, “We wanted to end BBQ Bliss Month with something special that really hits the spot. The Country Fried Steak Plate is all about comfort, flavor, and that homestyle warmth that we love to offer. Whether you’re new to this dish or already a fan, we know our guests will love this week’s offer. It’s the perfect way to close out the month and celebrate great food with those you care about.”

To redeem the offer, guests simply need to visit dickeys.com or open the Dickey’s app, add a Country Fried Steak Plate to their cart, and apply the code PLATEME at checkout to receive a second plate for free.

The **BBQ Bliss: A Month of Freebies & Flavor** promotion has been a hit throughout January, with new BOGO deals featured every week. Guests are encouraged to take advantage of this final offer before the month ends!
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.



Dickey’s Closes BBQ Bliss Month with a Deal on Country Fried Steak

*Exclusive BOGO Offer: Buy One Crispy Chicken Sandwich, Get One Free – Available Only on Dickey’s App and dickeys.com*
 
[Dickey’s Barbecue Pit](https://www.dickeys.com/) continues its **BBQ Bliss: A Month of Freebies & Flavor** celebration with another mouthwatering offer for Week 3. From January 20th to January 26th, guests can enjoy a Buy One [Crispy Chicken Sandwich](https://www.dickeys.com/menu-at-a-glance/sandwiches-a-la-carte/ranch-hand), Get One Free when using the code CHICK at checkout. This delicious deal is available exclusively on **dickeys.com** and **Dickey’s app**.
 
The Crispy Chicken Sandwich is a fan favorite, featuring a perfectly fried chicken filet topped with fresh, crispy pickles and served on a soft bun. Whether you’re enjoying it solo or sharing with a friend, this week’s BOGO deal is a fantastic way to indulge in one of Dickey’s newest offerings.
 
“We’ve been thrilled to see such positive feedback from our guests during the first two weeks of BBQ Bliss, and we can’t wait to continue the celebration with this tasty Crispy Chicken Sandwich deal,” said [Roland Dickey, Jr](https://www.youtube.com/watch?v=rUkfrFHAQaQ)., CEO of Dickey’s Capital Group. “The Crispy Chicken Sandwich has quickly become a guest favorite, and we’re excited to offer a deal that makes it even easier to share this delicious meal with someone else. It’s our way of saying thanks for being part of the Dickey’s family!”
 
[Laura Rea Dickey](https://ovationup.com/laura-dickey-podcast/), CEO of Dickey’s Barbecue Restaurants, Inc., added, “At Dickey’s, we’re always looking for ways to surprise and delight our guests. The Crispy Chicken Sandwich has been such a hit, and we’re excited to offer this BOGO deal to our guests as part of our BBQ Bliss celebration. Whether they’re new to the sandwich or already a fan, we know they’ll love this offer. It’s the perfect way to enjoy great food and great company!”
 
To take advantage of this exclusive offer, guests simply need to visit dickeys.com or open the **Dickey’s app**, add two Crispy Chicken Sandwiches to their cart, and apply the code **CHICK** at checkout to receive the free sandwich.
 
T**he BBQ Bliss: A Month of Freebies & Flavor** promotion continues throughout January with new BOGO deals every week. Guests are encouraged to check back each Monday for the latest promotion and enjoy even more delicious deals from Dickey’s.
 
## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.



Dickey’s BBQ Unveils Week 3 BOGO Crispy Chicken Sandwich Deal

*Buy One 2 Meat Plate and 2 Big Yellow Cups, Get Another 2 Meat Plate Free—Exclusively on Dickey’s Website and App*

[Dickey’s Barbecue Pit](https://www.dickeys.com/) continues to roll out its **BBQ Bliss: A Month of Freebies & Flavor** promotion with an exciting Week 2 offer. From **January 13th to January 19th**, guests can **Buy One 2 Meat Plate and 2 Big Yellow Cups, Get Another 2 Meat Plate Free** when using the code: **GAM2MP** at checkout. To take advantage of the deal, both the [2 Meat Plate](https://www.dickeys.com/menu-at-a-glance/build-your-own-plate/2-meat-plate-2) and [2 Big Yellow Cups](https://www.dickeys.com/menu-at-a-glance/beverages-desserts-extras/big-yellow-cup-4), **along with the additional 2 Meat Plate**, must be in the cart to receive the promo.

This week’s BOGO deal is the perfect way to satisfy your barbecue cravings while sharing the love with a friend or family member. Guests will enjoy a hearty 2 Meat Plate, which includes two of Dickey’s signature slow-smoked meats, two sides of their choice and Texas Toast, paired with two refreshing Big Yellow Cups. The additional 2 Meat Plate adds even more flavor to the meal—making it an unbeatable offer for barbecue lovers.

“We’re thrilled to continue the BBQ Bliss celebration with another amazing deal,” said [Roland Dickey, Jr.](https://fox40.com/business/press-releases/ein-presswire/667143906/roland-dickey-jr-ceo-dickeys-capital-group-proudly-receives-texas-treasure-business-award/), CEO of Dickey’s Capital Group. “Our guests have loved the first week of offers, and we’re excited to bring them more value this week. Whether you're craving brisket, ribs, pulled pork, or one of our other signature meats, this is the perfect opportunity to enjoy more of what you love, with the added bonus of sharing it with someone special.”

[Laura Rea Dickey](https://www.nrn.com/fast-casual/dickey-s-barbecue-pit-growing-sales-year-over-year-during-pandemic-ceo-laura-rea-dickey), CEO of Dickey’s Barbecue Restaurants, Inc., added, “BBQ Bliss Week 2 is all about offering our guests the chance to savor more of what makes Dickey’s so special—our delicious, slow-smoked meats and signature Big Yellow Cups. We wanted to create a deal that’s perfect for sharing, and with this BOGO offer, it’s easier than ever to enjoy a barbecue feast with loved ones. We can’t wait for our guests to dive into this delicious deal!”

This offer is available exclusively on www.dickeys.com and the Dickey’s app, where guests can easily add the 2 Meat Plate, Big Yellow Cups, and additional 2 Meat Plate to their cart and apply the promo code at checkout.

The BBQ Bliss: A Month of Freebies & Flavor promotion will continue with new BOGO deals each week in January, with each Monday unveiling a fresh new offer.

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.


Dickey’s BBQ Launches Week 2 of "BBQ Bliss" with Sizzling BOGO Deal

*Chef Matt Burton Brings an Artisanal Touch to This Bold New Offering, Now Available in Walmart Stores*

[Dickey’s Barbecue ](https://www.dickeys.com/)is excited to announce the launch of Rancher’s Premium Smokehouse Bacon Cheddar Sausage, now available in Walmart stores nationwide and online at www.rancherspremium.com. Crafted by Chef Matt Burton, vice president of culinary and R&D at Dickey’s Barbecue, this new product combines the rich flavors of smoky bacon and sharp cheddar cheese, making it the perfect addition to any breakfast or dinner.


Chef Matt Burton’s passion for creating unforgettable flavors shines through in the Bacon Cheddar Sausage. Known for his culinary expertise and commitment to quality, Chef Matt has crafted a sausage that balances the savory smokiness of bacon with the creamy, bold taste of cheddar cheese. “This sausage was created with the intent to deliver both comfort and excitement in every bite,” Burton said. “It’s a product I’m truly proud of, and I can’t wait for our customers to enjoy it.”

Bringing this delicious new product to Walmart stores wouldn’t have been possible without the tireless effort of Derek Howerton, director of retail sales at Dickey’s. Howerton has worked diligently to ensure that the Rancher’s Premium Bacon Cheddar Sausage is available to sausage lovers everywhere. “It’s incredibly rewarding to see a product that we’ve poured so much effort into finally hit the shelves of Walmart,” Howerton said. “This is a huge milestone for our team, and we are thrilled that customers can now enjoy this premium offering at their convenience.”


[Roland Dickey Jr.](https://ideamensch.com/roland-dickey-jr/), CEO of Dickey’s Capital Group, shared his excitement for the new product: “At Dickey’s, we’re always striving to create the best flavors and experiences for our customers. The Rancher’s Premium Bacon Cheddar Sausage is the perfect example of that commitment — crafted by Chef Matt, brought to life by Derek’s hard work, and now available for our fans across the country.”


[Laura Rea Dickey](https://www.global-franchise.com/news/gf-podcast-laura-rea-dickey-of-dickeys-barbecue-pit), CEO of Dickey’s Barbecue Restaurants, added, “Our mission has always been to serve the highest quality products to our customers, and the Rancher’s Premium Bacon Cheddar Sausage is no exception. It’s an exciting new chapter for us, and we’re thrilled to offer this delicious addition to the Dickey’s family.”

To help customers get the most out of their new Bacon Cheddar Sausage, Rancher’s Premium has curated a collection of mouthwatering recipes on their website. Whether you’re looking to elevate your breakfast with a sausage and egg skillet or create a savory dinner option, the recipes offer plenty of ways to enjoy this new product.

Rancher’s Premium Bacon Cheddar Sausage is now available at Walmart stores nationwide and online at www.rancherspremium.com. You can also purchase it directly from Walmart at Walmart.com.

## About Rancher’s Premium

Launched in the spring of 2024 by Dickey’s Barbecue, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making.

Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled taste experience. Whether grilled, pan-fried, or added to your favorite recipes, our sausages promise a burst of flavor that embodies true craftsmanship.

For more information, visit rancherspremium.com.

## About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.



Dickey’s Adds New Rancher’s Bacon Cheddar Sausage to Walmart

### *Exclusive Monthly Promotion Features Weekly BOGO Deals to Celebrate Guests and Start 2025 with Flavorful Gratitude* 

Dickey’s Barbecue Pit is excited to kick off the new year with its “BBQ Bliss: A Month of Freebies & Flavor!” promotion, offering Buy One, Get One Free (BOGO) deals every week throughout January. This month-long celebration of delicious barbecue and guest appreciation is available exclusively on dickeys.com and through the Dickey’s app. 
 
To start off strong, Week 1 from January 6th to January 12th will feature TWO BOGOs! Guests can take advantage of the following offers: 

1.	Buy One Salad with Meat, Get One Free using the code Lettuce25 
2.	Buy One Combo, Get One Free using the code COMBO12. Guests can choose from any of these tasty combos: Brisket Sandwich Combo, Pulled Pork Sandwich Combo, Loaded Baker Combo, Loaded Baker with Meat Combo, Trail Boss Combo, Crispy Chicken Sandwich Combo (all 3 of them), Dickey Dog Combo, Turkey Sandwich Combo, Westerner Sandwich Combo, or Smoked Chicken Sandwich Combo. Mix and match any of these delicious options to enjoy a BOGO meal. 
 
“Our guests are the heart of everything we do at Dickey’s, and we wanted to kick off the year by offering them two amazing BOGO deals to show our appreciation,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “The ‘BBQ Bliss’ promotion is all about celebrating the new year with great food and unbeatable deals. We’re excited to bring even more of our signature slow-smoked meats and classic sides to our loyal guests in a fun, flavorful way.” 
 
Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., added, “We are so grateful for the support we’ve received from our amazing guests, and ‘BBQ Bliss’ is our way of saying thank you. With two BOGO offers in Week 1, we’re giving everyone a chance to indulge in some of our fan favorites, whether it’s a salad with meat or one of our legendary combo meals. We hope this promotion helps everyone start the year off right with the bold, smoky flavors that make Dickey’s so special.” 
 
The weekly BOGO deals will continue throughout January, with a new offer revealed each Monday. Guests are encouraged to visit dickeys.com or open the Dickey’s app each week to discover the next great deal and enjoy more of what they love. 

**About Dickey’s Barbecue Restaurants, Inc. **
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Dickey’s Barbecue Pit Kicks Off New Year with BBQ Bliss & Freebies

### Dickey’s Celebrated Southern Pulled Pork Sandwich Takes the Top Spot Out of 13 Chain Restaurants 

[The Takeout](https://www.thetakeout.com/1749722/chain-restaurant-pulled-pork-sandwiches-ranked/) today announced that Dickey’s Barbecue Pit’s Southern Pulled Pork Sandwich has been ranked the #1 Pulled Pork Sandwich in a list of 13 top chain restaurants. Known for its slow-smoked meats and bold flavors, Dickey’s continues to deliver on its legacy of authentic Texas barbecue with this fan-favorite sandwich. 

The [Southern Pulled Pork Sandwich](https://www.dickeys.com/menu-at-a-glance/sandwiches-a-la-carte/pulled-pork-sandwich-3) features tender, slow-cooked pork shoulder, packed with flavor and served on a garlic butter toasted brioche bun. Topped with creamy coleslaw, the sandwich has become a staple for both longtime fans and newcomers to the brand. With glowing customer reviews praising the sandwich for its “hefty portions,” “smokiness,” and “incredible tenderness,” Dickey’s Pulled Pork Sandwich earned its place as the top choice in a highly competitive field. 

“We’re incredibly honored to have our Southern Pulled Pork Sandwich take the top spot in The Takeout’s ranking,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “Our pulled pork is a labor of love, slow-smoked to perfection and crafted with the same passion that’s fueled Dickey’s Barbecue since 1941. This recognition reflects the hard work of our team and the trust of our guests, who have made Dickey’s a go-to destination for authentic, delicious barbecue.” 

Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., added, “The Pulled Pork Sandwich is such an integral part of our menu, and we’re thrilled to see it recognized as the best by The Takeout. It’s a testament to the dedication we put into every meal we serve. We believe in providing our guests with flavorful, quality barbecue, and this ranking reaffirms our commitment to offering the best.” 

The Takeout, which has built a reputation for providing expert-level analysis of food trends and restaurant offerings, noted that Dickey’s Pulled Pork Sandwich excelled in several key areas, including flavor, tenderness, and generous portion size. The sandwich’s combination of smoky pulled pork, savory sauce, and fresh toppings has made it a favorite among barbecue lovers and casual diners alike. 

With this ranking, Dickey’s Barbecue Pit continues its tradition of providing Legit. Texas. Barbecue.™ and serving up some of the best barbecue sandwiches in the country. 

**About Dickey’s Barbecue Restaurants, Inc.** 
Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue.™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed. 

With more than 800 restaurants across eight concepts in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. 

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine. 

For more information, visit www.dickeys.com. For franchise opportunities, visit www.dickeysfranchise.com.

Press Room